Eight Honors And Eight Disgraces Of Marketing Director

With the opening up and internationalization of the market economy, a large number of marketing professional managers have been spawned. In the eyes of many business people, they are running freely, holding solid power, and enjoying high salaries.

In fact, even the boss and professional managers may not be able to really say clearly.

In the field of marketing, the most attention must be the number of marketing directors. They represent the dreams and expectations of most marketers. Therefore, people's concerns are naturally blended with love and hate factors. Let's sum up what we call "Eight Honors and Eight Disgraces".

The eight honors are: high praise, high quality, good luck and good humor. Although we have always advocated a good job in the workplace, everyone who sits on the position of marketing director is seldom relaxed.

Because once you become the director of the marketing industry as you wish, you are faced with the direction of strategy, the use of tactics, the decision and implementation of the plan, and finally there is a performance index that you need to assess and objectively need to rise. Any loss of any link can make your workplace encounter Waterloo and go to Mai Cheng.

Therefore, I believe that as a marketing director, once I get high-level recognition and recognition, it is the first glorious line in my career.

High appreciation must be based on your good professional and communication skills, as well as your excellent performance or job accumulation. This appreciation can bring teamwork awareness to you, just like a full seed that will take root when it meets the right soil.

There is a strong public opinion and a strong sense of support. The grass-roots support of the director of the army is the director of marketing, like the commander of the army. When there are army officers and commanders, there are cadres and soldiers at all levels in the living space. Once they are recognized by their superiors, then the most important thing is the support and support of the grassroots cadres and the masses.

With this guarantee, the director of marketing will work well and avoid the complicated interpersonal intrusion and concentrate on his work. Once the outstanding achievements will be firmly placed in the market, he will become the evergreen tree in the workplace.

The subordinates hope their leaders are amiable, not arrogant and arrogant, and they are also more sensitive to the director of marketing.

In particular, the business representatives have a higher degree of recognition. Many large business representatives are mostly represented in various branches abroad, and the recruitment channels are different. Therefore, the business representatives have high expectations for the company's top executives.

I heard a case from the regional manager. After the resignation of a very good business director of a foreign company, many people were puzzled. They did a lot of good work. The regional managers also attached great importance to why they quit their jobs. The answer of the director made us more puzzled and sentimental: I don't want to be a supervisor forever, but I have been doing it for over two years, and the sales director has not even called my name. I want to change the environment.

Salesmen are eager for success and recognition. In pursuit of material richness, they must not ignore their spiritual needs as a sales director, otherwise their internal drive will be problematic.

As the sales force's "carrier", the marketing director should consider the whole team and build up its combat effectiveness.

Let the team rest assured that the work will not be pushed aside and influenced by other departments.

When the whole team has to pay a heavy price and go all out to accomplish the tasks assigned by the company, as the top leader of the team, we should deeply analyze the deep reasons of policy and take the responsibility. We should not try to find out the malpractice that does not affect the whole operation in the team, which will lead to scapegoats.

This also reflects the professional moral quality of a senior professional manager, and it is also one of the commonly used methods of a lot of short sighted managers.

As a qualified marketing director, he should always take the lead in the market, operate in the market and command in the front line.

Many leaders like to read sales reports and data, and fully refer to the regional manager's report and the marketing department's plan, so as to command the market, and visit the market like emperor's inspection.

Such managers are not recognized and respected by the salesmen at the grass-roots level. They often secretly work their duties behind closed doors. Zong Qinghou, President of Wahaha, is deeply respected and admired by the industry. Apart from his outstanding achievements and wisdom, he is often a good habit of taking part in some front-line sales battlefield work. A CEO is still so so. What is more, we are professionals in marketing. Commander in chief is at the front line. How can the army commander always study maps in the rear area?

It is not only because of his ability of decision analysis, but also his ability to execute decisions, that he appreciates a marketing director.

To this end, the director of marketing should fully understand and understand the strategy formulated by the decision-making level, and maintain a high degree of consistency between the strategic level and the decision-making level.

Use four points of energy to participate in the formulation and understanding of strategies, and implement and implement strategies and decompose them with six points of strength.

To improve the execution of marketing team, we first require the director of marketing to set an example, strictly enforce the company's decisions, obey the direction of the general manager or deputy general manager, plate the company's decisions into clear work instructions, and convey specific work plans, methods and requirements to subordinates so as to supervise subordinates to act quickly.

The sales staff at the grassroots level hope that the marketing department can expand the opening space of the sales department and operate a good marketing atmosphere.

Make the sales department's business process, financial process, logistics process, customer's credit limit and other institutionalized and orderly, and there is a sudden mechanism is not rigid, so that salesmen avoid falling into the trivial work of coordinating leaflets with various departments.

As a marketing director, he should have a deep understanding of the company and a precise grasp of the industry.

It includes thorough understanding of the company's entrepreneurial history, enterprise culture, anecdotes, product knowledge, product technology, macro policy, price policy, industry competition analysis and so on, so that without involving company secrets, salesmen can feel that you are an excellent source of information and learn a lot from you, thus laying a subtle foundation for the implementation of execution.

This is also one of the main channels and effective ways for marketing managers to communicate effectively.

The sales volume of the company is excellent. As a marketing director every year, whether it is high-level appreciation or mass support, it will ultimately rely on performance to survive and seek development through sales volume.

Sales have been completed every year, climbing steadily, and needless to say, they are inseparable from the sales director.

Good luck, right methods or strong soldiers are the result of the correct leadership of the marketing team leader.

The smooth sales volume is the most agreeable matter for the director of marketing, and is also a major factor to measure whether a marketing leader is competent.

The cost of thrift is very low, and the manager of the company is not only keen on sales, but also concerned about the cost. That is to say, the use of the cost is maximally saved.

Many marketing directors like to spend money on sales when they are unable to complete their duties, or even act stupidly to kill the goose that lays the golden eggs. Others encourage the fleeing of goods.

These are the most resentment for the boss.

Those marketing directors who like to use their brains, work and plan, spend money on the use of fees, make reasonable use of sales promotions, consolidate and promote the market construction and foundation, and do not rush to fight on sales volume, tend to be more popular with the boss. This also directly reflects the length and quality of the marketing director's career.

It is no secret that the corrupt black hole in the marketing industry is far from being corrupt. The exhibition fees, personnel fees, promotion fees, and deduction of dealers are constantly exposed. It seems to prove that the disorder and chaos of the industry are actually not as serious as we imagined, but the objective facts are indeed common.

Therefore, a good leader should be rational about money and take career as a priority. He should not deduct customers and subordinates, nor can he calculate the resources of the company. Especially when he inspected the market, he would not be too fond of food, but he should keep away from his customers and customers' pornography and bribery. This is a marketing boss who is respected by his customers and subordinates, and will have a bright future in the future. Because today's society is developing rapidly in the high-speed network and communication, there is no more secrets.

If you are good at listening, you should not hesitate to praise and be a marketing director. You should not be opinionated. You should be good at listening to the different opinions and opinions of the grass-roots salesmen, and properly caring for employees so as to give full play to their subjective initiative.

Many regional managers reflect and complain that their directors are very reluctant to listen.

They are particularly shy of being interrupted by leaders without narration.

As a marketing director, he should be clear that every business man has done his job and made achievements, which is building up a big indicator for the sales manager.

Therefore, in the event of the excellent work of subordinates, we should give timely praise and recognition, and guide and cultivate them, so as to improve their work enthusiasm.

Otherwise, repeating the boring work day after day, and constantly improving the fineness of the work, the industry and managers will lose their enthusiasm in the past, resulting in lower efficiency and the core competitiveness of the marketing team will also be weakened and hollowed out.

It is not only a responsibility but also a pressure to have power and resources as a result of its own eq.

Most of the graduates choose to marketing this industry, not only for basic life, but also want to have a good development prospect and future.

Especially those who are able to persevere in this industry, almost all of them are young people with a certain marketing quality, strong will and passionate spirit.

Therefore, they do not care about the hardships and tiredness in front of them. They can also bear the pressure of indicators and the difficulties of customers. But what they are more concerned about is the platform for enterprises and leaders to operate for them.

Therefore, they are very taboo against the fact that the senior marketing manager is only a member of the Department. He even hates his cronyism and treats them equally. Equality and equality are the basic conditions for them to recognize and accept a sales leader.

Many marketing directors have become sleek and sophisticated because of their work, and are becoming lustful and greedy because of their own power.

The relationship with the opposite sex is ambiguous, and customers are constantly gossiping. Subordinates are less professional and demeanour. They give green lights to the lovers, shield them from weaknesses, and make things difficult for the aversive. They are also a sign of professionalism of a marketing director.

Eight Disgraces: a man who has not been able to quit his job, has been forced to die before he is sent to the city.

We have witnessed too many marketing directors have been "beheaded" after 1~6.

The reason why they got away quickly was mainly because they did not fully understand the company's strategic intentions and determination, blindly led the team to rush ahead, and the result was bravery and bitter defeat.

In different stages and different leaders, the decision-making level of enterprises is different from their market positioning and requirements.

Only by reaching a consensus on their positioning and mission and decision making level, communicating well and coordinating together can people feel that it is not only the marketing department fighting alone, but no matter what the result is, we feel that we have done our best. "This is the Providence", so that even if the market is not good enough, the "hard work and fatigue" of the marketing director can be seen, and his career can be "arrogant".

Most of the marketing directors of small people are good at communication. Once abusing this move, they become the worshipers of "human experience is the master of articles". They are easy to become the wretched villains of the wind.

Some marketing skills generally rely on the mpmp (PAT horse) rule to be happy and self satisfied, which is the true portrayal of such a person.

There are also a lot of good performance but the integrity of the marketing director once because of communication problems leading to contradictions with the high level, forced to leave, will gradually form a kind of abnormal psychology, to the next job often tend to like too much to seek leadership and favor, to flatter snobbish, to the domineering, a small person.

In the pursuit of personal gain, the director of marketing is the leader of marketing.

At the very beginning, the director of marketing was still focusing on his career and playing the game. However, after being repeatedly drunk and drunk, the director of marketing gradually became accustomed to this kind of life. He even became addicted, and finally fell into a situation of "getting drunk at the present time", entertainment and leisure, and all the work being on the sidelines.

Such a marketing director will soon be able to "get rid of the way to repair the immortal" and run against the wall.