Mickey Mouse Is The Boss.

Cartoon characters are not only children's partners, but also one of the effective means of commercial propaganda.

NBA often sees cute cartoon lions jumping up and down in the stadium. When shopping in the mall, a big penguin with a sign on your back will shake hands with you.

The two heroes of this article, Wang Lu and Chen Hongli, are the two young people who are very eyesight. With the foresight of cartoon business opportunities, they have made another way out of a happy road to becoming rich.

He has played the role of Mickey Mouse, Donald Duck and Garfield in the century happy garden. His cartoon character is always popular with children.

Because of the passion for this childlike profession, Wang Lu was eager to sign up for it when he heard that his friend wanted to open such a shop.

Wang Lukai's shop on the Bauhinia Road in Zhengzhou is less than 10 square meters. The beautiful cartoon image of the shop makes people enter the fairy tale world of dreams when they enter the door.

The owner of this fairy tale kingdom, Wang Lu, 22, and his friend Fu Dong, are not only hand in hand in the rental of cartoon costumes, but also in performing arts, cartoon wedding and celebrations.

Wang Lu said that the reason why he opened such a shop was because they aimed at a business opportunity, that is, in the occasions of festival celebrations, tourist attractions and promotional activities of some enterprises, these charming and charming cartoon shapes are often very attractive and can play a good publicity role for businesses.

"This kind of sales promotion is being accepted gradually by enterprises and consumers. The shop we opened is just an occasional job."

Wang Lu said that the rental of cartoon shapes is calculated by day. Generally it is 150 yuan / day. If customers need, they can also send out personnel as "actors". The overall price of clothing rental and personnel services is around 200 yuan / day.

In addition to the rental of cartoon costumes, this new form of performance like Cosplay anime shows has also sprung up in Zhengzhou.

The so-called anime show is to pretend to be a character in the online game, to demonstrate the plot or to sculpt.

With keen observation of the market, Wang Lu extended his business to a wider range.

This includes performing arts costumes, planning, COSPLAY animation, stage lighting, art design, wall graffiti, star sculpture, performance counseling, etc.

At present, Wang Lu's business is mainly based on cartoon costumes. The cartoon costumes in the shop include common Mickey Mouse, Donald Duck, Tigger, and the Olympic Fuwa, the twelve zodiac, all kinds of mascots and so on.

In addition to this, Wang Lu also has such a group of customers: some young people who want to develop in the network or entertainment circle need to customize their costumes for the performance. These costumes or exaggerated or weird materials are hard to find in the general tailoring shops.

Many people came to find Wang Lu's shop and customize this unique style dress.

Such customers have gradually become another source of Wang Lu.

Wang Lu said he was very optimistic about the future of the industry.

Because he feels that with the development of society, people's entertainment ways and forms of activities are constantly changing. Such activities as opening, exhibitions, promotions, weddings and so on will be held frequently.

This is also what they want to achieve for businesses.

"Next step, we intend to do our own store after joining the chain, and enrich the animation surrounding products, so that leasing and animation planning and performing arts consumers more convenient."

Wang Lu introduced that the investment of such a small shop is not high, about 20 thousand to 30 thousand yuan.

On the day of June 2002, when Wenzhou guy Chen Hongli was watching TV, he accidentally saw the scene of the welcome of tourists from the Disneyland Mickey Mouse. The bounce of the mickey mouse who had clapped and clapped sometimes made him feel the light. He suddenly thought: if you wear such a dress to go to the Park to take photos with others, or rent a business, you will be able to attract attention.

When Chen Hongli thought of doing it, he ran to the Internet to find out where to sell such clothes.

After some inspection, Chen Hongli quickly learned eight or nine or ten: this kind of clothing is called cartoon walking dolls, which has existed for many years in some developed countries in Europe and America, and is mainly used for business holiday activities.

Santa Claus, for example, is one of the oldest cartoon walking dolls in the world.

But in mainland China, there are no manufacturers specializing in this kind of clothing, and few cartoon walking dolls appear on the streets.

Chen Hongli spent about half a year, and every day he looked for factories on the Internet to find new outlets.

In February 2003, he finally contacted a garment factory in Guangdong, and the other side said he could produce such cartoon costumes.

With the idea of trying, Chen Hongli set 3 cartoon doll clothes, a Mickey Mouse, a Winnie the bear and a Teletubbies.

Ordinarily, such a cartoon costume costs at least 2000 yuan a piece, but because Chen Hongli signed a long-term contract with the garment factory, he took the goods very cheap, and the 3 pieces added up to only 2000 yuan.

When the clothes arrived, it happened to be a Saturday. Chen Hongli hurriedly bought a fast Fuji Polaroid camera. He went to the university to find two boys who were moderately tall in work and study. They paid 30 yuan a day for the reward to go to the Xiushan park.

3 just changed clothes, and attracted a large group of tourists, especially the children. They saw from afar and shouted excitedly that "Teletubbies" ran over, and their parents could not pull away.

The business went on like this: the photo fee is 10 yuan.

The cost per photo is 3.5 yuan and net profit is 6.5 yuan. The tourists take a photo with their own camera and charge 3 yuan.

In the afternoon alone, Chen Hong took 25 pictures of Polaroid, and took 17 shots by himself.

Chen Hongli reckoning on that night and found a net profit of more than 150 yuan a half day.

The second day is Sunday, and Chen Hongli takes 2 students out again.

In the meantime, they try to make all kinds of lovely exaggerated movements to attract tourists, create a very warm atmosphere, earn more than 400 yuan a day.

Through two days of trial, Chen Hongli is full of confidence in the cartoon doll industry.

After the holidays, Chen Hongli brought his home to the park, the walking street or the square, where he would go to wherever he was busy.

As Chen Hongli bought more and more cartoon costumes, he began to think again.

He thought: he only has time to go out during holidays. At other times, these clothes can only be idle. Why not rent them to businesses during holidays?

Chen Hongli was posted around the Internet and the rent of each cartoon costume was set at 200 yuan.

These posts immediately aroused the attention of smart Wenzhou businessmen.

At that time, a movie theater in Wenzhou was preparing to play the movie Spiderman, and immediately rent a spider man's clothes from him. He asked people to make propaganda in front of the movie theater wearing this outfit, which greatly aroused the enthusiasm of the people in Wenzhou.

In 2004, it was the year of monkey. Before the Spring Festival, Chen Hongli realized that cartoon monkeys would be popular. So he bought several sets of cartoon monkey clothes in different shapes.

Sure enough, during the month of the Spring Festival, several large shopping malls in Wenzhou came to find him to rent a cartoon monkey, and for ten days and a half, Chen Hongli smiled happily.

One day, a handsome boy found Chen Hongli, saying that he didn't make much money with his girlfriend. But he wanted to have a unique wedding. They saw Chen Hongli's cartoon costumes very delicious. He wanted to rent a couple of sets and set up a cartoon wedding.

As soon as Chen Hongli heard it, he thought it was a good idea, fresh and unique, and immediately opened up for them.

On the wedding day, Mickey and Minnie separate the flowers and flowers of the bride and groom, greeting guests at the entrance of the hotel and taking photos with the guests. Superman and Spiderman are constantly shuttling in the banquet, delivering tea to everyone.

The atmosphere of that day was very lively, guests were smiling, and the staff of the hotel said new and interesting.

There were 3 couples holding a wedding reception on that day, and the other two were bigger than the boys, but the cartoon characters of the young men were more colorful.

During the dinner, some people began to inquire about where the cartoons came from.

In the evening, Chen Hongli received several phone calls from all the guests who were attending wedding banquet during the day.

With the increasing number of rental businesses, Chen Hongli is getting more and more experienced.

He will recommend suitable cartoon costumes according to different climate and business characteristics.

For example, the baby center is going to work, and he will suggest that they use Teletubbies.

Shopping malls create a festive atmosphere with cartoon Zodiac.

In the park, Mickey Mouse, Altman and Winnie bear should be used by everyone, especially children.

In summer, most of the cartoon costumes are sleeves, and they are uncomfortable to wear. Chen Hongli recommends that you choose fabrics that are lightweight and Superman and Spiderman.

Today, Chen Hongli not only makes the cartoon business flourishing in Wenzhou, but also makes use of the convenience of the network to expand the rental business to Shanghai, Lanzhou, Xi'an, Dalian, Beijing and Zhengzhou.

As long as the customer pays the deposit to the designated bank account, he will deliver the goods by train on that day.

Chen Hongli's cartoon business is getting more and more popular.

The "walking hint" cartoon walking puppet is a new thing in China. Occasionally it can be seen in big cities, but it is still a blank in many places.

A set of cartoon costumes, a camera and several "actors" can start.

It is better to be a cheerful young person who is good at creating the scene atmosphere.

Because clothes can be customized, and the requirements for actors are not very high.

But because of the heat of summer, it is not suitable to wear thick cartoon clothing. It can focus on the 3 seasons of spring, autumn and winter.