Chen Shijun: Beat The Entire US With 60 Employees.

Chen Shijun is the only Chinese youth among the three founders of YouTube.

Born in Taiwan in 1978, she emigrated to the United States at the age of 8. After receiving the training of problem-solving at the Affiliated High School of mathematics and Science in Illinois and University of Illinois (Urbana-Champaign), senior four dropped out of school next semester, entered the PayPal work of only four employees, and later established YouTube in 1978.

When Google incorporated YouTube into its subsidiary, he became a billionaire who was only 28 years old.

When he gave up his degree to work in PayPal, Chen Shijun had just left the network company PayPal for six years, and another stable job was waiting for him. But Chen Shijun was planning to start his own business.

"Are you sure you want to do this?"

Chen Shijun's friend KarelBaloun urged him: "you just bought a house in the bay area, the mortgage pressure is not small, so the risk is too great."

Karel persuaded him to take a steady job as an engineer, but Chen Shijun was full of his thoughts about a friend gathering.

At the party, participants took videos and photos of each other. Afterwards, they wanted to share with each other, but they found that there was no good movie sharing platform on the Internet - not to download special software, that is, to upload the content of the movie to make the website censorship, and some websites had to wait five days before they could see the movie.

Chen Shijun, who is a computer expert, discussed with his old colleague Chad Hurley and Jawed Karim, and found that it is not difficult to solve this technical problem.

But no one is willing to take the trouble to solve this problem, "if we can untie it, how interesting it is."

Three people believe that as long as they can help consumers solve problems and build a convenient video sharing platform, they will have the chance to succeed in business.

Because they have just witnessed the power of network video.

"It was the first major disaster movie that was broadcast through the public phone."

Jawed Karim recalls.

At 7:59 a.m. on 2004 December 26th, TommyLorenstsen, a 31 year old Swedish car repair worker, was vacationing at Phuket Island in Thailand. Suddenly, the rumbling sound of the sea began to rumble. Soon, three storey waves swept across the sky. He shouted and ran quickly and picked up his cell phone and took this picture.

This scene was not captured by the US cable television network (CNN).

This video was first played on the website of Dagbladet daily in Norway, and then the global media including CNN was pursuing TommyLorenstsen to buy copyright.

Chen Shijun three surprised that the progress of science and technology has made ordinary people have the right to create, and car repair workers can also defeat CNN reporters.

They also found that there were 12 blog pmissions on the South Asian tsunami pictures just now. One of the original anonymous blog attracted 680 thousand people to watch online from the original 5 days. At that time, at least 1 million 300 thousand people saw the content of the South Asian tsunami on the Internet. This figure is higher than the weekly circulation of 1 million 200 thousand copies of BusinessWeek in the US.

To abandon the engineer's high salary and start a business in the garage, the tsunami incident is like an introduction. They immediately went back to track the major events in 2004. They found that the American host Jon Stewart had a row with the host on the CNN program. The audience was four times that of the TV.

In January of the same year, Jenny Jackson's Super Bowl broadcast showed that 8 million people were watching 11 times in the CNN prime time.

Why do people start to watch movies on the Internet?

Do you want to share it with others?

Or is it able to decide when to appreciate freedom?

"Do we really share this experiment?"

Chen Shijun said that they immediately put in an explanation of the air force one of the US presidential special plane at Wikipedia (Wikipedia). This simple two line word, after a few months, became full of hundreds of lines under the participation of netizens.

The result is "great power of sharing!"

Chen Shijun said.

Wikipedia is the standard product shared by the whole nation.

Encyclopedia Britannica spent 238 years, and each time he wrote three thousand or four thousand scholars, he accumulated 120 thousand articles.

Wikipedia took only two years to complete it with two full-time staff.

Small ants can also bring down giant giants!

Chen Shijun's previous work experience at PayPal has made him not only know, but also firmly believe that "consumers are king".

PayPal, which provides payment services that make it easy for consumers to use, beat Billpoint, the online payment company established by eBay, the world's largest shopping website, so that the latter is willing to spend $1 billion 500 million to buy PayPal.

Consumers are awakening with a force that no one can imagine.

A series of discoveries inspired Chen Shijun to make a decision that nobody dared to make.

In February 2005, Chen Shijun and three people started their business in Hurley's garage.

"Several computers, a credit card (Chen Shijun's credit card), set up the system."

Chen Shijun said.

In 5 month, three people looked at each other in a garage filled with debris. They wanted to provide a platform for eBay Internet auctioneers, but the seller did not like to introduce products in films. The result was "no one to use it," Chen Shijun said.

How can it be so?

Chen Shijun reviewed that although his mouth emphasized consumers, he still grasped his own interests in his hands.

What YouTube thinks of is to give the service to whoever will make money and try to pave the way for future fee collection service, but not to put all his heart on how to make consumers share the movie lightly.

The first decision Chen Shijun made was to release his hands, "not to plug products we created to consumers, but to create products that they want."

But, "this is suicide!"

Internet digital CEO Chen Mingyao commented.

They announced that they would provide the so-called "embedded services". When consumers upload videos to the YouTube website, other people who like movies or want to watch videos can set up links directly to their web pages.

That is to say, all people do not need to enter the website of YouTube, and they can see those films on their homepage.

The service is designed to make it easier for consumers to watch movies, but the price is that YouTube pays the consumers gratuitous, pays the money for equipment and bandwidth, stores these films, but has no chance to make consumers rush to traffic on their own websites, or even earn advertising money.

YouTube is already pioneering in providing embedded services. They go further to let consumers upload videos of their own interest. "Users are not just consumers, but also developers of products."

Chen Shijun said.

This view is not acceptable to many large companies.

"Network storage video, bandwidth costs and storage costs are so high, of course, to enlarge some people want to see business content."

Yahoo marketing director Chen Juan said.

Large enterprises do not believe that consumers themselves are also attractive to film, nor can they see how the cost is recovered.

I believe in the power of consumers.

Chen Shijun said.

At that time, he had just left eBay and made loans to the bank to buy a house in San Francisco.

In order to pay the bandwidth cost of 18 thousand US dollars per month, we were forced to ask the bank to negotiate three times the credit limit.

So hard, just to let consumers upload their favorite videos.

When the advertisers do not want the users to be disturbed, the consumers will perform their nose to eat noodles or tell the picture of loneliness. When they are uploaded to YouTube, Chen Shijun is sitting in front of the computer and calculating how to make the most effective application of bandwidth.

"I am very upset and will work for 30 hours continuously. If this plan fails, I may not even be able to save the house."

Chen Shijun's voice changed from gloom to self mockery. "Our system is efficient because it uses all of my credit card to pay for bandwidth."

Everything is for consumers.

In order to allow users to see the movie undisturbed, Chen Shijun set up the first year of YouTube, and he said "No" to advertisers with lots of money.

He believes that a very important factor in YouTube's success is always thinking of users, allowing users to use them simply and conveniently, allowing multiple formats of video uploads, and converting videos into regular formats, with clean pages and no pop-up ads to interfere with users.

It wasn't until the year of Google acquisition that YouTube launched its online advertising.

In order to enable consumers to upload files easily, YouTube exposes itself to the risk of being accused of piracy by media groups.

Even before, MP3 music sharing website Napster was accused by the record company of infringement, and was ordered to shut down the precedent.

Even though two hundred or three hundred companies are doing the same service at the same time, even Google and Yahoo are jumping to compete. "But I only focus on what users want, not what competitors are doing."

Chen Shijun said.

Everyone knows that first, let the consumer satisfaction, and click the high click rate, advertising will follow the truth.

However, when the two things of "survival" and "consumer satisfaction" are put on scales, most people are always wavering.

But YouTube is different. They only concentrate on looking at consumers. Fortunately, consumers finally live up to it.

In October of 2005, a group of young people about twenty years old discovered the benefits of YouTube. They began to write a diary in their own blog and made a sensation in MySpace, the largest social networking site in the world.

Fortune smiled on YouTube at the same time.

Through PayPal's old colleagues, she has voted Google Yahoo's Sequoia Capital (Sequoia Capital), and solved their urgent need by investing $3 million 500 thousand.

The movie on YouTube is joyful and even more breathtaking. The little baby sitting on the baby chair hears the sound of "Ding" and "Dong".

"Bite", he smiled, a video clip of 1 minutes and 40 seconds, he laughed from the beginning to the end.

When you send this movie to YouTube's website, you will be happy as well.

Speaking of why people like to release personal videos on the Internet, Chen Shijun said, "everyone is eager to become a star. Everyone is eager to communicate, share and get feedback.

The emergence of new media can enable people to acquire new knowledge, express personal views and share experiences with like-minded people.

At the same time, Chen Shijun said that as a Chinese immigrant who grew up in the United States, the fusion of Chinese and Western cultures has brought him many inspirations and inspirations.

20 months, Chen Shijun let the whole world crazy, YouTube day hits more than 100 million.

The advantage of the pioneers is that even Google and Yahoo are not rivals.

Google and Yahoo develop video sharing platform at the same time. After a year, Google, with ten thousand employees, can generate 1/5 of the YouTube audience of 60 people.

Google decided to buy YouTube.

Even though the current YouTube has not yet made a profit, the times magazine still believes that Google has earned YouTube by relying on its "advertising" business opportunities behind the eyes of 50 million pairs of viewers.

Chen Shijun recalled the whole process of merger and acquisition.

When he and Hurley first met with Google founder page and Brin, he described himself as nervous when he forgot what he said. He only knew he really did it. After less than a week after meeting, he signed a contract from a debt boy to a billionaire.

"Look back, I laugh at myself, and the road of safety I insist on..."

The Karel Baloun, which initially advised him to work safely, was written in a book published after Chen Shijun's success.

In those days, he saw danger, and Chen Shijun saw the opportunity.

"I feel successful, that is, there is a right time, luck, and a good solution."

"Even 90% is luck."

This is Chen Shijun's evaluation of himself at the end of the visit.

If it is not the popularity of broadband and video technology, plus Silicon Valley in the pioneering shrine, if there is a strong support for the Sequoia venture capital, it will not be possible for Chen Shijun to have today's Google acquisition.

YouTube can create the influence that Google even yearns for. It is no fluke.

"I always remember that Google could beat Yahoo!

The reason is to provide consumers with better services.

Chen Shijun said.

Today, YouTube has firmly occupied the 40% share of the global network video market, and Chen Shijun's career is moving towards glory.

Speaking of the future of the development of Internet video, Chen Shijun said his next conceived plan is to develop mobile video for mobile phones. The 30-60 second video can satisfy those who work by subway or bus, and the 10 minute video can meet the needs of passengers on the train.

Chen Shijun's ten billion legend has no special knowledge. He just did one thing right, believed that consumers were king, and bravely took risks for consumers.

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