Jinshan Is Displayed: Let The Product Look A Bit Messy.

Home textile sales increase 108 technology three

In the mainstream mode of home textile industry, many small and medium-sized home textile brands have obviously accelerated the investment promotion of brand stores. However, most of these small and medium-sized home textile brands come from small and medium sized dealers who have been pformed from other industries. Most of these small and medium-sized distributors do not have much ideal. They just follow up the domestic textile industry to earn some money. They are not only limited in strength, but also have strong brand marketing capabilities and are highly dependent on brands. If they can not earn money in a short time, they will complain about their needs and ask for more demands from brands. Once they can not meet them, they will clamour to quit, and how to quickly increase sales volume of these stores. With the large-scale expansion of home textile brand stores such as Roley home textiles, fuanna and Meng Jie, monopoly mode has become a monopoly.

And most of these small and medium brand home textile brands are crossing the river with their own stones. The marketing system is not perfect, and the quantity and quality of marketing personnel can not keep up with each other, which forms a pair of irreconcilable contradictions.

To this end, with the help of the three party professional bodies and experts of the brain, to boost the confidence of dealers and increase sales of exclusive stores, it has become a shortcut for many small and medium-sized home textile brands.

In order to help these small and medium-sized home textile brands develop steadily, and strengthen the original dealers, and continue to embark on the track of healthy development, I combine the actual combat and successful experience of many industries in the past more than 10 years, and summarize 108 skills to effectively enhance the sales volume of home textiles, try to be stupid, see and understand, understand and use, and use it will bring instant results.

Make the product look a bit messy.

Many home textile enterprises have begun to attach importance to the image of the store, and have gone through the overall design that seems to be in place. Is that so?

Bright, it seems that they look good, is the best, in fact, the final evaluation criteria are only two, one is the difference, to be able to jump out from peers, the other is the most important thing is whether to sell, and many of the bosses have forgotten that the standard of this evaluation is also very simple, that is to see whether the design of the terminal has taken into account the issue of functional zoning, whether it has taken into account the control of the walking route of consumers, and most importantly, whether the key point of profit has been set. After all, in addition to a large flagship store, mainly to enhance brand image and position, the main purpose of general shop is to maximize profits, rather than looking good and not profitable. In fact, there is an idea that needs to be clarified. That is the question of the standard of judgement. When I communicate with many bosses about terminal image design, many people's request is to enable them to see one.

The brand originated from Shanghai's eight hundred friends. It sets the profit point in this way: in fact, its store store is only used for brand display, the purpose is to enhance the gold content of the brand, and the products in the shop do not make money at all, only to subsidize some cost. For this reason, the products in the store are priced high; its profit point is on the promotion of the float car, and the promotional items on the float are more than half of the price in the store. These goods are bought from the seven Pu wholesale clothing market. Generally, a $30 get here can easily sell a high price of 90 yuan, and the price here is the super value price. Then, will it affect the brand? From the perspective of profit maximization, the home textile monopoly shop should first design profit points, and still take Tian en women's clothing as an example.

Because people who come to the eight hundred companion shopping usually do not go shopping in the seven Pu wholesale clothing market, they have a choice of shopping location and environment, and they want to match their status and status. In their inherent sense, the wholesale clothing market is where people who can not afford good clothes will go, like birds of a feather flock together.

Coincidentally, YOUNGOR, which owns two stores in Nanjing Road, Shanghai, although it mainly uses the super flagship store to show its brand strength, but a huge loss of 100 million yuan per year is not a small number for enterprises. It also makes up for some losses on promotional items on floats, otherwise the number of losses is even more alarming.

So why do the products on the float sell well?

In addition to the price benefits, there is a law of broken window theory, because the things on the float are randomly placed there, which means that you can flip freely here; if you are neat, people will rarely touch with their hands, and generally do not make decisions easily before consumers touch.

When we go to the supermarket for ten minutes, we can see that when consumers choose to buy, they must have a look at it, touch it, compare it with the same type around them, and finally give themselves a reason to buy.

If the product is uniform and enshrined like God, it will give consumers an illusion that no one will buy your product, or why a lot of them?

People live in the society, and there is a kind of inherent psychology of conformity. This is also the root of the Matthew effect. The more popular products sell, the more unsalable products are.

These people are not the target customers that Taobao wants at all. It is like a man to accompany a woman to go shopping, but for women, it is the best pastime. Similarly, the Taobao network is to satisfy the impulse of many small women shopping. Consumers are not buying cheap, but making a cheap feeling. In the process of market research, I heard a girl with my own ears, if I went shopping to find a bright dress, and my friend's valuation would be far higher than the actual purchase price, it would be very happy, and there would be a sense of accomplishment. Under the guidance of order rules, some seemingly messy shops are usually the fastest sellers. Just like Taobao, many adults think that shopping at that place is expensive and not worth the time.