Fiction Rental Shop
If you don't have much money, it's a good idea to open a novel rental shop.
Because although people are surrounded by television, computers and so on, there are still some people, such as migrant workers, students, maybe some of them do not have these conditions. Therefore, novels are their good spiritual food and can help them spend their lonely time.
Before opening a successful novel rental bookstore, it is a very important step to choose a good storefront and do a complete business circle site analysis. The following are several points for evaluating the site of the business circle: 1. Store property: before finding the suitable conditions for the business district, we must have a prior understanding of the property of the investment shop.
Different properties of shops are suitable for business district characteristics are quite different.
The comic book rental shops in the general market can be roughly divided into several categories according to their different attributes. They are listed below: 1. rental special shops: the main features of the store are to provide customers with convenient renting services, and the shop decoration tends to be highly luminous. The book rental process is simple and fast. The distribution of books is accounted for in the vast majority of books, and the proportion of customers reading consumption is relatively small.
2. leisure reading Hall: the characteristics of this type store mainly provide customers with high quality reading and leisure space, interior decoration style is more distinctive, and indoor lighting is also gentle. Compared to the rental specialist store, the proportion of the reading book sales distribution proportion is less than that of the reading shop.
Most of the leisure reading hall to effectively enhance customer consumption unit price, often compound a variety of business items, such as catering, network and so on.
3. other industries, compound rental book industry: the main business items of this type of industry are not comic book rental, only to provide this additional service, we hope to enhance the competitiveness of our industry.
4. Theme Pavilion: this type store mainly focuses on the sub group of customers and provides exclusive thematic services for specific attributes of customers. Most of them also offer collocation products for the theme to enhance their turnover.
Two, business district characteristics: Generally speaking, we call it "business district, residential area, industrial area or business district" and so on.
In addition to the different urban development plans, the difference between different business circles is quite different in population distribution and the distribution proportion of ethnic groups in different ages.
The main consumer groups of rental shops are mainly between 12 to 35 years of age. This age group is mainly distributed among students, young office workers, housewives and other ethnic groups. In the meantime, students are the most important consumer groups. Therefore, the general location suitable for opening a novel rental shop is usually the most suitable area for schools and residential areas with high density.
Three, population distribution and the flow of people and vehicles. The data of the population and population density, the density of men and women and the proportion of men and women in the location of the business district can be clearly seen through the census data of the counties and cities, and the statistics of the number of pedestrian flows in the sample locations can be further learned.
The densely populated population and the majority of people are in the right place to set up a novel rental shop.
Four, traffic and pportation status: the main assessment items include the two-way street or one-way road, convenience of parking, whether the main trend of mass pit is public pport and the number of bus stops and routes.
Five, competition assessment: the number of stores in the same type of competitive stores in the trading area, the operating conditions and the competitiveness level are generally estimated. Generally, we should pay attention to the low price of excessive competition, including the amount of book collection, sales promotion and the average price of the book in the business circle.
After understanding the importance of evaluating the site conditions of the business district, you can choose to find the right store by yourself. You can also search for the right storefront. You can also appoint the headquarters to look for it. We will divide the advantages and disadvantages between them as follows: 1..
2. is free to search for store charges.
3. block selection is more independent.
Disadvantages: 1. lacks professional and systematic evaluation experience.
2. has no concept of overall layout, and business circles are easily overlapped with affiliates.
In order to effectively enhance the competitiveness of the group, we should join the headquarters to search for the advantages of 1..
2. business district assessment is more professional and experienced to choose the best store location.
Disadvantages: 1. part of the headquarters to search for the store part of the collection fee.
2. headquarters's location, home owners may not be completely satisfied, easy to derive trouble.
If you join the store, you can entrust the headquarters to evaluate the conditions of the site, and get a detailed data in advance to assess the feasibility of opening the store.
If the owners themselves do not have a storefront or need to search for the storefront, they can be considered by the headquarters.
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