Investment In High-End Clothing Custom Shop Program

In the future, there will be a broad market for customization in garment industry. The market segmentation is clearer and has higher investment potential.

Venture project: advanced clothing custom shop

Target group: high-end business people.

Foreigners in China, entertainment circles, etc.

Project evaluation: personalized customization will have broad market, clear market segmentation, high investment potential and good return expectations.

Liu Xuan, a girl with the same name as gymnastics champion, was a senior white-collar worker in Citibank at the time of last year. Today she is the boss of a high-end clothing custom shop.

Her heart is not only a shop, but also an ideal pursued by beauty. In her words, "this is a beautiful career."

In fact, there are many people like Liu Xuan.

Setting up an ordinary sales oriented clothing store with a low threshold and fierce competition is clearly outdated.

In the traditional clothing market, there is a huge market space for custom shops.

Located at the spire of the garment industry in Pyramid, the advanced custom shop has become a new investment direction.

The expert analysis of venture capital believes that there should be a more brilliant strategy in the market orientation, product positioning and business management for such a personalized entrepreneurial project, which integrates design, operation and service.

Pre entrepreneurial investigation

First choice of international fashion capital

The first major feature of custom clothes is personalized.

Therefore, keeping up with the latest trend of fashion has become the first and foremost key to setting up a custom shop.

According to Liu Xuan, before setting up a custom shop, he has a deeper understanding of the connotation of clothing through two ways.

First of all, a relative is a fashion designer. Liu Xuan often goes to his relatives' studio to see if he has any clothes he likes.

Although it is not always possible to find the right clothes, she can always get very useful suggestions in her relatives' studio.

Second, last August's trip to Paris gave Liu Xuan a lot of benefit.

Liu Xuan used his annual leave to visit Paris.

During the 5 day holiday, Liu Xuan visited the clothing store in Paris. The clothes store in Paris felt so great for her that you could find everything you wanted, and there was an incomparable shopping environment between China and Hongkong.

Although she paid 50 thousand yuan for the credit card in Paris for several days, the beauty and satisfaction of Paris clothing store shocked her deeply.

The trip to Paris should be regarded as an inspection before starting a business, which gave her a deeper understanding of clothing.

In fact, apart from France, Italy, Finland, Austria and other countries are relatively ideal places to visit.

And it is best to bring designers to avoid any possible inspiration.

During the inspection period, we should focus on selecting some well-known and leading brands of international fashion trends.

In addition, it is also an important means to read more fashion magazines at ordinary times.

Heaven, earth, man, and works

Location + location + Designer

To do any business, we must pay attention to weather, geography, people and clothing.

The so-called "time" is the market positioning of clothing custom shop.

At present, fashionable and fashionable women are very demanding on clothes. Pursuing individuation has become a trend. At present, most of the clothes in the shopping mall can not meet these women's needs or there is still a gap between them.

In addition, although there are some clothing custom stores in Beijing market, most of them are still at a relatively low level of service and competition level, with relatively narrow customer channels.

Therefore, compared to the huge customer groups, there is still huge room for survival in a clothing and custom shop with a higher grade and higher service level.

From the price point of view, the price of customized clothing is still at a low level compared with some famous brand clothes in the market.

The so-called "geographical advantage" refers to the location of clothing custom shop is very important.

Because a good location is very important for the establishment and maintenance of the customer base, and the cost factor must be taken into consideration.

The location of advanced clothing custom shops is suitable for high-end business crowd gathering areas, foreigners' living areas and fashionable crowd's frequent care.

For example, Wangfujing business circle, CBD business circle, Financial Street business circle, Zhongguancun area and so on are all ideal.

Liu Xuan's shop site chose the Fortune Center building near the East Third Ring Road.

It still belongs to the CBD business circle. The main office in this building is PWC and other foreign enterprises, which is more consistent with the customer orientation of the clothing custom shop, and the rental price is cheaper than China World Trade Center.

It seems more important than "Heaven time", "geography" and "harmony".

"People and" is the designer and his design team.

Take Liu Xuan as an example, she did not choose to do it alone. Instead, she chose to establish a partnership with her relatives as a fashion designer.

Because her relatives have more than 10 years of design experience and have little reputation in the industry, the most important point is a loyal group of customers.

business strategy

Products and services go hand in hand.

Only unexpected, can not be done.

In the increasingly competitive market economy, whoever first thinks of the idea that best fits customer needs and puts it into practice is destined to be the winner.

For advanced clothing stores, product and service are two best practices.

Take Liu Xuan as an example, although it has only been half a year's practice, Liu Xuan has developed a set of business ideas.

First of all, in terms of business, we have gradually established a customized service for design and sale.

She not only has 3 excellent fashion designers, 3 excellent version workers, she also set up her own small factory, a total of more than 20 workers specializes in making costumes.

Such a huge design team provides a strong guarantee for product quality.

Of course, the general custom shop does not necessarily establish a factory in person, and it is a good strategy to delegate production.

In product design, the role of the designer can be said to occupy the core position of the technology, because designers have a good sense of clothing and fabrics, will provide customers with detailed suggestions, and can be timely modified according to customer needs.

These excellent