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Han Strategy: Cultural Implantable Marketing Is A Magic Weapon To Win The Market.

2008/4/20 15:00:00 24

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South Korea's cultural implantable marketing mode will become a reference model for Chinese clothing brand to promote culture.

"Dae Jang Geum" has swept the Chinese society, and has started the upsurge of Korean restaurant culture, and has also created a hurricane of Korean culture.

South Korea's electronics, clothing and other fashion products and brands are also taking advantage of this cultural hurricane and wantonly attack overseas.

In recent years, South Korea has established a production base in the form of joint venture by seeking partners in China, making use of its high level of clothing design ability to seek development in the Chinese market and becoming the first major camps for foreign apparel industry to enter China.

At the same time, China's vast market has provided good conditions for the further development of Korean clothing industry. Quite a number of Korean garment enterprises plan to further develop the Chinese market and open up the second domestic demand market for their country.

It is amazing that in a few years, Korean clothing brands have won huge market space in China.

In addition to the importance that Koreans attach to brand development, they are unique in their brand operation.

Among them, the cultural implantable marketing strategy has become a winning weapon for Korean clothing brands to win the Chinese and overseas markets.

Can all of this be helpful to Chinese enterprises?

Talking from Korean wave

Korean dramas, korean books, Korean clothing and Korean electrical appliances are all part of Korean culture.

Compared with China's territory and population, Korea is a small country.

What magic power does the Korean wave have to be popular in the vast Chinese territory?

In fact, the core of Korean culture is simple: copy, learn, change and create.

These four words, but Koreans play them very well.

Professor Gu Xiaoming, a professor at Fudan University, concluded that the key to the Korean trend is the importance and maintenance of the Korean culture.

After World War II, South Korea, on the basis of achieving industrial economic take-off, closely followed the new trend of world industrial development, put the development of cultural and creative industries on the agenda in a timely manner, continued to increase investment and support efforts, and achieved results, which played an important role in promoting national economic development and enhancing soft power.

The Republic of Korea embodies the will of the country in legislation and regulations, defines the direction of industrial development, standardizing the operation order, condenses the national strength and the people's strength, and ensures the efficient and orderly development of the Korean cultural industry.

After the outbreak of the Asian financial crisis, the budget of cultural undertakings increased year after year when the financial situation of the country was tight.

Because the Korean government realized earlier and the development cost was relatively low, Korean defense culture, a defensive industry, soon developed into an offensive industry.

Within 10 years, the scale of Korean culture and entertainment industry has expanded 5 times, and the Korean culture has been spreading.

These government actions seem to have little bearing on the overseas expansion of the garment industry, but with strong government support, huge development funds and a relatively stable cultural system, when the mature Korean culture meets a suitable soil for carrying it, it can take root.

In recent years, the ingenious application of implantable marketing has made Korean culture's "aggressive" behavior extraordinarily active.

This cultural wave has landed in China under the driving force of economic interests.

Implantable fashion

"The essence of business activities is to show".

The great progress of China's economy has broadened the horizon of businessmen. The full competition of the market has stimulated the marketing potential of various businesses, so various advertisements have appeared in people's sight.

When people are tired of the pale traditional advertising, placement advertising, as a "dessert" between culture and commerce, is presented to the audience.

Product Placement Marketing, also known as Product Placement, refers to the integration of products or brands and their representative visual symbols or even service contents into various cultural entertainment products such as movies, TV shows or TV programs. Through the reproduction of scenes, the audience can imperceptibly leave the impression of products and brands, and then achieve the purpose of marketing products.

Implant marketing is equivalent to covert advertising or soft advertising.

It is attached to the cultural industry, not only for film and television, but also for various media, newspapers, magazines, online games, cell phone messages and even novels.

Its appearance first accords with the interests of both the media and consumers.

While appreciating their favorite programs, viewers do not need to waste time alone to watch advertisements, so they can recognize a brand or product.

Secondly, if product placement or implantable marketing is done well, it will play the role of moistening things.

Product placement is cut into the life of ordinary people through the most vivid and vivid way.

It can trigger a fashion trend and even change people's consumption ideas.

Small to an ornament, a pair of glasses, a watch, as long as it appears in an audience favorite movie, it will give people a hint of aftertaste, and this effect will often exceed the movie itself, in fact, has become the most powerful advertising product.

Third, implantable marketing is the best form of advertising after subversion and rejection of advertising after the flood of media advertising.

With the diminishing marginal benefit of advertising, the efficiency and efficiency of implantable marketing will surpass that of hard advertisements.

Product placement is well done. It can be enjoyed and enjoyed for a long time.