Xu Yadong, The Director Of Red Bean Shirt Factory, Said That Shuzhifu Can Make Red Bean Shirt Become A National Fashion "Civilian Brand"

"Smart transformation and digital transformation" is the trend of the times and the need of development. It is not only an important way for enterprises to reduce costs, consumption and carbon, but also a powerful starting point to accelerate industrial transformation and upgrading. Jiangsu Hongdou Industrial Co., Ltd. (securities code 600400), facing the general trend of "intelligent transformation and digital transformation", has been actively practicing and accelerating the pace of transformation and upgrading. In the textile and clothing industry, it has successfully built a 5G+textile and clothing industry Internet smart factory with China Unicom, and was rated as a provincial smart workshop. Hongdou was awarded the "first batch of online and offline integrated development digital commerce enterprises" by the Ministry of Commerce; "Hongdou Garment Flexible Production and Quality Control Experience" became the only textile enterprise in Jiangsu Province selected as the national quality benchmark in 2021.

In the tide of intellectual reform and digital transformation, as the main garment industry of Red Bean, Red Bean Shirt Factory has stood in the first echelon. Under the leadership of the factory director Xu Yadong, the shirt factory of Hongdou Co., Ltd. focused on the transformation and upgrading of high-end products, and promoted the transformation of intelligent transformation from digital to quality and efficiency improvement around automation, digitalization, informatization and visualization. From January to November 2022, it achieved double growth, with sales increasing by 100% year on year and profit increasing by 248% year on year, ranking among the top ten comprehensive third tier enterprises of Hongdou Group, Xu Yadong was rated as the pioneer of digital intelligence and chemistry in the theme activity of "Advancing high-quality development and striving to be the pioneer with" three self and six modernizations "of Red Bean Group.

Faced with the high cost, slow turnover, difficult recruitment and aging pain points of traditional garment enterprises, in 2019, Red Bean Shirt Factory, as a pilot factory of "Smart Red Bean" to build smart production, will take the lead in introducing the most advanced automated shirt production equipment and intelligent production system in China through workshop automation, digitalization, informatization and visualization, Through system integration and data connection of the whole production process, we will build a digital integrated production management platform, and build an intelligent factory with customer needs as the core, data driven, flexible manufacturing, transparent management, and intelligent decision-making.

Xu Yadong has his own understanding of digital intellectualization. He told reporters that Zhou Haijiang, Secretary of the Group's Party Committee and Chairman of the Board of Directors, emphasized the importance of digital intellectualization transformation at the morning meeting many times. Xu Yadong said that in the era of mismatch between supply and demand, at the production end, the traditional labor-intensive production model has slow market reaction, low production efficiency, weak output efficiency, and the traditional production model is difficult to sustain. On the market side, the products produced by the enterprise may not be needed by the market, but the products needed by the market may not be known by the enterprise. How to solve this dilemma, digital intelligence transformation is the only way, and digital capability will be the core competitiveness of enterprises. Actively embrace the digital economy, strive to promote industrial digitalization and digital industrialization, and deeply integrate digital technology into all aspects of enterprise production and operation, so as to reshape the traditional industrial form, improve enterprise production efficiency and output efficiency, and build the market's rapid response capability.

Now, on the assembly line of the intelligent workshop of Hongdou Shirt Factory, we can find the right station in turn by cutting fabrics of different styles and colors. Once the quality inspector finds a quality problem, he can return to the corresponding station for modification. The system automatically records and counts the quality problems, and forms a quality report at the first time.

There is a display screen on the work station of each garment worker, which shows in real time which process each garment needs to complete and how much it costs to complete the process. The MES system automatically generates a cutting package according to the order information, generates and prints a two-dimensional code, which is bound to the cutting until the finished product is shipped. The code scanning is performed in each production link, and the system can collect production data in real time. As one of the successful projects of "Smart Red Bean" construction of Red Bean, in December 2020, Red Bean Shirt Factory was recognized as "Jiangsu Demonstration Intelligent Workshop" by Jiangsu Provincial Department of Industry and Information Technology.

In an interview with the channel of the 20th National Congress of the Communist Party of China, Zhou Haijiang introduced the situation of the smart transformation of Hongdou. He said that if you go to our workshop, you may not be the same as the traditional clothing manufacturing enterprise in your impression. If you come to our "5G+textile and clothing" industrial Internet smart factory, you can see that the decision-making steps from cutting to sorting and even production are all completed by artificial intelligence, and the production efficiency has increased by more than 32%.

Through the smart factory transformation project, the comprehensive efficiency of Red Bean Shirt Factory has been greatly improved, the delivery time has been shortened by more than half, and the digital coverage and flexible production capacity have been improved qualitatively. At the same time of digital upgrading, the comprehensive skills of employees have also been constantly improved. A group of compound talents who know both information technology and production business have demonstrated their talents in different positions, laying a talent foundation for the digital transformation and sustainable development of enterprises.

The purpose of intelligent transformation and digital transformation is to provide products and services, while talents are the source of innovation. Just like in the past, workers rely on electric scissors to cut cloth. After intelligent transformation, the efficiency of these links that do not have much technical content has been significantly improved. Workers have saved more time and energy to polish products and strive for perfection of each product, which has become the common pursuit of workers.

With the continuous optimization and adjustment of epidemic prevention and control measures, we have really entered the post epidemic era. Although it takes a process to revitalize the consumer market, the weak consumption situation after three years of epidemic prevention and control will change. "Since the new launch of Red Bean Zero Comfort Shirt on March 17 this year, the sales of single items have exceeded 300000, quickly topped the sales champion of high-end shirts on various platforms, and won the design awards in China, France, the United States and Italy at one fell swoop." Xu Yadong said frankly: "No matter what happens to the consumer market, one thing is eternal. Consumers always need high-quality shirts. We want to spend more effort on the product itself to win the trust of consumers with high-quality products and more comfortable shirts and improve our market competitiveness."

Xu Yadong's digital and intelligent production is becoming more and more mature in his mind by attacking the market, putting customers first, focusing on products and enabling digital and intelligent production. "To become an expert in the customization of comfortable shirts in China, a leader in industry innovation, and an intelligent manufacturer of high-end shirts, so as to make production more flexible and intelligent, comply with consumption upgrading, and adapt to personalized customization needs, so as to make red bean shirts become the national fashion" people's brand ", and let more people wear luxury comfortable shirts." This is the unremitting pursuit of Xu Yadong's team.

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