About Underwear Brand, Something We Have To Say.

In the industry, a market survey was conducted to remove the trademarks of some underwear, so that consumers could identify which brand was based on the style of their products and the overall temperament of the model, and only Ttiumph would win.

Why?

Ttiumph has a unified brand positioning and identification system, which can not be imitated by these brands.

The boss of some underwear enterprises is getting more and more confused about the development of the industry and brand.

On the one hand, the industry has a bright future. On the other hand, the industry has developed to a crossroads, and is in the critical period of product competition and brand competition. We all realize that the underwear industry has entered the era of brand competition. But how to make the brand truly, many business owners have no idea.

It is no wonder that the development of China's underwear industry is not long. It will take some time to change the concept of consumer consumption, aesthetic taste and consumption habits. On the other hand, most of the underwear enterprises in China have just developed. Apart from referring to some brand operation experience of the imported brands, the channel access and the follow up of the brand are also needed.

All these subjective and objective factors have led to the fact that there are not many brands in the underwear industry today.

The brand is incomplete, the competition is backward, and the industry needs to shuffle into a true portrayal of the underwear industry. This is mainly manifested in the following aspects:

The industry is in the stage of product competition.

Many enterprises are caught in such a strange circle. They always feel that the industry is becoming more and more competitive, and the channels are becoming more and more difficult.

It is hard to launch a new style and quickly be cloned by the competitive brand. As a result, the cost of R & D has not been recovered yet. It has already been filled with similar products. Although it is well known that the industry has great room for improvement, it can never find a breakthrough in the market and can not find a way to keep itself competitive for a long time.

In fact, all these problems perplexing the enterprises are, in the final analysis, caused by product competition in the industry, and have not yet reached the level of brand competition.

Very simple, products can be copied at will, but brand spirit and brand culture can not be imitated.

This is why Ttiumph, one of the leading brands of the industry, can maintain its competitive advantage for a long time and be able to stabilize sales for a long time. In fact, it is very simple: Ttiumph is making brand, while most other enterprises are making products.

Some brands are empty.

There is such an interesting phenomenon in the underwear industry that most brands feel empty in content.

When a brand comes out, it does not know what the brand positioning is, what functions and interests it provides to consumers, what kinds of non satisfying needs to satisfy consumers, what potential psychological feelings consumers have in brand consumption, and the accumulation of brand assets does not seem to attract the attention of many brands.

The reality is that many brands are pursuing a popular brand line, such as internationalization, warmth, romance and so on. In fact, this is a misunderstanding. These elements are actually popular. They are the common characteristics of all brands, and can not become a unique differentiation advantage of a brand. In fact, they are caught in a homogeneity mistake, so that thousands of cards are not surprising.

What is even more incomprehensible is that many underwear brands, apart from trademarks, do not have any brand positioning, such as consumer segmentation, recognition system and so on, so many products are of good quality, but they can not sell or sell well.

Brand personalization is not enough

Although some brands are aware of the importance of brand equity and have consciously carried out brand building work, a common feature is that the degree of individuation of the brand is not enough, and the characteristics of consumers' private psychological needs can not be effectively balanced, thus losing the unique differentiation advantage of the brand.

In the underwear industry, it is good to be able to make personalized brand like this, but there are also problems of lack of personality and ambiguity in positioning.

Although sales and popularity have increased rapidly, and consciously made some personalized work of the brand, but in terms of vitality, personality and other aspects of performance is still not systematic and professional, especially in the effective division of consumers and brand unique proposition, is still relatively vague.

//cn.jxmmt