Red Textile Wants To Build Underwear Brand

Qingdao red textile garments Co., Ltd. is a young and dynamic company, located in the beautiful coastal city - Jimo, Qingdao, with beautiful environment and pleasant climate.

Red spinning company was founded in 1999, covers an area of 40 thousand square meters, is a research and development, production, sales in one of the modern enterprise.

The company has more than 760 imported sets of equipment, including Japan, Taiwan and Korea, with R & D centers, weaving factories, printing and dyeing factories, embroidery factories and garment factories.

Red spinning company has more than 1200 employees, with a total assets of 60 million yuan, with an annual output of 8 million sets of knitted apparel production capacity.

In the past two years, Qingdao red Textile Garment Co., Ltd. has developed rapidly, and has gradually attracted the attention of the industry and consumers.

In November 1, 2005, the red spinning was used to win the long-term production orders of the 2008 Olympic clothing and became the first producer of Olympic Fuwa.

With the Olympic Games, red spinning has grown rapidly and is gaining popularity.

Jimo is a famous knitting city in China. It is the largest wholesale base of knitting garments in Jiangbei.

Many enterprises and individuals have come to Hong textile, hoping to cooperate with red spinning and expand the domestic market.

Red spinning company also set domestic sales as a long-term plan for the development of red spinning.

In the domestic market, the company has appointed several commissioners to inspect and analyze all parts of the country, and has accumulated a large amount of funds for domestic sales. At the same time, a number of domestic elite have been recruited.

In 2006, the red spinning company registered "red spinning" trademark to enter the domestic underwear sales market, and gained a lot of achievements by the small knife trial. It was rated as "Qingdao consumers' satisfied products" and "the ten potential brands of Shandong garment industry".

While winning the market, the company cooperated with the Textile Institute of Qiingdao University to strengthen R & D and training talents, laying a solid foundation for soaring domestic sales.

In 2008, the board of directors of the red spinning company made a major strategic decision: positioning the red textile products as a brand in circulation, providing consumers with high quality and low price products, and putting forward the idea of "red spinning China, the United States and the world".

This decision is made by the red spinning company through its long-term market analysis and practice, combined with its own advantages.

Through two years of market operation, Hong textile company recognizes that although the domestic underwear market is competitive and diversified, most of them have deviated from the essence of underwear.

From the perspective of international underwear sales trend, plain underwear is a daily consumer goods for most consumers, mainly cotton, because cotton fabrics are environmentally friendly, natural, inexpensive, renewable and degradable.

I believe that with the improvement of living standards, consumers' sense of consumption will gradually become rational and return to nature. The sale of ordinary underwear will also be dominated by pure cotton.

Red spinning is willing to be the leading navigator.

Nowadays, there are two kinds of underwear consumption in the market: consumers are attracted by advertisements, the prices of products are very high, or the price is low, and the quality is not guaranteed.

Why can the red spinning company achieve high quality and low price?

According to Zheng Bo, chairman of the company, red spinning has the following advantages: first, the red spinning and the national cotton base, signed a cotton supply agreement, to ensure the quality of cotton supply and price stability.

From the source, we minimize the cost.

Two is the red spinning has a strong production capacity, Hong textile products are produced in our company.

From weaving, dyeing to garment making, red spinning is strictly related to quality. On this basis, scientific management is made to raise labour productivity and minimize production cost.

Three is the sales side, the red spinning in the whole country set up northeast, northwest, Southern China, North China, Shandong five marketing centers, the goods directly from the center to the vast number of distributors, in order to speed up the circulation speed, reduce the circulation link, and maximize the savings in circulation costs.

"Strong production capacity, quality advantages, coupled with advanced marketing strategy, red spinning is passionate, passionate fighting to create a service to the national underwear brand struggle.

"Zheng Bo said.