Sixty Five Years Of Building Brilliance, Working Together For A New Journey

In August, with the opening of the 22nd "red bean Tanabata Festival", Hongdou Group ushered in its 65th anniversary. Over the past 65 years, Hongdou Group has always adhered to the leadership of the party, promoted the development of enterprises by strengthening Party building, seized development opportunities, accelerated the reform and upgrading of green, digital and intelligent industries, and realized high-quality development in an all-round way.

A hundred boats are competing for the current and thousands of sails are competing for each other. The one who takes advantage of the sea to set sail is the first. Looking back on the road of growth, Hongdou Group has experienced many reforms and leaps. Relying on the spirit of continuous struggle, the fine tradition of striving for perfection and the value concept of innovation, Hongdou Group has developed from an insignificant small manual workshop to a large multinational private enterprise integrating scientific research and development, production and manufacturing, and Global trade. It has taken the responsibility of hard work to gather high-quality development momentum, We should fulfill our social mission with great love and forge a new blueprint for forging ahead and striving for a better future.

　 Culture "rooting", excavating connotation and building spiritual Highland

For a long time, Hongdou Group has always adhered to the belief of "common prosperity, industry serving the country and win-win situation from all sides". It has firmly grasped the main characteristics of contemporary consumption culture, value and experience, and is committed to creating a unique brand with cultural characteristics. "Only by keeping the pulse of traditional culture can the enterprise stand on the forest of world brands and remain invincible", which is the core cultural concept of Hongdou Group. As a well-known national brand, Hongdou Group takes the initiative to carry forward the banner of national traditional culture, deeply melts Chinese culture and regional history into the vitality, creativity and cohesion of the brand, adheres to the interpretation of corporate culture with "emotion" and creatively inherits national treasures.

In order to deeply explore the rich connotation of traditional festivals, Hongdou Group held the "red bean Tanabata Festival" for the first time in 2001. It has been developed for 22 years, and has become an integral part of red bean culture. Every year, the "red bean Tanabata Festival" will carry out a variety of activities through online and offline forms, which not only allows more and more people to participate in the carnival of "Chinese Valentine's Day", experience the charm and romance of traditional festivals, but also re endow the brand with more fresh vitality and become a stronger "cultural IP" of red beans. This year's "red bean Tanabata Festival" has moved the off-line festival of Tanabata to the online. The audience can feel the charm of traditional Chinese culture in the special way of "cloud party, cloud gathering and cloud Festival", showing the cultural consciousness flowing in the blood of Chinese people, and sharing the happy time with the Chinese people who work together to fight the epidemic and develop the economy.

The establishment of a national brand begins with the accumulation of a day and night. Over the years, in building brand festivals and carrying forward traditional culture, the reputation and brand value of Hongdou Group are also rising. According to the data of the "China's 500 most valuable brands", the brand value of ormosia in 2022 will increase by more than 10 billion yuan compared with that in 2021, which has been unanimously recognized by the market.

　　 Management "empowerment", Party building leading to activate innovation momentum

Adhering to the industry for 65 years, Hongdou Group has not only made brilliant achievements, but also has its own modern management concept with rich connotation. The people's party always adheres to the heart of the people's party. In many years of practice, Hongdou Group has explored and put forward a trinity modern enterprise system with Chinese characteristics, which is "party building + modern enterprise system + social responsibility". This governance mode highlights the unique advantages of Party building leading enterprise governance, coordinates the internal and external interest relations of enterprises, realizes the win-win situation of efficiency and fairness, and provides beneficial reference for the healthy development of private enterprises.

"It is not only feasible, but also necessary and effective to establish a modern enterprise system with Chinese characteristics in private enterprises. It is also the institutional guarantee for the healthy development of enterprises and the healthy growth of enterprises." Zhou Haijiang, Secretary of the Party committee and chairman of the board of directors of Hongdou Group, said that throughout the process of Hongdou's entrepreneurship, he always insisted on "listening to the party's words, following the party, stressing righteousness and taking the right path". Every major decision-making and every leap forward development are the result of conscientious study and implementation of the party's principles and policies. "In the future, we will continue to shoulder more responsibilities and contribute more for the party and the country, and stand up at a critical moment when the party and the country need it."

In addition to establishing and improving the corporate governance model led by the party building, the key words of the development road of red bean are "innovation". In recent years, with the development trend of the times, Hongdou Group actively embraces the digital economy, integrates digital technology into all aspects of enterprise production and operation, and reshapes the traditional industrial form. In the process of high-end upgrading of red bean men's wear, digital empowerment has played an important role. The "5g + industrial Internet integration application project based on digital integration platform" is tailor-made by Hongdou industrial Internet company for red bean men's wear. With MEC as anchor point, it constructs the "cloud management and side industry" five in one collaborative development of the clothing industry. Facing the 5g personalized customization requirements of the clothing industry, it can quickly realize one point access to end-to-end services. The scheme helps enterprises improve production efficiency by 20%, Reduce the cost of enterprises by 10%, and improve the ability of fast response by 100%.

Red bean group in the digital transformation at the same time also opened up a new industry track. A few days ago, the research center of new clothing consumption (comfortable men's wear) jointly built by China Garment Association, China Textile Construction Planning Institute and red bean men's wear was established, and the first innovation and development trend report of comfortable men's wear industry in China was released. According to the report, as the pioneer of comfortable track, red bean is the first to understand the new trend of comfortable consumption demand, and has made a good demonstration in four aspects of new comfort, new connotation, new specification and new experience, creating the concept of "comfortable red bean" and "comfortable men's wear". The "0-sense" comfortable shirt developed by red bean is endowed with technology in five dimensions of fabric, pattern, design, technology and accessories, and is popular in many channels. In the future, Hongdou Group will continue to seek breakthroughs in the digital transformation, extend the space of industrial digitization and digital industrialization, and actively enter the fast lane of transformation.

　 Take responsibility "upward", practice public welfare and show the strength of private enterprises

Nowadays, paying attention to the well-being of people's livelihood, adhering to the "good" of enterprises has become the development direction of the times, and fulfilling social responsibility is the inherent requirement of promoting entrepreneurship. "While enjoying social resources, enterprises should bear social responsibilities and repay the society, the party and the state with their own efforts." Zhou Haijiang said so.

In order to help the "carbon neutral" goal, Hongdou Group has always led the high-quality development of private enterprises with green, low-carbon and sustainable development. It has always implemented the ESG concept in all aspects of the company's operation and management, and comprehensively carried out energy-saving and consumption reduction work from the three aspects of energy-saving awareness, energy-saving office and energy-saving production, and assisted the sustainable development process with practical actions. In terms of public welfare charity, Hongdou Group has successively set up "red bean charity fund", "Wuxi Yaoting charity fund" and "Wuxi Hongdou caring old Party member fund". Over the years, Hongdou Group has donated more than 580 million yuan to foreign countries, and has been awarded the title of advanced private enterprise of "ten thousand enterprises helping ten thousand villages" precision poverty alleviation action by the all China Federation of industry and commerce. It is not only for Cambodian government to actively promote the construction of the "one belt and one heart" economic and trade cooperation between Cambodian government and China, but also for the construction of the "one belt and one heart" economic and trade zone, Build the popular support project of "one belt and one road". Looking back at the 65 years of trials and hardships, Hongdou Group, while pursuing high-quality development, has always been guided by Party building to fulfill its social responsibility in an all-round, multi-level, three-dimensional and institutionalized way, and has helped the national strategy and the development of people's livelihood.

Looking forward to the future, in the process of high-quality development during the "14th five year plan" period, Hongdou Group will continue to follow the party, adhere to the brand guidance, strive for innovation, enhance the brand competitiveness with high-end, explore new retail business in depth with digital technology, and integrate into all aspects of enterprise production and operation with intelligence, so as to meet consumers' yearning for a better life Speed up the building of world-class enterprise brand and make unremitting efforts. (you Jiali)

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