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    Ren Zhengfei PK Zhang Ruimin: China Duo Duo Management

    2008/9/9 0:00:00 45

    In today's China, HUAWEI and Haier are undoubtedly one of the most attractive companies. Ren Zhengfei and Zhang Ruimin are two most attractive leaders.

    They are the idol that many people read on the top of the mask. They have numerous FANS.

    HUAWEI is a low-key player in front of the media, but inside HUAWEI, it is one hundred percent of the "strong language".

    His "my father and mother", "the spring of the north", "the winter of HUAWEI" and "how long the red flag of HUAWEI can play" are a series of enterprise essays, which are full of strong HUAWEI political atmosphere, which imperceptibly affect the hearts of HUAWEI employees, so that countless HUAWEI employees can not help but turn from "sheep sheep" to "hungry wolves".

    Compared with Ren Zhengfei, Zhang Ruimin is like "Godfather".

    Although he is not as aggressive as Ren Zhengfei, his influence on Haier employees is everywhere.

    He is more moral and philosophical to educate employees, and motivate everyone to do their best.

    For example, the famous "Haier cracked the refrigerator story", "the story of Haier washing potato washing machine", "the story of Haier's horse racing" and so on, all reflected the integrity, people-oriented and philosophical dialectics emphasized by the traditional Confucianism.

    Zhang Ruimin's traditional Confucian spirit is attributed to the fact that Haier is an enterprise in Shandong and rooted in the land of Qilu. It is also a native of Shandong and deeply influenced by Kong Meng culture.

    Because of the great success of HUAWEI and Haier, many entrepreneurs are learning the business ideas and methods of the two bosses and moving to their own businesses.

    It can not be said that "East plays the role", but there is always a problem.

    Analysis shows that "acclimatized" is the biggest reason.

    "Resources will dry up, but culture will last forever".

    For a large scale enterprise, the role of corporate culture is enormous. It is the soil of all management and management.

    The reason why many enterprises fail to learn HUAWEI and learn Haier is not because they do not work hard, but because they are one-sided pursuit of form. They do not fully understand the essence of Ren Zhengfei and Zhang Ruimin's management thoughts, including failing to strengthen the construction of enterprise culture that can be rooted in management and management.

    What is corporate culture?

    There are many answers.

    I agree with one more theory: corporate culture is "family education", that is, the "elder" (entrepreneurs) in the big family of an enterprise, the inculcation of their children and other employees, and their own daily teaching, so as to make the whole family form a tradition and habit of human life.

    This analogy is somewhat far fetched, but it is not unreasonable.

    To understand what is corporate culture and promote the construction of enterprise culture, it is necessary for Ren Zhengfei to learn from the practice of advanced enterprises, especially to learn the management ideas of outstanding entrepreneurs such as Ren Zhengfei and Zhang Ruimin.

    Many of them are written now, and they are difficult to read at a time, and they are not as good as bad.

    Therefore, this article focuses on editing and editing, which may help those who are interested in achieving the desired results.

    Ren Zhengfei, the president of HUAWEI, is a classic of 1.. My father and mother are 1. Their parents always follow the revolution and are not necessarily the backbone, but they are worthy of the party and the people.

    (2) we treat employees, including employees who resigned, are lax. We only select employees with dedicated spirit, dedication, sense of responsibility and sense of mission to enter the ranks of cadres, and only strict with senior cadres.

    This is also the process of thinking and reforming my parents, which has formed my tolerance character.

    (3) I am proud of the political character of the older generation. They set out from the bullpen and resume their organizational life and work hard.

    They do not want to be happy, not to be sad, not to honor or disgrace, to love the party and to be loyal to their cause. This spirit is worth learning from our generation, the next generation and the next generation.

    There can be no setbacks in life, but the will of one to fight for the people can not be shaken.

    4, looking back on the history I have gone through, I asked myself, "I am worthy of the motherland, worthy of the people, worthy of my career and staff, and worthy of my friends. The only regret is that I am sorry for my parents, I have not taken care of them without any conditions, nor have I taken care of them when I have the conditions."

    Mom and Dad, thousands of voices call you, thousands of voices can not call back.

    The dead have gone, and the living must go ahead.

    2. the spring of the North (1) I have heard of the spring of the North hundreds of times, and every time I have tears in my eyes, I am shocked by its simple lyrics.

    The original creation of "the spring of the north" is to sing praises of entrepreneurs and striving, rather than a love song wrongly recognized by young people nowadays.

    (2) a person who is away from home is striving for a better life. Love is also the most important part of a good life. But love is like a single log bridge.

    It has been five years since I left home. When the CanXue was ablated and the stream was murmuring, I was wondering whether the others had passed.

    What kind of melancholy, loss, confusion and success?

    (3) the clusters of rhymes, the mist, the quiet water wheel, the cabin, and the carefree children's songs accompanied by the taciturn voice of the father and the brother.

    Most of us can go to university. Our fathers and brothers silently sacrifice their results.

    They work hard and accumulate little by little to supply the Wanderers far away from home, but they have no culture on their own.

    They set up the first step of life and career for us with their hard backbone.

    I hope they do not suffer too much, and when they are worried, they will sell two glasses of wine.

    We must never forget them, never abandon them, and never forget to repay them.

    HUAWEI (4) grew up in the fastest growing stage of the global information industry, especially when China pformed from a backward network to a world-class advanced network. HUAWEI, like a leaf, was fortunate enough to fall into this trend of big ships.

    Therefore, HUAWEI's success should be greater than its quality and ability.

    What is success? (5) what is success?

    It is like those companies in Japan that they can still live well after a narrow escape from death. That is the real success.

    HUAWEI didn't succeed, it was just growing up.

    (6) many of our employees are proud of themselves. They are just like frog in the well. When we see that we are leading the Western companies on local products, we think our company is world-class.

    They do not know the meaning of the world famous companies, nor do they know the development trend of the world, and the potential achievements that others do not want to announce.

    HUAWEI is very young, immature and immature in this respect.

    7, professionalization, standardization, tabulation and templating management are still lacking.

    HUAWEI is a group of eight roads from the green curtain. It is also used to bury a mine and carry out the work of a turret.

    It is not used to professionalization, tabulation, formalization and standardized management.

    Duplication of labor and overlapping management are still many, which is the root cause of low efficiency.

    8, winter will pass, and spring will come.

    We ride in the winter to recharge our batteries and strengthen our internal pformation. We work together with Japanese companies to survive the severe winter.

    We will welcome the melting of the snow, the stream Brooks, and the spring of HUAWEI will come. It is difficult for us to start business.

    The success of high-tech enterprises is often the mother of failure. In this rapidly changing information society, only those who are scared can survive.

    3. HUAWEI winter (1) all employees of the company have considered, if one day, the company's sales decline, profit decline or even bankruptcy, what do we do?

    The Taiping time of our company is too long, and we have too many officials in peacetime. This may be our disaster.

    In the past ten years, I have been thinking about failure for 2 years, ignoring the success and feeling no sense of honor or pride, but a sense of crisis.

    Maybe that's how it survived for ten years.

    We all need to think together about how we can survive and perhaps survive longer.

    The day when failure is sure to come, we must prepare for it. This is my unwavering view. This is the rule of history.

    (3) HUAWEI's crisis, and its shrinking and bankruptcy will surely come. Quietly, we should reply to the outside world.

    Without foresight, without prevention, we will freeze to death.

    At that time, anyone who has cotton padded clothes will live.

    4. HUAWEI's winter two: meet challenges and practice hard work to greet the arrival of spring. (1) the current market difficult situation is the best time to train people and improve people's skills.

    (2) the size of the company is the foundation for future operators' cooperation. Our train of thought is to make our customers feel a sense of security.

    (3) general customer relationship is our competitive advantage. (4) survival is our real way out. (5) overseas markets have presented the dawn of victory. (6) the expectation for the whole year's work: we should strive to apply new thinking, new methods and creative work to improve the market situation.

    Pay attention to the significance of cash flow to the future development of the company.

    The development of HUAWEI needs to build a broad coalition force.

    The domestic market should strongly support overseas expansion.

    5. enterprises should always live, do not die. 1, as a natural person, constrained by natural law, there is the end of their natural life. As a legal person, though not bound by natural law, it is also constrained by social logic.

    A man can live 60 years without ability, but if he fails to do so, he may not be able to survive for 6 days.

    If the development of an enterprise can comply with the laws of nature and social law, its life can reach 600 years old, or even longer.

    This is the reason why ancient Chinese people talked about "Tao's law and nature".

    The operation and management of enterprises must follow "natural law" and "social law".

    2, for individuals, I have no lofty ideals. What I think is what I want to do in two or three years and how to do it.

    I attach great importance to recent management progress, not long-term strategic objectives.

    To live is always the absolute principle.

    In the management, I am not a Radicalist, but a reformist who advocates continuous management of progress. (3)

    Now we need to take off our sandals and put on a pair of American shoes. But wearing new shoes is not the same as old roads.

    After changing shoes, we have to go the way that the leading enterprises in the world have gone through.

    6. brings the new employee book (1) to HUAWEI.

    We also have the honor to cooperate with you.

    We will spend your time working in the company on the basis of mutual trust.

    This understanding and trust are the bridges and ties of a happy struggle...

    2, the company requires every employee, to love his country, and to love our nation which is difficult and just started to rejuvenate.

    Only with their hope can they fight hard without complaining.

    We will one day occupy a seat on the world communication stage.

    No time, no place to do things that are sorry for the motherland and the nation.

    We must strictly abide by the system and management of the company.

    For an unreasonable system, only after the amendment can it be observed.

    No corruption, no theft, no corruption.

    Be strict with yourself and be lenient with others.

    Adhere to the truth, be good at using criticism and self-criticism, improve yourself and help others.

    3, I hope to lose the illusion of speed and learn from the steadfast and conscientious spirit of the Japanese.

    It is very difficult to master a certain technology in real life.

    If you want to improve efficiency and pay, you must concentrate on a limited working area, otherwise it will be very difficult for practice to make perfect.

    If you want to do everything and you want to do anything, it means nothing. Anything is a new job for you.

    Efforts to drill in, interest in nature.

    We must train a group of cadres who are diligence, diligence, thinking, real hands-on ability and management ability.

    Opportunities are more than solid workers.

    4, we should care about current affairs and care about the future and destiny of our country and nation.

    Improve your awareness.

    But don't get involved in any political whirlpool.

    The company will not support you, nor will it protect you.

    The company insists that employees must follow the trend of society.

    7. the responsibility and mission of a career manager (1) as a top manager, how we manage the company, I think this is very important.

    I have said many times before.

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