Yang's Design Of CEO Yang Ruidan In The US

For decades, Yang Ruidan, chairman of Yang's design company in the United States, groped for management and continued to learn, slowly pondering a truth: everyone's ability is different, resources are different, and doing things suitable for oneself is very important.

Simplicity and supremacy are the summing up of Yang Ruidan's wisdom over the years.

To do what he can do, he has just a few words on it, which can not fully reflect the track of Yang Ruidan's 15 years in the Chinese market.

In Yang Ruidan's words, "we really have to go step by step in China until today."

Interior design is an independent and demanding industry in foreign countries. On the one hand, designers must have many aspects of knowledge, need good professional quality and strong sense of responsibility; on the other hand, there are many professional technology companies and material companies to support it.

However, more than ten years ago, China's basic skills and experience of its own life were not enough. At the same time, it did not have the same cooperative design units as Yang's design standard, which is undoubtedly a great challenge for Yang Ruidan.

Yang Ruidan, a colleague of Yang's company, told the manager that he led the designer team to work all night to understand all kinds of situations that might appear in each project.

For a detail, she will communicate with departments and owners on several occasions, and must adhere to the established standards.

In addition to this, in order to design the concept well, facing the Chinese environment, Yang set up engineering companies and decorating companies matching design at different times.

"At the beginning of our founding, our aim was not to rely on these two businesses to make money, but to achieve our design more perfectly so as to achieve the market effectiveness of education and flagship.

It can also enhance the value of design. "

In fact, for construction and site management, Yang Ruidan, who had just entered China, was an amateur. However, after many years of exploration and practice, a set of effective vertical management mode has been formed, so as to be responsible and responsible.

Although the internal structure of the company is smooth, doubts about the professionalism of interior design have caused Yang Ruidan a headache for a long time.

At that time, many people thought that you should do some design for me if you decorate me.

The design profession does not seem to have many profound technical support on the surface, but in order to be in place, guests can accept and pay the cost, which is a great challenge in the prevailing market atmosphere.

At the beginning, we had a very painful experience. Why did the owner not understand what we did for him? Why did the owners want something not the way we want to work? We have to make a decision that these guests may not be my guests. I can not lower their standards in order to make money to meet him, which is very simple.

Any case that is reluctantly taken is not easy to succeed. Party A and Party B must have the same idea so as to cooperate in completing a beautiful project.

As Yang Ruidan said, consumers are smart, and they will soon find out which company is to make money and which company can make more money for owners. "We will know who will be eliminated."

It's as clear as 1+1=2. "

Even if customers choose to make occasional mistakes, the industry's cyclical survival of the fittest is a wave of sand washing process, and has its own things to live up to.

Despite the fact that Yang has never had a marketing department, he always fails to finish a project.

And with the rapid development of China's economy in recent years, customers have more and more quality and level.

Yang Ruidan seems to be unthinkable, but he has his own idea: "the reputation of a company is the most important.

If you do something well, someone will see it, and there will be another client coming to you.

When you haven't done it well, show it to others. No one will believe that it is better to do well at home.

Since its entry into the Chinese market in 1992, Yang has gone through the shuffling of the interior design industry and has been steadily occupying the high-end market. "To this day, it is not my personal willingness to do it. The company has already taken root in China, and the young people who are trained by the company can slowly carry on the company."

In recent years, interior design is very popular. Due to the characteristics of designers and the high demand of the market, the mobility of personnel is very large. Many design companies can not maintain a stable team.

But many of Yang's employees have grown up from the children and companies who have just left school. Now they are all married and have children. "I am glad to see them grow up.

This is our common home. "

Yang Ruidan thinks that the nature of design companies is different from that of ordinary companies, because designers have their own temper and personality, and the perfect and independent space is what they want.

Therefore, the management of the industry needs more humanization, so that employees have space to play, so that they have a sense of accomplishment.

Another important reason for Yang's retention is that employees can be promoted and have better learning opportunities.

"Unlike many other design companies, because we are the most high-end owners, employees can also get in touch with many fresh things."

Speaking of communication, Yang Ruidan said Yang had a perceptual working atmosphere. "Although I am very busy, I am very clear about what everyone is thinking and what they are doing.

This is mainly because the road I have come over in the past 30 years has made me quite familiar with this industry.

Therefore, I often feel very direct to the people next to me. I came to see him today and I knew what kind of state he was.

Sometimes I will talk to him, sometimes I will wait and guess when he will come to communicate with me.

Yang Ruidan has three children, and a mother has nothing to do with her work, and she is very proud. "When I was little, I didn't leave them one day."

Yang Ruidan often takes them to the office because they often teach them well at the beginning. They know that when their mother is at work, they will sit there reading, writing or drawing. They won't make a lot of noise.

Yang Ruidan has a large bookstore next door to the American company. Her little daughter is a big bookseller in that bookstore. Now she has graduated from university and studied English literature at University of Cambridge. "This is also an opportunity for her to choose, so many books, she does not read comic books or other miscellaneous books, and likes to study literature and philosophy.

What's wrong with carrying her to work? At least it gave her a valuable step in life.

In fact, how to take this path of life and simplify a lot of things will be easier.