The Pformation Of General Merchandise Industry Will Form Another Kind Of Homogenization.

Last year, the Department Store giant Wangfujing department store held a special strategic pformation meeting, announced that it would no longer shop in the traditional department store business mode, but shifted the focus of development to the shopping center and Oteri J format.

In fact, shopping center and ole are also common exploration in many department stores.

IMall, a professional research institute, released a report on the development and forecast of China's department stores, pointing out that the department store industry, as a traditional retail channel, has been seriously impacted and has entered the pition period.

Meanwhile, department stores have entered a mature stage in the life cycle of China's retail channels, and their competition is becoming increasingly fierce.

Statistics show that 17% of traditional department stores are turning to shopping centers, while in the nationwide department stores, the proportion of pformed shopping centers is as high as 42%.

But is shopping centralization really the panacea for the pformation of department stores? In this regard, investment consultant retail industry researcher Du Yan Hong believes that the pformation of shopping malls in department stores needs to face two risks both inside and outside. It is mainly a test of the new format on the operation ability of department stores.

In the traditional department store management mode, department stores are only a form of retailing.

Because of the main business of the joint venture and a small number of auxiliary independent service projects, the key points of operation management are mainly commodity combination and promotion.

Shopping centers are quite different.

Multiple industries and tourism.

Leisure, entertainment, food and other functions in one, not a single shopping function.

Shopping centers also earn profits by subleasing the rental income of property.

Because of the combination of various formats, the focus of the shopping center operation is the configuration of the format portfolio and the effect of tenant management.

All in all, shopping centers and department stores are different in many aspects such as format, profit mode, operation management and so on, so pformation is difficult.

Externally speaking, it is mainly because of the fierce competition, capacity or excess caused by the increase of shopping centers in the industry, because the department store industry is facing difficulties, and the pformation of shopping centers and other formats is the common choice of most department stores.

However, the number of shopping centers will increase in a short time in the future, which will easily lead to excess and fierce competition.

Related links:

For the golden week of Spring Festival, the sales performance of nine major department stores in Guangzhou (Guang Bai department store including new Daxin, Guangzhou friendship, Tianhe department store, Dongshan Department store, Xinguang department store, modern department store, Guangzhou Wangfujing, China general merchandise department, Haimin and another city) decreased by 11.26% compared with the same period last year.

Insiders said that in 2014, the traditional physical retail industry represented by the Department Store encountered unprecedented challenges, and the number of outlets was soaring, and its performance growth was weak.

New shopping centers and electricity providers are all catching up with the entire retail market share.

Many department stores reported only a slight increase in their annual performance.

In the battle of the new year's goods, the electricity supplier's play is obviously more diversified, which makes traditional department stores somewhat overwhelming.

However, experts also admitted that the data should be treated rationally. In fact, Guangzhou department stores also performed well during the Spring Festival Golden Week.

For example, with the change of lifestyle, WeChat red envelopes have become a new way to celebrate the new year.

Guangzhou friendship is the first to launch the "WeChat red envelopes" campaign in the industry. 30 red envelopes are giving the new year's blessings to our customers.

Friendship supermarket is more active in launching WeChat payment function, so that people can avoid queuing when buying new year products.

Annual sales of friendship stores increased by nearly 10% over the same period last year.