Sales Of 24 Million Yuan In Eight Months

They don't have perfect body shape and have no professional training, but on the T-stage, they smile with confidence and walk with a cool step. On June 3, the first Wuhan fashion industry Fair opened. At the same time, at the special ordering meeting of Wuhan private customized brands, Wei Lin, the head of Wuhan Weijie fashion design company, invited more than 30 customers from all over the country to complete the product display.

"Instead of having a model complete the show, it's better to give the stage to the customers and give them a chance to show themselves confidently. Clothes are ultimately worn on customers. Only when they feel comfortable is good clothes. " Wei Lin introduced that in 2017, private tailor-made stores of unsolved clothing entered the red t fashion creative block in Wuhan, focusing on the custom-made clothes for overweight, middle-aged and elderly women. The brand has launched online live broadcasting with goods, with sales of 24 million yuan in eight months. Among them, the highest live broadcast of 4 hours reaches 500000 yuan. At present, the number of fans of shaking sound is more than 400000.

Picture said: "not yet solved" special order meeting.

"Now there is no shortage of clothes in the market, what is lacking is good quality clothes and good service, so private customization must be the development trend of the future clothing industry." When you enter the private customized clothing store, you can see the clothing products display area downstairs and the production workshop upstairs. Wei Lin said that their clothes, from the bottom of the fabric to the pattern, are custom-made. Customers can choose the style and design styles according to their own preferences, and then go to the factory upstairs to tailor-made. A garment, from design to cutting, is generally equipped with five staff to complete.

"Hello, I'm sister Wei. Do you like jacquard fabrics? Let's take a look at our autumn design... "At 6:00 every night, Wei Lin and her team will appear in front of the live broadcast screen to introduce the products to the fans all over the country. Through the live broadcast," unsolved "goes out of Wuhan and goes to the whole country.

"As a person from Wuhan, I am very proud. I want to be a person with temperature and a clothing brand with temperature, so that people all over the world can see the fashion of Wuhan." In 2015, 53 year old Wei Lin chose to start a business. She started from a 15 square meter store to a 1700 square meter customized clothing store. At first, she designed clothes for herself. Later, she hoped that women of all sizes in the world could wear fashionable clothes. "I like to be called 'sister Wei', which makes me feel very kind and represents your trust in me. This is also the origin of the brand name 'unknown'," she said

The picture says: Wei Lin and her customers and friends are at the scene of the special order meeting

In the event of Wuhan Shichang Hui from June 3 to June 6, there are still many Wuhan local clothing brands like "unsolved". They show the brand-new appearance of "Han style clothing" in the process of intelligent, green and brand upgrading through offline ordering meeting, online live broadcasting and brand release.

The event was hosted by Wuhan Economic and Information Bureau and co organized by Jianghan District People's government. With the theme of "leaping forward and linking up growth", the activity focused on market expansion, investment promotion and industrial upgrading, supported local enterprises and introduced foreign enterprises, provided new impetus for transformation and upgrading of the industry, and provided new scenes for clothing consumption for citizens.

(source: Changjiang Daily)

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