College Students Start Their Own Business: Open Up A Clothing Store And Make A Whole Day.

There is a foreign trade clothing store called "fashion leader" in the 13 floor of Wangfujing department store, Shapingba District, Chongqing. The owner of this shop is Zhang Pengxiang, a graphic design major in Chongqing University art college. He started his own online shop on Taobao online since his junior year.

When he graduated in 2008, he did not rush to look for jobs like other students, but set up a foreign trade clothing store here.

Today, he and his partners earn more than 100 thousand yuan a year.

When Jin Yuan first saw Zhang Pengxiang, he was concentrating on dealing with orders online on computers. He was a little thin. He looked very green, but his eyes were a little more firm and persistent than his peers.

When I asked him how he felt when he was a boss, he smiled shyly and said, "it's not bad."

Zhang Pengxiang is a native of Zhengzhou, Henan. His parents have opened a studio in their hometown, and their family is not rich, but they are also surplus.

Because Zhang Pengxiang was studying in Chongqing thousands of miles away from home, his parents were afraid that he would treat himself badly. He paid nearly ten thousand of his living expenses every year, and the relatively well-off economic condition made Zhang Pengxiang have some savings during his college years.

In 2006, Zhang Pengxiang, a junior student, loved online games. In a casual conversation with friends, he learned that game card sales could make money, plus Taobao's popularity in recent years. He sprouted the idea of opening a network store on Taobao to run game cards.

Zhang Pengxiang's initial attempts were always bitter, and he had been trying to manage game cards and cosmetics.

Thinking about it, he and his girlfriend Feng Shuangmei kept the first foreign trade clothing store by keeping the family's two thousand dollars of living expenses.

At that time, they bought goods from the coastal cities. When they had orders online, they sent them out of Chongqing by express delivery, and their monthly income could sometimes reach 3000 yuan.

After a few months, Zhang Pengxiang found that orders were increasing and customers began to grow exponentially.

But something has been troubling them. Because there is no real store, their stock is limited, and when customers want to see the real thing, it will be very troublesome.

In May of 2008, Zhang Pengxiang began to discuss with her girlfriend about opening a physical store. Because they were all college students, they could not afford to pay excessive pfer fees and rent in the golden lot. They once again concealed the address of the shop on the 13 floor of Wangfujing.

In the eyes of his girlfriend, Zhang Pengxiang is a "Iron Man" who does not need to sleep. The initial business is hard. Zhang Pengxiang and Feng Shuangmei keep watch in the store almost every day. Because ordering goods and ordering orders, they often eat only one meal a day.

Because just after the start, two people did not have more funds to hire helpers, almost all things had to be handled personally, lasted for a few months, two people are two or three o'clock in the morning to leave, second days in the morning often nine points have to rush to the store.

Feng Shuangmei said Zhang Pengxiang was actually a particularly sleepy person, but at that time he looked like a "Iron Man" who did not need sleep. Although he had not enough sleep every day, he was still vigorous and energetic.

It is because of this struggle, they can basically sell goods, and few will be left.

When Zhang Pengxiang graduated, his family found him a job in a bank. The monthly salary was 4000 yuan. In many people's eyes, it was a good way out, but Zhang Pengxiang refused to think about it.

At that time, the total income of his online stores and physical stores was far more than that. His annual income was more than 100 thousand.

Finally, the remarkable achievements made by orders are recognized by both families. Parents also begin to understand the entrepreneurial ideas of the two people and give a lot of support.

Feng Shuangmei said, "although parents did not support before, they did not oppose it completely. They were very pleased to see what we have achieved.

But the parents of the world, how can not bear to see their children suffer, the last time they came to Chongqing to see our busy appearance is still very distressed.

All this did not stop Zhang Pengxiang's determination to go on. In order to expand the scale of operation, Zhang Pengxiang brought his family to Chongqing to help.

Today, his brother is responsible for the photography work in the store. Feng Shuangmei's younger brother has taken on the task of doing business. He and Feng double Mei's work pressure has also reduced a lot. A group of young people here make the clothing management red hot.

Zhang Pengxiang's "my ideal is to create my own brand". In February 2009, he registered his website on the Internet. His goal now is to build a "university student entrepreneurship alliance". His "university student entrepreneurship alliance" will achieve zero risk and zero investment. The goods will be provided entirely by him. The difference between the seller and the owner is profit, and in this process, he will hardly have any interest income.

When I asked him whether he considered "voluntary labor", he said, "I am a college student, and I understand the difficulty of starting a business. So I want to provide a good platform for those who have entrepreneurial dreams. I also hope that this will solve their employment pressure a little bit."

Zhang Pengxiang is a stubborn man. He believes in a word: "character determines destiny."

In his view, it is better to earn more than to earn a stable job.

In the eyes of his girlfriend, Zhang Pengxiang is good tempered and patient, but what she appreciates most is Zhang Pengxiang's ambition. As long as he decides what he is going to do, he will stick to it.

Now, the family is very supportive. I want to do well and wait for the opportunity to expand the store.

I am now in contact with the manufacturers, try to see whether I can make a special fashion dress by my own creativity. My ideal is to have the brand that I created in the market later. "

When he said this, Zhang Pengxiang looked very forward. He smiled and looked out of the window.

Xu Qiyun, editor in chief: