5 Aspects To Create Corporate Culture

The continuous innovation of enterprise culture is the basic guarantee for the sustainable development of knowledge economy.

In the era of knowledge based economy, the integration of economy and culture has become the trend and characteristics of the times: technological innovation has made the development of new products faster and faster; the cultural content and cultural added value of commodities are getting higher and higher; the contribution rate of culture and technology in input and output is bigger and bigger; intelligence superiority is replacing the traditional natural resources advantages; production process and the requirement for the overall quality of employees are getting higher and higher; market development requires enterprises to pay more attention to the psychological ingredients and aesthetic requirements of commodity consumption, and the service innovation in the comprehensive competitiveness of enterprises is becoming more and more important.

In the era of knowledge economy, corporate culture, as an integral part of the core competitiveness of an enterprise, is not imitative. It will become more apparent in the future corporate culture. Building and improving corporate culture is a prerequisite for modern enterprises and entrepreneurs to meet the challenges of the knowledge economy era.

In the process of international marketing, it has been attracting more and more attention from people in the field of international marketing to overcome cultural barriers and achieve cultural communication. Corporate reputation is becoming a key competitive factor in the market. Cultural links, spiritual ties, moral ties, property rights ties, material ties and interest ties play an important role in the operation of enterprises.

Therefore, enterprises should do a good job in building corporate culture from the following aspects: first, innovation and culture.

In the era of knowledge economy, the role of innovation has been unprecedentedly strengthened and sublimated into a social theme.

Because of the uniqueness of enterprise culture, it will be more and more manifested as the differentiation strategy of enterprises and the core competitiveness of enterprises. Innovation has become the source of life for enterprises. In a highly volatile era, successful people are often those who break through the traditional rules of the game, dare to innovate boldly, and do not fear risks, and those who dare to change the rules of the game, that is, those who can change rapidly in the mode of thinking.

For a knowledge-based economy, "tomorrow means a major event", so every top-down enterprise must be full of innovation, and it must deal with tomorrow's uncertainty through its own main innovation and certainty.

Innovation is the first driving force for the development of knowledge economy. Innovative culture covers all aspects of products, management, services and markets, and becomes the leading culture in business activities.

Two is speed culture.

The modern enterprise in knowledge economy has no decision size problem, only the problem of fast speed.

The world is full of changes. "The success or failure of a company depends on its ability to adapt to change".

This means that "speed is everything".

The importance of traditional competitive factors is weakening, and the new competition is increasingly manifested as time competition.

After defining the strategic objectives and defining the market orientation, the business activities of the enterprises should be carried out around the marketing mix strategy.

When marketing products, enterprises should consider whether the product can meet the needs of customers, whether it is safe and convenient, and at the same time, expand effective marketing channels and improve marketing efficiency.

CISCO's belief in enterprise is: "in the future shopping mall, it is no longer big to eat, but slow to eat."

The three is virtual culture.

The typical product of economic globalization and knowledge economy era is virtual, which is a highly intelligent and knowledge intensive product and industry closely linked to information.

The virtualization of enterprise management is manifested in two aspects: first, the use of high information technology means to integrate advantageous resources through the soft operating system on a global scale, which not only increases the efficiency and vitality of the operation of enterprises, but also avoids the investment of hard facilities in the regular operation of the industrial economy, thus reducing the operation cost of enterprises; secondly, it only needs to maintain highly sensitivity to market changes and R & D design ability, instead of spending its main energy on low value output and conventional industrial production. The latter can be completed by ordering or co operation through the international division of labor system.

It can be seen that the essence of virtual culture lies in flexibility, flexibility, cooperation, sharing, quick response and efficient output.

Another implication of virtual is to create consumption and purchase consumption.

Here, time is commodity, culture difference is commodity, taste is commodity.

You can impress the consumer, buy his time, buy his cultural taste, and the new cultural opportunity appears.

Four is learning culture.

Learning brings benefits and opportunities to enterprises.

As a learning organization, the corporate culture will be more concerned.

Under the knowledge-based economy, the most successful enterprise will be a "learning group", and learning will increasingly become the source of enterprise life.

As a continuous learning organization, modern enterprises can only be good at creating, seeking and pforming knowledge, and adjusting behaviors according to new knowledge and understanding.

"The ability to learn faster than your competitors is perhaps the only competitive advantage that can be maintained" is becoming a consensus.

The accumulation of knowledge is the only way to learn. The starting point of innovation lies in learning. The adaptation of environment depends on learning and the ability to respond to it comes from learning. This requires a culture atmosphere that emphasizes learning and learning. Therefore, enterprises are no longer a lifelong employment organization, but a "lifelong learning organization".

The five is service culture.

An important trend of modern market development is that the status and role of service competition in modern market competition is becoming more and more prominent.

Strengthen the concept of marketing services and realize "value-added services".

The concept of "value-added service", which is first used in the study of corporate culture, deserves attention.

Because the same quality products can be "value-added" because of good service, and can also be "impaired" due to poor service.

The concept of quality not only includes product quality, but also service quality.

Fundamentally speaking, the image of an enterprise is expressed in terms of product quality and service quality.

The eternal theme of service is the relationship between an enterprise and its customers, users and consumers. This includes how to pform the complaining users into satisfied users and loyal users, and then become users, including how to develop loyal customer groups, including the issue of new customers continuously without losing an old customer, including how to make the marketing service become emotional labor, really let users guide the decision-making, and then guide the product development.