Who Will Play The Leading Role In Future Management?

What does the next society look like?

Some people say that the next society is a "knowledge society", which is, of course, a good saying, but it is also a statement without error, because it is relative to the mode of production (compared with the mode of production, the earlier saying is "resource theory" rather than "knowledge theory"), but it does not address the essence of the problem, that is, what kind of society is the next society?

If you want to find out what the next society looks like, you can only look for it from ordinary people.

Once or several so-called mainstream lifestyles are being differentiated, divided and disintegrated, it will split the mainstream lifestyle of the public into a multitude of minority lifestyles, and the "individualized lifestyle" is the whole society's present and future truth.

We can call the previous society the "quality of life" era, and the present and future society is a typical "lifestyle" era.

What is the output of enterprises? What is the terminal output of enterprise organization? Is it necessarily a product?

There were at least three claims before that the terminal of an enterprise organization should export something to society.

The first argument is that the terminal of an enterprise organization is "profit".

This is, of course, a rather absurd statement. It is also a reproduction of traditional commercial "profit theory", because society does not need profit, and only the boss needs profits. Even if the boss has donated all profits to the society, it is only a good hearted philanthropist. It does not mean that the terminal of the enterprise organization should export profits.

The absurdity of "profit theory" is that creating profits is only the result of organization and management of enterprises. It is neither an end nor a means.

Although profits can test whether management means are effective, it conceals the truth of management, that is, the external customers of enterprise organizations are the only criteria for testing good products.

The second argument is that the terminal of an enterprise organization outputs products.

This argument is close to fur, because in the traditional commercial era, only the concept of "operation", without the concept of "product", naturally did not have the concept of "production".

When the organization of large industrial enterprises is born, it first means the coming of the production era. The result of production is, of course, to produce good products with high quality and low cost, while good products can improve people's quality of life.

Therefore, a concept corresponding to production is product, who can produce good products at lower cost and higher efficiency, and then it can become the winner in the market.

The third argument is that the terminal of enterprise organization exports "service".

Obviously, it is a big step forward than the "product" statement, because the result of exporting standardized products in the industrial age is that the industrial enterprises are almost in the state of pparent technology and pparent management, and there is almost no secret.

With the same function, the same quality and the same price, customers who have better service can get the favor of customers and get the "brand" benefits that business organizations desire.

Therefore, there are many industrial enterprise organizations always like to say: my product is service!

It essentially introduces the competition between tangible products into an invisible service competition.

The three statements above are all necessary for the development and progress of the whole society. There is no question of which is better or worse.

"Profit theory" is relative to the traditional commercial society, it is very cute and very straightforward; however, when the industrial society came and produced a large manufacturer organization, "profit theory" went bankrupt, replaced by "product theory"; however, when the competition among enterprises increased, the "product theory" began to give way to "service theory"; and when the service theory became popular, the real reason behind it was that the whole society began to move towards a service era.

What should the terminal of enterprise organization export?

It is closely related to the development and progress of the whole society, but has nothing to do with the subjective assumption or subjective decision of the enterprise organization.

Therefore, what should the terminal of enterprise organization export to the society nowadays?

There is only one answer: the terminal of enterprise organization should export an appropriate and reasonable way of life.

In other words, the "customer world" outside the enterprise organization is actually a "lifestyle world". Only when a good product finds the corresponding way of life can it really become a truly salable product.

When a customer is faced with a good product, he always raises such questions: although your product is of good quality and low price, it doesn't fit in with my lifestyle.

Such a good product is just a trash left on the side.

Obviously, the customer said the key to the problem: all products that are not in line with my lifestyle are garbage products.

This requires redefining what your product is.

As the Northwest Airlines advertising slogan says, "first define your lifestyle, then define what your product is". Every tangible product must find a way of life hidden behind it, with few exceptions.

The reason why I have a particular concern about the "terminal of the enterprise organization and what is exported to the society" is the reason why the enterprise form determines the management mode.

It is because the outcome of your output directly determines what your "management is" or how you should manage.

If your company's organization terminal is still exporting (tangible) products, then you have no choice but to adopt the "pipeline system" management system.

Because pipelining represents efficiency and performance, it also represents the competitiveness of enterprise organizations in the market. Once the pipeline system is eliminated or abolished, then your business organization will die slowly, because the competitiveness of enterprise organizations will disappear after losing the support of efficiency or performance.

If your company exports an intangible lifestyle, then the traditional "pipelining" management system will naturally collapse or collapse automatically.

Just like Car Rental Companies, its product is pport service according to the traditional definition of product, so management becomes unified management system of unified logo, unified terminology and so on.

But in fact, its product is not "pportation service", but "go along with stop". It represents the way of life of modern people. At this time, standardized performance management is automatically failed, and the manager becomes a thorough servant.

Therefore, only by changing the output of the enterprise organization can we completely overturn the original management system or system.

Of course, it is impossible for us to change the output of enterprise's organizational terminals in a ridiculous way in order to overturn the traditional management system. It may only be because of the change of the output of the enterprise's terminal output, which has subverted the original traditional management system.

When the terminal of your enterprise organization exports "lifestyle" instead of "product", it means the inevitable collapse of organization based management (also based on production management), because it represents standardized management, standardized products and standardized unified behavior, while standardization is the enemy of "lifestyle".

It is only when you liberate or release the individual's lifestyle that it is possible for you to export a way of life.

Therefore, it is precisely because the terminal of the enterprise organization has experienced four different outputs: "output profit output output service output lifestyle", which has led to a completely different or even opposite way of "management".

Among them, only the early "export theory" of the traditional commercial era represented the "egoistic" view.

Because it is an age of obscuration and chaos, and it is also an era without the concept of "organization".

The other three kinds (output, output service and output lifestyle) represent the meaning of altruism and the meaning of "contribution".

The protagonist of future management is personal rather than organizational, because the reason for the output of the enterprise's organization is the way of life.

The way of life is created by individuals and by individuals.

Therefore, future management is based on individual management rather than organization based management.

However, personal achievements do not hamper the emergence of organizational results. On the contrary, it is precisely because individuals have more and more creative achievements that make business organizations more and more powerful.