Store Image Design

In terms of store image design, it is not necessary to rigidly move the previous set of standards, but rather to investigate the shops themselves and their surroundings.

Take a look at the direction of the passenger flow, sunshine conditions, obstacles, the color and style of the surrounding shops, and then according to these specific elements, according to the standards.

Design.

The decoration did not examine the actual location of the shop, let alone look at its competitors.

Product display is also a very deep knowledge. 40% of the sales quality is in display.

The advantage is to give consumers impulse to buy.

Different display can attract consumers and produce good sales.

Customer group classification, to distinguish different styles of different promotional methods.

You can use a strong background music with contrasting colors and gorgeous lights.

They are interwoven, shelves should be placed at random and have a sense of entirety.

White, purplish red + white, camel + white, white, black + white are good choices. Store lines must be streamlined, slender, light and soft.

Look at the mirror. Women naturally love to look in the mirror. When you have many mirrors here, even if you don't look at your clothes, they will attract them.

Men's wear is mainly made of rough lines and deep colors, mostly made of walnut and other materials.

1, the color of the store should be unified, and the color of clothing and decoration should be harmoniously integrated so that people can see the main color of the store at a glance.

Tune, but the unity here is not to make the dress and decoration color identical, that will make the store look dull and monotonous, it should be partial.

Contrast and obey the whole.

The display effects of lighting and lighting are completely different. Especially for these single display by models, we must use spotlights.

Foil.

Warm feeling (winter clothes).

Many shops do not have fitting rooms or fitting rooms are very crude, which will affect the final purchase of customers.

The walking space can be divided into main channels and sub channels, and the image background board is on the main entrance or the main channel.

1, the same collocation.

The style and the length should be put together so as not to make people feel like a warehouse.

Warm colors, such as setting up red clothes with green clothes, setting up yellow clothes with blue clothes and placing them on a pole.

Let cool colors and warm colors each account for 50%, preferably the ratio of 3:7 is relatively appropriate, we should pay attention to cold and warm color interpenetration.

Use live area.

In the living area, put another style in the dead zone, so that sales can be greatly improved.

People think that models are easier to display, and they put many models in their shops, but they will have the opposite effect and make people feel.

This brand has some "water", and the so-called "dilute things are expensive". The best model is best worn on models.

Reasonable use of live models.

A good way to reduce inventory.

In the one or two, three and fourth seasons, they are usually full time wives, so that they can put some fashionable, expensive and unique clothes.

In the living area and on the model.