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Local Two Sessions | Gu Weida: Promote The Construction Of A Fashion City And Improve The Weight Of Beijing Fashion Week

2025/1/22 14:25:00 135

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　　 As the integration platform of domestic and international fashion industry, Beijing Fashion Week is an important starting point and main support for the construction of Beijing Fashion City. Since 2016, it has been the tenth year, and its comprehensive effect in promoting fashion consumption, spreading fashion concepts, promoting international exchanges, etc. is increasingly obvious. In the future, Beijing will be a fashion city with international influence and an international consumption center. Based on this, Gu Weida, member of the CPPCC Beijing Municipal Committee, secretary of the fashion holding party committee and chairman, proposed to accelerate the construction of Beijing Fashion City and improve the energy level of Beijing Fashion Week.

　　 "On the evening of September 17, 2024, with the success of the closing ceremony of Beijing Fashion Week in the spring and summer of 2025, Beijing Fashion Week, founded by Beijing Fashion Holding Company, will usher in a landmark tenth anniversary," Gu Weida said. Standing at the key node of the third anniversary of the cultivation and construction of Beijing as an international consumption center city, Beijing Fashion Week, with its unique charm and inexhaustible innovation, has been held twice a year, presenting the deep integration of city and industry, fashion and culture, nature and humanity, and building a prosperous and symbiotic diversified urban fashion consumption landscape.

　　 Since the establishment of the Beijing Fashion Week platform ten years ago, Beijing Fashion Holding Co., Ltd. has effectively strengthened the operation management and guidance of the Beijing Fashion Week fashion industry platform, innovatively led the new trend of fashion in the capital, increased the new supply of fashion consumption, stimulated the new vitality of fashion consumption, integrated new forces of fashion ecology, and effectively promoted the upgrading of the quality of fashion consumption in the capital The cultivation and expansion of Chinese fashion consumer brands and the exchange and integration of international fashion culture. Beijing Fashion Week has achieved a new leap in platform attractiveness, resource cohesion and brand communication. It has gradually built a fashion culture industry service platform with cultural leadership, brand innovation and commercial landing as the core. The engine function in the cultivation and construction of Beijing Fashion City and international consumption center city has continued to expand, giving the capital a new look for fashion culture industry, To help the capital city renew and glow with brilliance and vitality. Therefore, he suggested that on the basis of the municipal party committee and government's high attention and strong support, further strengthen and clarify the functional positioning of the fashion industry platform of Beijing Fashion Week in the construction of Beijing Fashion City and an international consumption center city from the policy level, so as to further enhance the integration of fashion industry resources, empowerment of fashion consumer brands Promote the ability, energy and energy level in the international exchange of fashion, and further play its role in promoting fashion consumption.

　　 "Creating new consumption scenes and stimulating new consumption vitality have always been the direction of our exploration efforts. We adhere to high-quality development of time-honored brands, innovate brand management mechanisms in an all-round way, deepen brand characteristics and enrich brand products. In combination with the Spring Festival consumption season, many of our brands have launched new products dedicated to the zodiac, creating a happy and peaceful atmosphere for the festival market. " Gu Weida said. The "Dundun" series of cultural and creative products launched by Gongmei Group, a subsidiary of Beijing Fashion Holding Co., Ltd., continued to be popular in the Spring Festival. The zodiac cultural gold series and the "Yuxun" art co creation brand series of zodiac products have become the "top class New Year products" favored by the general public in the Spring Festival market. As the Spring Festival of the Year of the Snake is approaching, Beijing Tongniu Group Co., Ltd. has designed and launched a variety of new year gifts such as "Golden Snake Gives Happiness" and "Heipi Niuye", which have become a favorite fashion trend among consumers.

　　 Gu Weida stressed that we should start to accelerate the planning and promotion of the construction of Beijing Fashion City, and give full play to its important functions in improving the city's fashion index, expanding the city's quality consumption, enhancing the city's consumption attraction, and improving the city's world influence.

　　 Fashion Holding adheres to brand operation as the core, integrates with culture and technology, bases itself on the new development stage, implements the new development concept, constructs the new development pattern, focuses on the development of four business segments of clothing and textile, cultural creativity, arts and crafts, and information services, and strives to improve the core competitiveness of the main industry and the ability of industrial innovation and development, so as to achieve high-quality development of the fashion industry, Be the explorer and leader of the construction of Beijing Fashion City, and strive to build the Capital Fashion Culture Industry Group.