Warm Silhouette · Fashion Inheritance Bosiden And Chen Fenwan Jointly Usher In A New Chapter Of The New Year

With the coming of the new year, it is warm in the cold. Chinese down jacket expert Bosiden and contemporary paper-cut artist Chen Fenwan launched the "Bosiden × Chen Fenwan" New Year co branded series, and held the inaugural ceremony at the Bosiden Global Brand Experience Store on Nanjing West Road in Shanghai on December 24 to jointly welcome the upcoming Double Day and the Spring Festival. This cross-border cooperation, which is intertwined with fashion and traditional culture, is not only a vivid interpretation of Bosiden's brand concept of "warm Chinese family for 48 years", but also a new journey of integrating tradition and modernity, warmth and art.

　　 Create an immersive experience to celebrate the warm new year

The event centered on "Warming Chinese Families for 48 Years and Wearing Bosideng to Celebrate the Year of China", and created a New Year celebration created by Bosideng. The design of the store is ingenious, ingeniously incorporating paper-cut art elements and setting up multiple interactive scenes, so that customers can be immersed in the joy of the New Year while shopping. The links of "climbing Fumen" and "presenting famous posters" restore the traditional New Year customs, bringing customers a strong flavor of Chinese New Year. The "viewing the new landscape" area with paper-cut elements as the main space allows customers to intuitively feel the profound connotation and artistic charm of Chinese traditional paper-cut culture. In addition, customers can deeply explore the blessing meaning of each paper-cut pattern through devices such as the "fortune turner" interactive display space and the "48 years of time silhouette" photo space.

"Bosideng × Chen Powder Pills" New Year Co Branding Series Release Activity Site

With the opening of the "banquet guests" segment, the opening activity officially kicked off. Gao Dekang, founder of Bosiden brand, chairman of the board of directors and president of Bosiden Group, delivered a speech on the stage, explaining the warm concept Bosiden has always adhered to. He said: "For 48 years, Bosiden has always been committed to bringing warmth to every Chinese family with high-quality products and excellent services. This co branded cooperation with Ms. Chen Fenwan is not only a brave exploration of the integration of traditional culture and modern fashion, but also a profound interpretation of our commitment to "warm Chinese families". "

Mr. Gao Dekang, Founder of Bosiden Brand, Chairman and President of the Board of Directors of the Group, delivered a speech

Later, the exclusive video of Chen Fenwan was broadcast on the big screen, and she also shared the creative inspiration of this cooperation and the story behind the paper-cut works. Chen Fenwan said: "I am very happy to cooperate with such a brand with profound cultural heritage as Bosiden. The combination of my paper-cut works and Bosiden down jacket is not only an artistic collision, but also a cultural inheritance. I hope that through this cooperation, more people can feel the charm and warmth of Chinese traditional culture." As one of the representatives of contemporary Chinese young paper-cut artists, Chen Fenwan skillfully integrates Chinese folk paper-cut with contemporary art from his unique perspective, and constantly expands the boundaries of art in the public sphere. This co branded series not only highlights the unique charm of Chinese traditional culture, but also integrates Bosiden's profound understanding of warmth and home, so that the traditional culture can glow new vitality in modern society.

Contemporary paper-cut artist Chen Fenwan

In addition, the debut of Cui Rui, a young director, added more expectations to the event. Cui Rui said, "The film is the comfort of the soul, while Bosiden down jacket is the warm guardian of the body. I believe that this cooperation between Bosiden and Chen Fenwan will bring the audience a double feast of vision and soul, and let us look forward to this warm and beautiful transmission." Finally, with the holding of the paper-cut collage ceremony, the scene atmosphere reached a climax, It adds more warmth and beauty to the New Year.

Speech by Cui Rui, a young director

　　 "Bosideng × Chen Powder Pills", unlock the new fashion in winter

In this co branding cooperation, Chen Fenwan carefully selected gourd, round fan, flowers, bamboo and other auspicious design elements, and co branded with Bosiden down jacket, implying family harmony and happy life, which coincided with Bosiden's brand sentiment of "warming Chinese families for 48 years".

In order to meet the diversified needs of consumers, the "Bosideng × Chen Powder Pills" New Year co branded series includes two categories: extreme cold and sports. Extremely cold down jacket is made of high-quality goose down from 43-53 degrees north latitude, with a fluffy degree of 700+. Its excellent thermal performance is enough to withstand the cold challenge of minus 20 degrees Celsius, and even helped the Chinese scientific research team to march to the poles, demonstrating Bosden's outstanding performance in extreme environments. In addition, the series also incorporates three major thermal technology innovations. The thermal storage fabric developed in conjunction with Donghua University, the silver ion thermal storage lining, and the exclusively researched aerospace grade thermal technology fabric can make the warmth follow the shape, and the smart warmth go first, no matter whether it absorbs light and heats up in sunny days or launches and heats up in cloudy days. The shoulder arm dual temperature locking system built with patented technology has further improved the thermal insulation effect, fully demonstrating Bosiden's unremitting pursuit of scientific and technological innovation.

"Bosideng × Chen Powder Pills" Spring Festival Co branded Series Extreme Cold

The sports version breaks the dreariness of winter with its high color contrast stitching design and gender free style, so that every wearer can easily control various scenes and show a dynamic fashion attitude. The 48 year old classic H version has strong universality, ensuring the ultimate comfort and freedom of wearing.

"Bosideng × Chen Powder Pills" New Year Co branded Series Sports Fund

This new year's co branding of "Bosideng × Chen Powdery Pills" not only retains the essence of the original series of classic designs, but also skillfully integrates the paper-cut art of Chen Powdery Pills, demonstrating Bosideng's unique pursuit and profound understanding of beauty. From fabric selection to cutting process, Bosiden has always adhered to the ultimate pursuit of quality, and constantly introduced high-tech fabrics and advanced production processes into products to ensure that customers can feel the warmth of Bosiden while enjoying the fashionable appearance. This is not only an upgrade of the product, but also the transmission of Bosiden's brand warm concept, so that love and warmth accompany every family through every Spring Festival.

　　 Create dreams with ingenuity and warm inheritance

As a brand in China's down jacket industry, Bosiden has always adhered to the principle of taking consumers as the core, constantly weeding through the old to bring forth the new, and ingeniously creating high-quality products that meet the market demand. At the same time, Bosiden also took an active part in social responsibility, deeply cultivated charity and public welfare undertakings, and practiced the brand commitment of "warming Chinese families for 48 years" with practical actions, so that warmth touched every corner.

On the occasion of the Spring Festival, the "Bosideng × Chen Powder Pills" New Year co branded series not only marks the start of the hot selling season of Bosideng in the New Year, but also sets a new example for the integration of Chinese traditional culture and modern fashion, so that more people focus on China's excellent traditional art and promote the inheritance and promotion of culture.

In the future, Bosiden will continue to uphold the dual heritage of quality and culture, continue to explore the integration of Chinese traditional culture and modern fashion, so that warmth can continue to be delivered to every family, and lead the Chinese down jacket industry to a new height.