College Students Sell Herbal Tea, And Over Ten Thousand Want To Open The Flagship Store Of Herbal Tea.
Li Xingxian, 23, does not look like the boss at all. He is very ordinary student outfit, short sleeved shirt, jeans and a watch. He is still nervous about talking. He drove from his car in Zhuhai to Guangzhou for a meeting, and talked about his entrepreneurial story.
It has been less than a year since he went out of the school gate. He has developed into a regional agent. He has two herbal tea shops with a monthly net profit of over 10000 yuan. Before that, he was only a junior college student in a two grade college in Guangzhou. Like most of his students, he felt "it's hard to find a suitable job."
Li Xingxian began to want to earn some pocket money.
In the freshman year, 2 cool tea shops in the school were doing a good job. During the third year, two classmates were enrolled in the internship, and all the procedures were completed in a week. Li Xingxian began to sell herbal tea in the dining hall of the Zhuhai campus of Beijing Normal University.
He said he first thought about earning pocket money.
"If you can attract 3% of the students, you can earn about 6000 yuan a month," he said.
Li Xingxian jokes that the risk assessment of the 3% person traffic is entirely based on "feeling".
Before he opened the business, he counted out a cup of herbal tea for 3 yuan. He chose the total number of students in the campus to be around 12000 people. If 3% students came to patronize every day, they could sell three hundred or four hundred cups of herbal tea every day, and the turnover could reach 1000 yuan on the 1 day, and the monthly net profit could exceed 10000 yuan.
In the early days of the opening of the business, Li Xingxian, a business spy, recalled that all the herbal tea sold out on the first day of business. The turnover on the first day was 1200 yuan, almost as expected.
But I didn't expect that the first month was a problem of capital turnover.
Before the opening, 3 partners took 20 thousand yuan in the family. After removing the deposit, joining fee and decoration fee, there were less than 15000 yuan left.
As students spend money on campus to brush campus cards, they end up checking out the cafeteria at the end of the month, and the bank accounts for more than 40 days, resulting in failure to get their income in time. Li Xingxian's herbal tea shop suddenly falls into the danger of breaking up funds.
He also said that at that time there was a local brand tea shop in Zhuhai, and Li Xingxian's competitors had disguised themselves as a student to spy on "business intelligence", and they were able to see through their opponent's "tricks" and fool their opponents.
After the first battle, he accumulated more than 30000 yuan in his hands.
Li Xingxian touched some of the ways. "The stability of the college student market, many students feel very easy to get angry when they eat in the dining hall. Even students from other provinces can accept the taste of herbal tea," so he decided to specialize in the university market and open another cool tea shop.
Li Xingxian wanted to open the flagship store of the cool tea, because there was no regional agent in Zhuhai, and became an agent to open another shop for free. Li Xingxian applied to the head office to become the general agent in Zhuhai area. The brand tea market in Zhuhai was all under his banner. He was responsible for joining, supplying and managing the whole Zhuhai area.
Li Xingxian said that the market of Zhuhai herbal tea has basically been mastered.
"Zhuhai can have a 20~30 herbal tea shop," Li Xingxian claims to have confidence in this figure.
He said that the next step is to set up several stores, preferably in the most prosperous area of Zhuhai, to open a flagship store for cool tea, and parents are very supportive of him.
Most of the students who graduated with him haven't found the right job yet, mostly working in different places to earn a living.
Good news 500 cool tea shop provides 2000 posts. Recently, the Guangdong provincial Party committee announced the first batch of 961 Youth League Youth Employment and entrepreneurship training bases, providing 21960 trainee posts.
It is learned that the first batch of "Deng Lao tea" under the New South group of Guangdong participating in the plan has reached an agreement with the Guangdong provincial Party committee, and plans to set up herbal tea shops inside and outside the campus.
After finishing the decoration, the shops will be pferred to the university graduates for contract management.
It is reported that the "cold tea" business model will be fully opened to 74 universities in Guangzhou, and plans to open 500 stores this year. According to each shop as an entrepreneurial project, the partners are 3~4 people, and it is expected to provide nearly 2000 jobs.
Xu Qiyun, editor in chief:
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