Italy Manufacturers Use Conservative Strategies To Face A Sluggish Market
According to Merrill Lynch bank's report, due to the strong cost containment policy in 2009, 2010
Luxury goods
Corporate profits will resume growth.
It is estimated that sales will increase by 5%, and core profit and net profit will increase by 17% and 13% respectively.
Bain, a US consultancy, opposed this idea, and the company expects to be global in 2010.
Luxury goods
Sales will drop by 8% to 153 billion euros.
From this year's situation, it can be predicted that next year's situation will not be too active.
Italy clothing Manufacturing will fall to a low level.
Paola Durante, head of Merrill Lynch bank Italy brokerage company, said this year Luxury goods The company is actively cutting costs and improving efficiency, and it is believed that all this will come out by 2010. In particular, footwear and handbags are superior to other sectors. Meanwhile, sales of designer brands dropped by 9%, while watches and jewellery dropped by 6%.
It is worth noting that China is still the fastest growing country.
Luxury goods
The main market for Chinese brands is overseas.
Luxury goods
Consumption capacity is also gaining increasing attention.
The consumption of Chinese consumers in the three commercial streets of London, BondStreet, OxfordStreet and RegentStreet in October is 127% higher than that in September, up 21% from September, according to data from the company.
Chinese consumers basically bypass Primark shops, and are directly involved in Prada's most expensive luxury brands.
From April to September this year, Chinese consumers became the most consumer spending countries on BondStreet, with a total consumption of up to 3 million.
Many stores are recruiting salesmen who can speak Mandarin.
But Paola Durante thinks
Luxury goods
While looking forward to the growth of new regions, companies should not abandon those mature consumers, such as the European and Japanese markets, which are still very important.
Italy manufacturers face downturn
Conservative
strategy
world economy
The crisis has been put.
Latest fashion
trade
Pushing to the edge, in order to restore the stability of the year, a recent confrontation was held in Milan, Italy.
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Producer summit.
Participants included CEO Andrea Guerra of Luxottica glasses company and Ferragamo company CEOMicheleNorsa.
These professionals believe that the key to survive in a downturn is to concentrate on producing core products and reduce costs in the whole industry.
"In the downturn, we should learn to be depressed," Guerra said.
That is to say, our glasses are outstanding. Then we should continue to make glasses and do our best.
Thank God, for 49 years, we have been working hard to produce glasses.
Although at that time we felt that developing multi brand and multi category was a mature expression, but now it seems to be a disaster. "
Norsa believes that the industry must take into account that there will be a long-term change in the consumption pattern.
He said: "we have no customers who do not buy the price."
Milan
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Mario Boselli, director of the chamber of Commerce, said the Italy government has not yet made any help.
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Industry recovery plan.
In this regard, he believes that although recovery is a slow process, it is a pressing problem.
He thinks this winter, Italy.
clothing
Manufacturing will fall to the lowest level, and profits will drop by 15% to 20% on average.
More small businesses will close or seek bankruptcy protection.
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