Dongdaemun Joins Hands With 100 Designers In The Bay Area To Build A New Fashion Highland Of "New Guangzhou"

On December 23, the "New Guangzhou, New Opportunities, Win the Future" Guangzhou East Gate Fashion Festival was held, marking the formal completion and operation of the East Gate Fashion Center.

The event was directed by Guangdong Textile Association and Xintang Town People's Government, hosted by Guangzhou Dongdaemun Fashion Center, Zengcheng District Fashion Designers Association, and undertaken by Xintang Clothing Trade City. Relevant principals of Xintang Town and representatives of the textile and clothing industry in the Guangdong Hong Kong Macao Greater Bay Area gathered together to conduct in-depth exchanges around Xintang clothing industry cluster, fashion trend, consumer personalized demand and other aspects, and jointly explore the new path of upgrading and development of Xintang clothing industry.

Guangzhou East Gate Fashion Center is located in Xintang, the eastern center of Guangzhou, which is the core golden point connecting Guangzhou, Shenzhen, Hong Kong and even the Greater Bay Area. According to the Overall Land and Space Planning of Guangzhou (2021-2035), Xintang is located in the core area of the "new Guangzhou" (the planning has been approved by the State Council), and the high-speed railway station (Xintang Station) directly connecting to West Kowloon in Hong Kong will also be officially put into operation on January 5, 2025, which will provide strong support for the high-quality development of the "new Guangzhou".

Policy support industry recognition

Cooperate to build a new fashion in eastern Guangzhou

　　 Lin Liangsen, General Manager of Dongmen Fashion Center In his speech, he said that as a pioneer in the fashion industry in eastern Guangzhou, the current market changes have been earth shaking. Only by combining the close linkage between original designers and brand enterprises can the fittest survive and make qualitative changes in the tide of major changes in the clothing industry! Dongdaemun Fashion Center keeps up with the trend, with the operation concept of design as the soul, fashion as the bone, and emotion as the heart, to layout the new journey of eastern fashion!

　　 Cao Zhiyi, Executive Vice Mayor of Xintang Town People's Government In his speech, he said that Xintang, as the core of the Bay Area, the capital of cowboys, the eastern center, and an important industrial and commercial town, has a unique fashion opportunity. Under the background of the current in-depth implementation of the revitalization strategy of the jeans industry, the grand dress of Guangzhou East Gate Fashion Center will undoubtedly inject strong fashion power into the building of Guangzhou East Center, and also bring new fashion vitality to the development of Xintang traditional jeans clothing industry.

　　 Liu Ping, President of Zengcheng District Fashion Designers Association Shared the changes of Xintang in the fashion sector. He said that at present, the Association has gathered more than 150 designers to seek common development. In the future, the Association will jointly promote the high-quality development of Xintang fashion industry through the designer cluster effect, sharing resources, brainstorming, optimizing products and integrating supply and demand.

　　 Lu Shaobo, President of Guangdong Textile Association and Chairman of Guangdong Textile Engineering Society The speech first highly recognized and evaluated the high-quality development of Xintang textile and clothing industry. After more than 30 years of development and precipitation, Xintang jeans industry has left a very deep foundation and strong clothing genes. He pointed out that Xintang is more than cowboys. It should develop a service model of "multi brand, multi category, and large platform", introduce new industries and formats of clothing and clothing, and improve its operation capability. Fabrics and designers, as the forefront of clothing development, are the core value of brand creativity. The birth of Dongmen Fashion Center provides a new platform for the fashion development of the whole Guangdong Hong Kong Macao Greater Bay Area.

At the meeting, led by Guangdong Textile Association and Guangdong Textile Engineering Society Guangdong Hong Kong Macao Greater Bay Area Fabric and Clothing Digital Intelligence Innovation Center (Xintang Fabric Base) It was officially established in Xintang and the licensing ceremony was held.

At the meeting, "East Gate Cup" Guangdong Province's Most Influential Fabric Enterprise Selection Competition It was officially launched in the East Gate Fashion Center. By creating an efficient digital process and R&D system for new materials, fabrics and clothing, data and information sharing among partners across the industry chain was achieved, and the enthusiasm of brand, platform and supply chain partners was stimulated to ensure the healthy, stable and sustainable development of all partners.

New Guangzhou New Landmark

Win together in a new fashion future

　　 Lin Yuehua, Deputy General Manager of Dongmen Fashion Center The location, commercial layout and functional zoning of the East Gate are introduced in detail. She said that Guangzhou's east gate is to benchmark international fashion, gather original designers, focus on brand effect, and create a comprehensive business circle of exhibition, trade and marketing integrating cultural, branding, fashion and industrial diversification of clothing.

East Gate Fashion Center Plaza

Lighting Map of East Gate Fashion Center

Project highlights

1、 The east gate has a fashion square of more than 20000 square meters, which is the first professional clothing market in the country that can do exhibition function for a long time. It can hold large-scale industry docking conferences, brand conferences, brand fashion conferences, clothing machinery equipment fairs, etc., to empower brand enterprises and original designers, and promote the high-quality development of the fashion industry in the east of Guangzhou;

2、 The night has the light show effect, so that the professional market is not only limited to daytime transactions, but also a fashion gathering place integrating the night economy, attracting suppliers, buyers, fashion experts to punch cards;

3、 On the top floor, a 1000 square meter clothing exhibition hall will be built, with large, medium and small exhibition halls. Fashion reception halls will be jointly built with major designers and designer associations to promote industry exchanges. Enterprises and designers will be empowered to hold industry salons, seminars, static exhibitions of designer brands, etc;

4、 One hundred designers from the Guangdong Hong Kong Macao Greater Bay Area settled down at the east gate, gathered original designers, and built a clothing brand business circle in the Bay Area.

"From the first yarn, we will inject life and soul into clothing." Chen Wenjian, President of Wuchuan Down Association The production and development of the world's top down Wuchuan down were shared. He pointed out that high-end raw materials should become valuable products in the right people and places. As a bridge connecting the Guangdong Hong Kong Macao Greater Bay Area, the East Gate has a great positive role in promoting Wuchuan down to open up the domestic market and further expand the overseas market.

In order to create a better business environment and sharing platform, Dongdaemun Fashion Center has teamed up with 100 designers in the Guangdong Hong Kong Macao Greater Bay Area to build a "Xintang Fashion Reception Hall" and hired Lin Jinliang, one of the top ten fashion designers in China, Huang Gang, one of the top ten fashion designers in China, Han Jianfei, a senior fashion designer and cross-border artist in Guangdong, Liu Ping, one of the top ten fashion designers in Guangdong, Zhong Cai, one of the top ten fashion designers in Guangdong, Qi Liliang, one of the top ten fashion designers in Guangdong, Li Xiaocai, one of the top ten fashion designers in Guangdong, Zhong Xia, a senior denim marketing planning expert Miao Jie, founder and brand director of EMC (Yimeicheng) brand, Kiky, an internationally officially certified color image manager As the art consultants of the East Gate, the ten design masters, such as Zhang, have injected a more powerful source into the east of Guangzhou and the fashion development of the East Gate, promoted the transformation and upgrading of the fashion industry, and created, built and won together.

At the event site, Guangzhou Dongdaemun Fashion Center also signed contracts with Guangdong Baiyun University and Guangzhou Baiyun Industrial and Commercial Technical College to jointly build a Xintang apparel industry, university and research base and strive to create an innovative development model of integration of industry, university and research in the textile and clothing industry.

As the core area of the "New Guangzhou", Xintang has a bright future. Dongmen Fashion Center will be built into a "new card" of the Bay Area clothing brand business circle, injecting rich vitality into the new quality of fashion development in the Bay Area.