Win The Respect With Practical Marketing

For 30 years, this is a wonderful process of chemical change.

Liu Yongju, the first marketing consultant of China's real marketing, is the chief marketing consultant of Beijing Fang Yun run marketing planning Co., Ltd., which has gone through the whole process of China's planned economy to market economy pformation. Most of the early people did not know when they were marketing, then they succeeded in planning to help Haier, Mei, Kangshifu and other enterprises to become a leading industry in the future. In the last 20 years, the enterprises that successfully helped have a long list. In the nearly 25 years of marketing planning career, a total of 25 practical marketing books were published.

Liu Yongju is very famous in the marketing planning circle, not only because he did this job as the earliest one, but also because he wrote a book and influenced a large number of marketers. Many theories have become some practical methods that everyone has been using for a long time. At present, the concept of "actual marketing" is familiar to everyone, but it seems to have some foresight and height in the market environment more than 10 years ago.

In the industry of marketing planning, where fame and business can be brought, Liu Yongju rarely spreads the sermon everywhere. According to Liu Yongju's statement, he is often busy running around the market and has no time to attend various forums. Now he doesn't need to be famous anymore. He has been famous for his many successful cases and his attention for so many years.

In the time of reporters' interview with Liu Yongju, words and expressions often reveal a confidence, but he confessed: "I am afraid of making mistakes.

I never thought I was better than others, but I am confident that what I do is not just an advertisement problem, but a helping enterprise and a great responsibility. "

Liu Yongju said, "I believe in fate and cooperation with enterprises.

So many companies look for you, you can count very few, so I believe in fate.

You can cooperate if you are destined. You can't cooperate without a chance. "

Now every business from the most out of the market positioning and strategy are Liu Yongju's own checks, he said, if the front positioning is wrong, then all are wrong, wrong everything is impossible.

In the past few years, Liu Yongju has been doing a very limited number of business to do, he said, he did not have much energy to do, since the effect will be guaranteed, otherwise it will smash his own sign.

On Liu Yongju's personal website, there is a saying: "I grew up with an inexplicable vanity, and doubled my efforts to make myself and others feel relieved.

This is me. "

It seems to be a contradiction and unity of individual real character and style of work. Perhaps a person who is good at fighting face can really inspire his potential and do well.

It seems that this style and method are suitable for marketers' identity and there is no way to deal with them.

On the contrary, Liu Yongju did not like to talk about actual cases. Even when facing reporters repeatedly wanted to talk about case analysis, he was not willing to talk much, but said: "the case itself is not representative, and the marketing methods and circumstances of each case are different, and the middle is too complicated to say."

I do not comment on an enterprise alone, but there are problems in marketing.

This shows how satisfied he is about his years of experience and confidence and reality. "I have come through the market for many years, and I have experience and theory."

Liu Yongju looked at the reporter's mind, then added.

These schoolbags have taken all aspects of design and marketing, but because Liu Yongju is very familiar with all aspects of marketing, the reporters can not ask and grasp the key points of classical ideas and theories.

In the process of interview with Liu Yongju, Liu Yongju's views are always breaking out. For example, even if marketing has not been done, it can not be called an expert. Some people call brands every day, and the concept of brand has not been combed out. What is the brand?

No one knows how to come out, how to accumulate, no one knows how many people, and the brand is not complicated, he is the result of marketing.

It's not complicated at all. It's just complicated.

But what is brand, or how to form a brand?

What is the relationship between brand and marketing?

It is the value added to the product, others are brand symbols or disguised, or packaging, for example, its name is brand symbol, behavior and visual expression? Script src=>