Do Three Things Successfully As A Successful Marketing Manager.
If you are a senior manager in a company that is fully responsible for management, then the key is to do three things well: strategy, employment and daily management. If you are very leisurely, but you can effectively control every link, and you will be successful when your performance is up to the top, otherwise, if you start early, get busy, and carry on a fire extinguisher all day, like a savior, this is exactly your failure.
I. strategy
Market competition is becoming more and more intense. This is an indisputable fact. Even if you only engage in domestic sales, even if you only make a provincial market, many of the competitors you face are international competitors. The international competition is not as remote as before, but pushed into your doorstep. Therefore, in the face of competition, modern managers must first change their ideas and pay enough attention to every competitor, decide and move. Sun Tzu said, "first win and then fight," strategy is very important.
People's left brain is rational, rigorous, good at logical reasoning, playing cards according to cards, people's right brain sensibility, innovation, good at inspiring inspiration, not playing cards according to cards. A manager must be a good brain player. On the one hand, he must concentrate on superior forces and attack on the other hand; on the other hand, he must be able to win by surprise and flank. On the one hand, he must be good at strict management and execution; on the other hand, he must be good at emotional leadership and motivation. Sun Tzu said, "every fighter is the right brain, the Clipsal is the product of the left brain, and the" Qi "is the right brain.
The strategies that managers need to think about are strategies at the corporate marketing system and strategies for developing regional markets. When formulating regional market development strategy, we should be good at giving play to the role of regional market leaders. Under many circumstances, marketing managers will fall into a misunderstanding, that is, inadvertently affecting their subordinates with their own ideas, so that their subordinates can lose their enthusiasm. Guiding subordinates is a leader's responsibility, but too much guidance may stifle subordinates' subjective initiative. Therefore, when considering the promotion strategy of regional market, marketing managers should change "always making their own strategies" to "always push subordinates out of strategy".
Two, employing
Human factor is the decisive factor of marketing success or failure. The same team, if the leader is a good wolf, then the team will be the wolves team, invincible; on the contrary, if the leader is a bad sheep, then the team will be vulnerable.
To use good people, we must do the following:
1) recognize people: marketing managers should be able to apply relevant personnel identification tools, analyze their employees' characteristics, identify their strengths and weaknesses, and guide and influence them. Understanding people needs insight and needs careful observation. It needs listening and listening. It needs more time and experience. Knowing people is a difficult job. I once recruited a regional manager who had a steady face and a steady conversation. He always used to cooperate with me in public. Therefore, I attached great importance to him and gave him the heavy responsibility. However, in the days that followed, I gradually discovered that he was in front of the leader, behind a set of rules and regulations that he had always failed to comply with and even cost him a lot. It is difficult to understand people, but it is difficult for some people to disguise themselves well. The key to leaders is to keep a clear head at all times and not be deceived by appearances.
2) choose the right person: choose the right person at the right place. Some people are suitable for "bombing bunker", suitable for opening up territory in the blank market; some people are only suitable for "bird cage economy", which is suitable for the work of "adjustment, consolidation, enrichment and improvement". If you deploy the staff, you will get twice the result with half the effort. At the same time, "trees move to death, people move to live", in order to avoid a person staying in a place for a long time to produce inertia, should be timely mobilization.
3) motivating people: the focus of employment is to motivate employees and motivate employees to drive from inside to outside. There are many ways to encourage. To do well, we must pay attention to several points: first, the timeliness of encouragement is very important. Two, no matter whether praise or criticism can not be overdone or too far behind, one of the characteristics of modern management is that employees can not only excessively criticize too much, but can not praise too much.
4) training people: there is a popular saying in the workplace: "the quality of subordinates is not your responsibility, but the quality of subordinates is not improved, but it is your responsibility." Training subordinates is the basic responsibility of managers, as well as managers' moral integrity. It is also an effective means for managers to lighten their workload. At the same time, the manager must make effective planning for the human resources of his team, and do a good job in the storage of talents.
Three, daily management
Daily management is a very broad concept. It is a work of testing real work. There are four basic links in daily management: plan, mark up, walk around and check.
Some people are planning high hands, which is a good thing, but if you plan to do so beautiful but not in place, or lack of assessment, then a good plan is also free.
Some people are good at marking people. If so, I would like to congratulate you, because although you will make your men feel very annoyed, people often perform their duties in relative positions.
走動檢查是個(gè)發(fā)現(xiàn)問題、分析問題與解決問題的過程，走動管理最忌諱走過場，如果你不幸是個(gè)喜歡走過場的領(lǐng)導(dǎo)，那么可能你將不會有好的下場了。 <
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