From "Introducing Phoenix" To "Remaining Phoenix" And "Talent Apartment" To Assist In Housing Project

Recently, the Chinese Academy of Social Sciences released the report on the development of China's talent innovation and entrepreneurship quality ecosystem (2020). The report shows the strong "magnetic force" of Beijing, Shanghai, Guangzhou, Shenzhen and other cities on talents, as well as the efforts made by many cities and regions to form the "siphon effect" of talents.

In recent years, local governments have launched a series of talent introduction policies, and gradually from the initial "attracting Phoenix" to the long-term "stay Phoenix Nest". It can be seen that from the central government to the local government, the talent housing policy is constantly increasing, and the "talent apartment" which aims to solve the problem of settling down has also been greatly developed in this context.

"Talent apartment" springing up

In 2020, the development of "talent apartment" has received unprecedented attention.

According to incomplete statistics, from January to October this year, more than 20 cities issued 214 leasing related policies. Among them, "policy oriented rental housing preparation", "rental housing subsidy" and other measures are common everywhere.

This is due to the rapid development of the domestic housing rental market since 2016. In the following five years, the central and local governments launched a series of policies to promote the development of the rental housing market. In the recently released "suggestions of the CPC Central Committee on formulating the 14th five year plan for national economic and social development and the long-term goal of 2035", the orientation of developing "talent apartment" has been further clarified.

With the support of the policy, Longhu Guanyu, Vanke poyu, Bijia international community and other long-term apartment operators have joined the operation and management of talent apartments, and the number of talent apartment projects in operation is increasing year by year. According to the data of Longhu Guanyu, up to now, Longhu Guanyu has cooperated with more than 40 talent apartment projects with the governments of more than ten key cities in China, such as Shenzhen, Wuhan and Chongqing, as well as relevant institutions, housing administration bureaus, public rental housing management institutions and national science and Technology Parks, providing more than 20000 talent housing units. And the number of talent apartment projects this year has increased by nearly 50% compared with last year, and the growth rate is rare in the industry.

From the perspective of regional distribution, the talent apartments in Longhu Guanyu have covered the key cities in Guangdong, Hong Kong and Macao, the Yangtze River Delta Urban Agglomeration and the middle reaches of the Yangtze River, which is closely related to the local talent rental housing subsidy policy. For example, during the 13th Five Year Plan period, Shenzhen plans to build 400000 sets of talent housing and affordable housing, and 15 projects of Longhu Guanyu in Longgang District and Longhua District have been included in the benchmark stores of regional talent housing subsidy. In Wuhan, the "millions of college students studying in China entrepreneurship and employment project" was launched in 2017. Longhu Guanyu jiangfa Road store and Zhuodaoquan store became one of the first batch of talent apartments of Wuhan municipal government's "million college students studying in China Program". Subsequently, Guanyu launched nearly 10 talent apartments, which provided assistance for the talent introduction and housing project in Wuhan.

Building nests and attracting Phoenix to help talents live in peace

According to the past practice, "talent apartments" are usually dominated by the government, state-owned enterprises and industrial parks, and the long-term rental apartment operators are responsible for product design, operation management and service, and show the characteristics of "government guidance, financial support, market-oriented operation, social management", etc.

At present, there are a variety of cooperation modes in talent apartments in the market. The most common mode is the market-oriented cooperation between the government and the long-term apartment operators to guide the long-term apartments that have been put into operation into talent apartments, and the government provides policy support for qualified talents. About 90% of the talent apartment projects in China belong to the market-oriented cooperation mode with the government.

In addition, the government will directly rent the long-term apartments and allocate them to the talents who meet the application conditions of talent apartments, so as to solve the problem of revolving housing for them to work locally. Longhu Guanyu Wuhan jiangfa Road store is a typical case. College graduates who meet the requirements can move in after passing the examination and can enjoy the rent reduction of about 5-7%.

Similarly, Longhu Guanyu Chongqing Jiefangbei store has been awarded "Yuzhong youth talent post station" by the Youth League Committee of Yuzhong District, providing short-term free accommodation for qualified young talents, with a maximum of 15 days for application and 30 days for special circumstances.

With the vigorous promotion of the government, talent apartments have sprung up all over the country, and many industrial parks have cooperated with long-term rental apartment operators to create high-end talent apartments. At the end of last year, Chongqing Xiantao data Valley and Longhu Group signed a strategic cooperation agreement to jointly create a "elite talent apartment" - Longhu Guanyu Chongqing Xiantao data Valley store, providing more perfect residential services for the middle and high-end industrial talents in the park. Longhu Guanyu Changning apartment in Hefei high tech Zone is characterized by "small size and low rent", which attracts many enterprises and provides assistance for local talents.

Practice social responsibility, lean operation and deepen market

No matter what kind of cooperation mode of talent apartments, all aim to solve the problem of talent housing, and Longhu Guanyu has become a trusted partner of local governments.

Guanyu has been relying on Longhu group since its birth. It has been positioned as a new main channel business after "real estate development", "commercial operation" and "smart service". In just four years of development, it has set up more than 30 high-level cities in China, with a total of nearly 250000 contracted tenants, nearly 900000 service users and 95% customer satisfaction. It won the title of 2019-2020 The brand index is in the forefront of the industry, which also lays a solid foundation for Guanyu to become an important partner of local governments.

According to industry practitioners, compared with the general long-term rental apartments, "talent apartments" will have higher requirements in terms of product form and service quality. Guanyu continues to make great efforts in product upgrading, technology empowerment, community service, community building, etc., including providing perfect product line for the market, rich ipd36 modules, safe RBA intelligent linkage security alarm system, intelligent face recognition technology, integrated online and offline intelligent platform, and standardized service at 37.4 ℃. Through lean and efficient management, Guanyu is able to provide urban youth with excellent and efficient management To create a "zero gravity, zero pressure" rental experience.

For future development, Zhang Zhicong, CEO of Longhu group Guanyu, said that Longhu Guanyu should not only be stronger, but also be longer and bigger. Under the "space as service" strategy of Longhu group, Longhu Guanyu will shoulder social responsibility, assist the government to solve the problem of people's housing, create warm and bright nodes for urban youth, and make rental life better.

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