Shimen Shoe Enterprises "Electric Shock" Beachhead Consumption

Shortly after the end of the world Internet Conference, Shimen shoe enterprises as one of Tongxiang's massive economies, many business representatives also participated in the event.

In the Internet Conference, e-commerce is definitely a hot topic.

However, reporters learned that from 2008 began to get involved in the field of electricity business, most of Shimen.

So far, it is still in an awkward state of being "not too hot".

However, since the beginning of this year, in order to open up the electricity supplier situation and get out of the difficult position, Shimen shoe enterprises have been "making moves".

Online and offline strive for balance and win win.

In May of this year, Sheng Danli

Living hall opened in downtown Tongxiang. In October of this year, the brand of "Cartier" and "Jasmine" were under "vip.com".

As a leading footwear enterprise in Shimen and even Tongxiang, Sheng Dan Li shoes industry has an early contact with the electricity supplier, but this year it is expanding online and offline.

What is the reason?

"For me, there is not much food basket. If there is a sale, I will put it in."

Zhong Hongxing, chairman of the Santa Fe footwear industry, laughs, "the reason for both online and offline efforts is to create"

Effect ".

"The proportion of footwear replacement is very high, expanding the electricity supplier has congenital" short board ".

Zhong Hongxing said that with the "double eleven" period this year, the proportion of the brand returned to the sales of Santa Li has reached 10% of the sales volume. It is not the quality of shoes, but also the problem of size and fit.

In order to solve this problem, on the one hand, on the one hand, Santa Li expands the sales platform on the Internet, seeks more "vegetable basket" to install "dishes"; on the other hand, it builds online "living hall" and the assistant of the sales department online, starting from the local customers' reputation, and finally receives the "win-win" effect.

At present, the two business brands of Santa Lee have exceeded one million yuan in monthly output value, and the life hall business under the same line is booming.

It is understood that in addition to Santa Lee, in Shimen, there are also Jia Dai Ai Ni, Bai Xi Fu, Bani, Honey and many other shoe companies are on the same path to expand.

"Online and offline sales, as long as we can make certain differences in products, will not only produce contradictions, but also complement each other."

Zhong Hongxing said that in the future, Santa Li will also plan to operate through 2 to 3 years to achieve 50% of the total sales volume of the network, and truly achieve "equal share" under the online and offline business.

Professional team supervision, operation, innovation and innovation

In March of this year, a group of 3 people from Alibaba group came to Tongxiang Baxi fu shoes company, participated in the operation and product mix of Tmall store, and relied on data analysis to finally customize the sales and business strategy for bazehi.

"Electricity providers can not expand, on the one hand is the channel problem, on the one hand is the shortage of professionals."

Gu Gensheng, chairman of Bai Xi Fu, said that the talents of art and photography were not good enough, coupled with the new Internet sales mode and the changing consumer habits.

In order to solve these problems, in addition to hiring professional operation team, Gu Gensheng said he had many times to learn from Alibaba.

At present, the sale of electronic business of Bai Xi Fu has been improved by changing recruitment.

"Last year, the output value of the electricity supplier was around 3 million yuan, accounting for only 10% of the total output value of the enterprise."

Gu Gensheng said, but from this year's data, he is confident that the electricity supplier output will be increased by 30%.

It is worth mentioning that in the near future, problems like Gu Sheng Sheng will be greatly improved.

We have long noticed the shortage of talents in the development of shoe enterprises.

Zhang Honglin, Secretary General of Tongxiang Footwear Association, said that in the future, relying on the Alibaba, Tongxiang industrial belt and the construction of Shimen Bay footwear city and other business incubator platforms, as well as the government's special support policies, Shimen shoe enterprises will become the history of e-commerce adversity.