How To Create An Excellent Corporate Culture

Professional managers are the core of creating corporate culture.

The essence of enterprise culture is the essence of business philosophy, thinking, value, management strategy and management art of business operators. Therefore, it is important to create excellent corporate culture to become a very important personal quality of professional managers.

1.構(gòu)建企業(yè)文化的共同價值觀體系 企業(yè)文化中的核心是企業(yè)的成員要具備共同的價值觀，一個企業(yè)的共同價值觀體系，涉及以下七個方面的特征： (1)創(chuàng)新與冒險 企業(yè)在多大程度上鼓勵員工創(chuàng)新和冒險； (2)注意細節(jié) 企業(yè)在多大程度上期望員工做事縝密、善于分析和注意小節(jié)； (3)結(jié)果導向 企業(yè)的管理人員在多大程度上集中注意力于結(jié)果而不是強調(diào)這些結(jié)果的手段與過程； (4)人際導向 企業(yè)的管理決策在多大程度上考慮到?jīng)Q策結(jié)果對企業(yè)員工的影響； (5)團隊定向 企業(yè)在多大程度上以團隊而不是以個人工作來組織活動； 進取心 企業(yè)員工的進取心和競爭性如何； (7)穩(wěn)定性 企業(yè)活動量維持現(xiàn)狀而不是重視成長的程度。

2. the generation, maintenance and development of corporate culture, professional managers are the core figures that promote the generation, maintenance and development of enterprise culture, and the key to integrate the business concept of entrepreneurs into corporate culture.

(1) the generation of corporate culture. Professional managers in the operation and management activities of enterprises, the business philosophy into the daily work, and make it a business practice, tradition and the general way of doing things, this means that the enterprise culture has been generated.

a. business members keep interacting with each other for quite a long time. When dealing with the problems encountered, they repeatedly use the same way to solve problems. This method will become a part of corporate culture. The longer the b. value and the solution of specific problems will be penetrated into the corporate culture further, the more the c. business philosophy and value system will become the characteristics of enterprises, business strategies and business models.

(2) the maintenance and development of corporate culture. For professional managers, maintaining and developing enterprise culture should be a more important task. Generally speaking, once the enterprise culture is generated, it will become the deep level personality quality of the enterprise, with considerable stability. But keeping and developing it requires professional managers to have strong personal qualities.

Generally speaking, the quality of this aspect is embodied in two aspects.

a. professional managers' behavior and behavior should always reflect the corporate culture. b. makes the corporate culture not only recognized by the members of the enterprise, but also recognized by the society, which is an important duty of the professional manager.

3. passes the corporate culture to the employees. (1) generally speaking, passing the corporate culture to employees by language, generally speaking, enterprises use specific language as a symbol to identify the corporate culture. As time goes on, an enterprise will often form its own noun to describe the equipment, key figures, customers, suppliers, products and so on related to the management activities.

Professional managers should be good at creating these nouns so as to embody the values of corporate culture.

Employees learn this language, on the one hand, confirm that the members of the enterprise accept the corporate culture, and on the other hand, they also help the members of the firm adhere to this kind of values.

In general, new employees of enterprises have worked for 3~6 months, and those new words that initially puzzled them became part of their language dictionaries.

Once these terms are grasps by all members of an enterprise, they will closely link their corporate culture with their employees.

(2) by organizing various formal informal activities, the enterprise culture is pmitted to employees. The professional managers should organize year-end awards, annual work meetings, quarterly business activities analysis meetings, seminars, salons and other repetitive activities, and make them serialized. In these activities, the values of corporate culture are constantly duplicated and strengthened in various forms.

Business philosophy and criteria can also be strengthened through these repeated activities.

Employees who can fully embody the values of enterprises and make outstanding achievements accordingly should be publicly commended in this series of activities, and the words and deeds deviating from the corporate culture should be criticized through public discussion in this series of activities.

Over time, employees in enterprises will continue to participate in these activities, and they will have a comprehensive acceptance of corporate culture.

(3) through the way of telling stories to convey corporate culture to employees, professional managers should have the basic quality of storytelling. As the elders of primitive tribes before invention, they are responsible for telling stories.

Of course, professional managers may not be accurate in telling stories, but they should be able to regulate the behavior of a company, just like a story in a tribe can regulate clan behavior.

Integrating corporate culture values into one story is easier for employees to accept than empty slogans or rules.

Professional managers play the role of storytelling, and tell a series of lively stories on various occasions, which will continuously convey corporate culture to employees and integrate the words and deeds of employees with the values of enterprises.

4. has successfully guaranteed the corporate culture, and the successful corporate culture will create a "century old enterprise". The unsuccessful corporate culture is actually a bad habit of the enterprise, which will lead to the short life of the enterprise.

Professional managers should not only create corporate culture, but also constantly "pulse" for corporate culture, and resolutely remove the dross in corporate culture, which is also a basic quality of professional managers.

In particular, enterprise culture must be compatible with the long-term development trend of enterprises; (2) enterprise culture should adapt to the internal environment of enterprises, including the enterprise's strategy, strategic objectives, and business characteristics; and (3) enterprise culture can strengthen the leadership of enterprises, including strengthening the internal cohesion of employees, and strengthening the good relations with all stakeholders outside the enterprise (mainly customers, suppliers, shareholders, government agencies, and peer enterprises), especially to meet the needs of customers. Jian Liliang (4) actively changes according to the internal and external environment of enterprises, including the short, medium and long-term trend of change, so that the corporate culture can be organically combined with the corporate environment and the business strategy and strategy three. What is a successful corporate culture? (1) corporate culture should be adapted to the external market environment of enterprises.