Network Marketing Function Of Enterprise Website

While everyone is shouting to build a network marketing enterprise website, the new competitiveness has found that none of these websites that have network marketing functions contain less network marketing functions.

In the "network marketing foundation and practice", Feng Yingjian, the new competitive power, puts forward that the network marketing function of an enterprise has eight main parts: brand image display, product / service display, information release, customer service, online investigation, resource cooperation and online sales.

Here we briefly introduce the network marketing function of the enterprise website:

1. brand image.

The image of the enterprise website represents the online brand image of the enterprise. Therefore, the specialization of website construction directly affects the brand image of the enterprise.

2. product / service display.

The value of network marketing of enterprise websites lies in flexibly displaying products and services to users. Therefore, the focus of enterprise website construction is product columns.

3. information release.

Releasing valuable information to users is the main task of network marketing of enterprise websites, so enterprises should pass on new products listing and promotional activities in time.

4. customer service.

Through the online service function of the enterprise website, it provides convenience for the customers and improves user satisfaction.

5. customer relationship.

The consultancy function of enterprise website is manifested in the way of network community, company blog, prize investigation, etc.

6. online survey.

Market research is an essential part of the enterprise's network marketing function. The website provides convenient and inexpensive online survey channels.

7. resource cooperation.

Resource cooperation is a unique means of network marketing. Is it just a network marketing function that advocates enterprises to integrate upstream and downstream resources to cooperate?

8. online sales.

One of the purposes of establishing enterprise websites and developing network marketing activities is to increase sales. An enterprise website with perfect network marketing function should have the function of electronic commerce.

The enterprise website with network marketing function will surely bring benefits to the enterprise, but the question is how to bring the function of the marketing enterprise website into full play.

Yes, business websites with potential customers must be valuable websites.

If you find that there are few visitors to your company website, you may wish to make a comprehensive diagnosis of the website with new competitiveness.