Love Your Feet - Socks Stores Earn 10 Thousand Monthly

Socks are small items, which are cheap, and no one will buy more.

Do you have the guts to open a "sock shop" like a clothing store?

Can you guarantee that a shop like this will make money?

If you put this small store in a golden area of several thousand yuan a month, are you afraid of losing money and being laughed at as a "silly hat"?

However, there is a smart and daring working girl in Zhuhai. Just like the gold in the city, a small "five toe stocking shop" has been launched. Instead of wholesale, it only earns 10 thousand yuan per month.

What is her unique way to make money?

A summer dream: a working girl should open a stocking store. In 1979, Tan Bihui was born in a peasant family in Pingxiang, Jiangxi.

After graduating from high school, she came to work in Zhuhai, Guangdong, and applied for a company to run business.

Several years later, although she didn't make any money, she harvested a love. In the summer of 2003, she fell in love with a college graduate named A Gang.

One day, ah Gang took Tan Bihui to Zhuhai lovers' road and wandered on the sea.

Walking along, Tan Bihui suddenly felt that his feet were so itchy that he took off his high-heeled shoes and stockings and let his feet breathe fresh air.

Careful ah Gang found that her toe gave off a strange smell and asked her what was wrong.

She was embarrassed to say, "I do business, run everywhere every day, and my toe is not rotten."

Ah Gang listens, and heartache...

Before long, Tan Bihui, who was engaged in electrical marketing, took advantage of his chance to travel to Shanghai and bought two pairs of exquisite five toe stockings for him. He said, "this kind of socks is healthy and fashionable, with two kinds of toes and toes. The socks are suitable for summer and autumn. Socks are suitable for spring and winter.

The advantage of wearing five toe socks is that socks are separated between toes and toes, and no friction will occur. Every toe can move freely, and it has good air permeability and can prevent beriberi.

Tan Bihui was not only touched by her boyfriend's thoughtfulness, but also sprouted a bold idea: if he opened a stocking store, it must be good!

After having this idea, Tan Bihui began to prepare.

But before she started, her boyfriend was strongly opposed.

He said, "I've run a lot of places outside, and I've seen many stockings wholesale stores, but I haven't seen socks stores.

How much money can you earn from a pair of socks?

Don't dream! "

In the eyes of Tan Bihui, she is not the general "socks shop". She likes fashion and wants to open a "five toe socks shop".

Because she knows that Zhuhai is a city with a small jasper style. Romance is the most touching sentiment here, and the five toe socks just match the atmosphere.

In order to prove his idea, she came to Zhuhai's major commercial centers and square inspection, and found that there were often promotional activities or open-air dance. Some miss models often performed "leg Show (show)" there.

After a period of market research, she also found that no one in Zhuhai specializes in selling socks stores like five toe socks. Although several large shopping malls also have retail outlets, they are not successful.

After Tan Bihui persuaded his boyfriend, a gang, he compiled the contents of his investigation and drew up a plan for starting an undertaking.

She believes that after the improvement of people's living standards, socks have not only the most basic functions of cold protection, sun protection, dustproof and comfort, but also an indispensable fashion ornament for human beings.

In the past, socks were made of only a piece of linen, but now they have nylon socks, cored yarn stockings, velvet socks, cotton socks, wool socks and wool stockings, and so on.

Men may only buy when they wear socks, but women are different. They will regard socks as a fashion item and even worry about not buying the right socks.

Therefore, to do socks business, we must seize the hearts of young women, keep up with fashion and romance.

With a clear positioning, Tan Bihui began searching the Internet for information on five toe socks.

She found that Zhejiang Zhuji Hosiery Industry Co., Ltd. and Zhejiang Yiwu small commodity wholesale market can provide all kinds of five toe socks, a pair of five toe socks wholesale price of about 5~10 yuan.

Considering the limited funds, Tan Bihui only ordered 10 thousand yuan five toe socks for the first time.

When choosing the store location, Tan Bihui advised his friends to choose the general location because the rent of the downtown area was high, and a small stocking shop was afraid that the rent would not be paid back.

Tan Bihui thought, she opened the "five toe socks shop" is a fashion - oriented white collar, if the position is too biased, where to customers?

At the beginning of 2004, she audacious in Zhuhai Qianshan Mingzhu South Road, the bustling commercial street in the city, rented a more than 10 square meter surface, with a monthly rent of 2000 yuan.

Later, she bought some shelves for stockings, and registered the business license with the trade and Industry Bureau, then renovated the shop.

Soon, her "Jasper five toe socks store" opened in Zhuhai.

It's different: let all the feet and socks of my socks be beautiful and open in the busy market.

Tan Bihui's "five toe socks store" just opened, business is not good.

In order to embody "individuality", she simply hung the five character toe socks with distinctive character directly in the glass window of the shop to attract customers.

Not only that, she also sold five toe socks in season in spring, summer, autumn and winter.

By the year April, Zhuhai began to become more romantic.

Tan Bihui found that girls like to buy "little things" that look different and tasteful during this season, so that they can not dress up and walk in the forefront of fashion.

Tan Bihui thinks that the five toe socks that are popular nowadays will also be popular with them.

She went to Zhejiang Yiwu small commodities wholesale market, and bought a large number of five toe socks with elegant color and style.

Sure enough, these five toe socks attracted a lot of fashionable women's eyeballs, and sales were good.

During the golden week of May 1, 2004, the streets of Zhuhai were like clouds. Tan Bihui's shop was also crowded with people.

On the day of May 5th, 3 beautiful women from other countries came to the shop. After watching a pair of five toe stockings, they sat down to try them on.

One of the beautiful women took off her shoes and was embarrassed because she had athlete's foot. "Oh, yes, madam boss, do you have any water here?

I want to wash my feet, or I'll get my new socks dirty. "

Tan Bihui took the beauty to the washroom and laid her a basin of water. When she saw her toenail grew, she found a nail clipper for her to repair herself.

The beautiful woman washed her feet and put on the new five toe stockings. She smiled and suggested, "to tell you the truth, this kind of socks is beautiful, but I always feel that my toes are out of line with the fashionable socks."

Boss, if you have nail polish, the whole looks sure to be more beautiful! "

In the evening, when the shop was quiet, Tan Bihui thought about the beautiful woman's proposal, and thought, "yes, why not provide customers with socks, feet, nails and nail polish?"

At that time, Tan Bihui only sold socks and had a good business. The turnover of a month was only 6000 yuan. The cost of net profit was only two thousand or three thousand yuan.

In order to increase profits, Tan Bihui thought after careful consideration that the idea worked perfectly.

Because when customers buy socks, they definitely want to have a try. In case they do not fit their feet, they can change them. What's more, the beautiful five toe socks must have beautiful toes to match.

Besides, people who go shopping are tired and can take this opportunity to rest here.

Therefore, she thought, as long as the price is reasonable and the skills are proper, it is equally feasible to do toe toe beauty care.

That's a good thing to sell your socks and add another way of making profits.

She said, "she has recruited 3 waitresses and played toe toe beauty service advertisements in front of the shop:" if you want to wear socks and sandals with bare toes, instead of letting rough old skin and unclean toenails make themselves too embarrassed, please come to the jade five toe beauty shop.

At that time, her five toe beauty was divided into five sections: the first step was to soak the customer's feet for 5 minutes with hot water, and to start to trim the toenails when the feet were soft. Second steps were to remove the dead skin from the friction parts of the toenail, such as the nail pad, the heel and so on. The third step was to massage the feet with foot scrub to make the feet white from the gray to the waist. Fourth steps were applied to moisturize the feet to maintain the elasticity and softness of the skin; fifth steps were put on the fashion five toe socks of our shop, and the nail polish was coated with a pair of luster.

When Tan Bihui launched the five toe beauty, it was the summer of Zhuhai beauty Show.

At this time, many girls like to wear their skirts and sandals to show their charisma, but some girls are suffering from dry feet and dead skin. They can only wear long socks, leather shoes or sports shoes.

In this way, no matter how perfect the makeup and clothing match, it also appears "no light on the feet".

Tan Bihui caught the girl's "weakness" not only for girls who like to wear sandals to do toe beauty, but also for girls who used to wear leather shoes or sports shoes to extend their toes.

So, in Tan Bihui's five toe beauty salon, the fashionable socks and the unique service of toe beauty are becoming more and more popular. The profit of the shop has risen, but the shop is still the original shop, but its profit has doubled.

Tan Bihui is the only one who is born with gold: just because he loves your feet, he won a lot of money by toe beauty, and at the same time he also promoted the sale of five toe socks.

At this time, people saw this industry profitable, they followed suit, especially some foot bath centers on the streets of Zhuhai, and also launched toe beauty services.

To this end, in September 2004, Tan Bihui launched a price war under the premise of improving the quality of toe beauty service.

In general, the foot bath center of the United States is once a few times, but a few hundred yuan.

In Tan Bihui's shop, a toe beauty is only about 10 yuan, plus a pair of fashionable five toe socks, which is only thirty or forty yuan.

Tan Bihui thinks that this price is more suitable for mass fashion consumption, so that young women can enjoy the value service while enjoying "happy and comfortable".

As a result, the office workers and the ordinary white-collar women who are fond of beauty have become regular customers of five toe beauty shops. They come here every week to do toe to toe beauty for one to two times.

Sometimes, they do not necessarily buy socks, but they have brought popularity to small shops. Many customers who originally wanted to buy a pair of socks were unable to sit down and enjoy themselves after seeing a continuous stream of people doing toe beauty.

Over time, her customers grew more and more, and her business became more and more stable.

In November of 2004, the temperature in Zhuhai gradually decreased, and Tan Bihui discovered that women who had gone barefoot for half a year began to wear thick socks again.

So she also changed the "strategic policy": focusing on the five toe stockings that can keep warm and cold in the stockings purchase, pursuing fashionable personality in style, such as coffee five toe socks, "Rainbow Sister" woollen socks, "flower posture flowers" with woollen socks, "soft water like" woollen socks, and "green and astringent love" socks. However, although five toe socks still sell well, but because of socks in the autumn and winter season no longer toes, customers' demand for toe care services such as nail polish has been greatly reduced.

Therefore, Tan Bihui combines the management and operation of street beauty shops and foot bath centers, focusing on foot bath.

After a "strategic adjustment", Tan Bihui's business is still hot even in autumn and winter.

Later, in view of the increasing popularity of the five toe beauty shop and the increasing demand of customers, she began to run some nail polish products and products related to foot bath.

At the same time, in the process of operation, she also asked herself and her people to learn more about clothing collocation knowledge.

Because she thinks socks are small, but choosing what socks to match with clothing will have a great impact on the overall effect of a person wearing.

If it is properly matched, socks can completely "foster strengths and circumvent weaknesses" and even play a role in "finishing the finishing touch".

On the eve of new year's day in 2005, Tan Bihui could make about 10 thousand yuan a month.

In order to make the "little evil socks store" new for the new year, Tan Bihui expanded the shop area and replaced a shop sign, changing the original "Jasper five toe socks store" to "love your feet".

In this way, small shops are more fashionable and attractive to young women.

Not only that, but Tan Bihui also paid special attention to some special commemorative holidays.

On Valentine's day in 2005, she publicize the promise: "men bring lovers to buy a pair of socks at a store, and do toe beauty."