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Skillful Use Of People And Stall Can Also Boost Sales.

2008/4/20 15:05:00 20

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In the hottest days of the Internet, some people summed up the present economic pattern as "eyeball economy".

That is to say, as long as someone pays attention, it can bring benefits.

In sales, it can also make use of the crowd's "eye" to improve sales.

In my daily activities, I noticed a rather strange way of selling people flow sales.

This mode is very simple, that is, to sell goods at the biggest place where people flow.

The author finds that this model has a good effect on many products.

1. The stall is placed in the store outlet.

I live near the community, there is a hypermarket, saying it is "store", in fact, the scale is not large, the neighborhood population is not too much, business is flat, not warm.

In Shanghai, the number of such stores is over 50.

There is nothing special about it.

What is strange is that there are always a lot of "stalls" at the door of the store. They say they are stalls, because they are all outside the store, without a storefront, or a trolley.

There are many products, including peanuts and melon seeds. There are also selling meat string and zongzi. There are also several health foods that are camping at the gate.

In principle, such products belong to stalls.

But to my surprise, the business is pretty good.

The sale of melon seeds and peanuts in the doorway can be estimated at 400 yuan a day, and the sales volume of meat string is high.

It's amazing how small businesses can do that.

As for the health products stalls, the purpose may be to attract customers from supermarkets to attract consumers again, which can serve as a reminder.

Don't think this is a small brand. What I see is standing alone and detoxification and beauty.

Two. Subway accessories.

A friend of mine had a stall at the subway entrance.

Monopoly of silver jewelry, handicrafts and other personalized gifts.

Two tables, three or four people, put an easy pull on the side, the picture is rough, the packing is very general.

As long as consumers ask and are satisfied with a product, they can place orders on the spot.

When you leave, you will also be accompanied by a product catalog.

It is this small booth that only takes three months to make friends and gifts companies that are limited to difficulties rise and recover.

In the first half of the year, every month's turnover doubled and doubled.

There is also a little interlude, a friend originally designed a beautiful counter, the result is not as good as putting two tables.

Three. Subway Backpackers store

People's Square subway passageway always pedestrians get into the tide.

I once went shopping with a colleague.

Colleagues took the author to find a small shop.

I have never heard of this shop brand. It seems to me that this place is very decorated. Its backpacks, hats and so on have characteristics in addition to design. As for materials and styles, they are not very good.

But this shop is half an hour in the shop, where people come and go, and are constantly buying by customers, mostly young girls.

Later, I was asked to find out that the store had opened a chain, which was built in the subway of the people's Square.

The author observes that these products which can be sold by people's traffic are all low and medium priced products, but their quality and style are not bad, and their varieties are abundant. Although there are no brands, they are not necessities (snacks, gifts, fashion accessories, etc.), but the giant traffic is very large, and they can also use low cost (no need for advertising fees), and use word of mouth effect to make sales increase rapidly.

Although these are small businesses, they are similar to the "eyeball economy" of technology elites.