Men'S Underwear Shop
It is said that women's money is the best way to earn money. This is the only way to draw a conclusion by looking at women's clothing stores in streets and lanes.
However, the hero of this article is just the opposite of what he has done. He has opened his "men's underwear" store in rows of women shops, and the momentum has been quite fierce.
Hu Senhui and his girlfriend went to Guangzhou to play at the end of last year. They also wanted to take advantage of the trip to see what was new in Guangdong.
Two people stroll to one of the busiest franchised stores in Guangzhou, one of which is a small stall attracting their attention.
This is a small shop specializing in men's underwear. The storefront is only more than 10 square meters, but the business is very hot.
Hu Senhui stood there and looked at several familiar customers and shopkeepers for a long time, then took up a few trousers and left.
Although they could not understand their Cantonese, but from the busy shopkeeper's appearance and the warmth of the guests, Hu Senhui sniffed a dull business opportunity.
After having a detailed understanding with the shopkeeper, Xiao Hu came back with the idea of opening a small shop.
He almost ran several main commercial streets in Hangzhou, but he didn't find a shop specially designed for men. When he quietly decided, he began to choose the shop address.
The goal of Xiao Hu Xiao Hu was changed from the dawn of the dawn to the Federation of trade unions, and finally to the Phoenix Road.
It's not far from Wulin Road, and most importantly, there are noble apartments nearby, which match the positioning of fashion underwear.
The whimsy of the eight party brings a funny name to his store, "inner cool", which proves that his store is really cool.
People passing by the shop almost exclaimed, "cool!"
What does it sell?
Because of this doubt, most people are attracted to come in.
The small facade is very flavorful, and all kinds of men's underwear is displayed in a neat manner according to the style and specifications. People who have never entered the shop can't imagine that men can even be richer than women.
After the opening of the shop, the age of the guests is larger than originally expected. The fashionable young men are the main consumers, but at the same time, many forty or fifty year old men are regular customers. What is more interesting is that although men's underwear shops, the women who buy things account for 30% of the total customers.
As a matter of fact, at the beginning of the shop, he started to do well in the early days. Most of the men did not take care of themselves. They bought clothes for their wives. So the shop launched a "Ladies shopping twenty percent off" campaign some time ago, and the scene was once very hot.
Xiao Hu and Xiao Hu do basically the business of the old guests, and his shop has 80% repeat customers.
At one time, two Latin dance men and Taekwondo men came together.
Because of the need for work, their requirements for underwear are particularly high, not only for sportswear, but also for styles.
In Xiao Hu's shop, they found their satisfied products. When they left, they said they would introduce their friends.
He also has a unique skill. Every guest who comes to his store to buy things will make detailed statistics. Age, occupation, like the type of underwear, so that he will be more numerous next time he comes in.
Besides, his old guest would tell him what he liked. "I used to wear that brand. It was very good. Please pay attention to it next time."
Such information gathering is more, business is done more pertinent.
When the shop opened to the Internet, it gradually gained fame, and the people who came to ask for cooperation were getting more and more.
Once, a group of northeastern tourists came to Hangzhou and took away a lot of goods from his shop. When he left, he murmured, "how can we not sell this place in the northeast of our country?"
The visitor later contacted him and said he would like to invite him to go to northeast to open a family. Xiao Hu thought this idea was good, so his "men's underwear" shop flew to Chaoyang, Liaoning, and also settled in Shanghai, Jiangsu and Yangzhou, and Cixi, Taizhou, Yuyao and Wenzhou in the Province.
Xiao Hu's business has been done well, and Xiao Hu's thoughts have begun to stir up.
By chance, a guest said to him, "why don't you shop online?
Business will be better there. "
Xiao Hu is in a rush. Men's underwear monopoly is a new thing after all, and doing business online can further open up the situation.
Another point is that the main customers in Xiao Hu shop are white-collar workers. When they are free to click the mouse on the Internet all day, but they do not have the opportunity to shop around, the idea of doing business online is stronger.
In July this year, Xiao Hu finally opened a small shop on the Internet. His business was really prosperous. He made 3000 yuan turnover in the first month.
Moreover, many people not only want to buy, but also want to cooperate with him to open similar stores in other cities.
At present, Xiao Hu is making his own website.
And he is still in contact with an internationally famous men's underwear Brand Company, hoping to introduce more and better men's underwear as soon as possible.
Speaking of the future, this man who plays the man's idea is full of confidence.
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