Internet Marketing: A Magic Weapon For Smes To Survive The Winter

In this year's global economic slowdown, how can SMEs survive and develop?

In particular, Shenzhen, which accounts for 99% of the total number of SMEs, has become the focus of attention.

At the second APEC industrial and commercial Advisory Council Asia Pacific SME summit recently held, a number of people from the business community and academia have made suggestions on the future development of SMEs.

Export SMEs take the lead

External demand is weak, RMB appreciation, raw material prices are rising, labor costs are rising, and money is tightening.

SMEs have experienced changes in the external environment sooner, faster and deeper.

According to statistics, at present, there are 28.3 SMEs in Shenzhen. When the current stock market is sluggish and the RMB exchange rate has been rising again and again, SMEs have been the first to be hit.

"Orders from abroad this year are lower than in previous years, prices of raw materials are rising and costs are still high." the head of Shenzhen Das Shi Heng Industrial Co., Ltd., who is engaged in garment accessories business, told reporters that some orders were not available because the cost was too high and dry brittle.

It is understood that this year, Guangdong clothing enterprises are generally facing the pressure of rising costs, especially due to the slowdown of world economic growth and the contraction of external demand, the impact of some small and medium-sized export enterprises in the Pearl River Delta is increasing.

Small and medium enterprises should learn to network marketing

A person in charge of a company in Shenzhen said that Internet e-commerce is a good place for nuggets. He has obtained many overseas orders on an e-commerce website, and his products are also photographed by professional photographers. The pictures and text descriptions are very clear and convenient for customers to visit, and the sales volume of the company has also increased significantly.

"We can take the lead in finding the market and entering the market on the Internet."

The responsible person said he had an edge in e-commerce, and he was optimistic about the business situation this year.

"Seize opportunities in crisis and turn them into opportunities". At this meeting, Li Xifan, chairman and CEO of the international trade association, said that through the Internet, e-commerce and other technical means, SMEs may usher in a turning point.

Alibaba CEO Wei Zhe also pointed out that the current domestic demand consumption continues to heat up, and promote the rapid development of the domestic import market. "In addition to doing traditional export business, Chinese buyers should be more importers in the international arena in the future."

It is noteworthy that more than half of the small and medium-sized enterprises in Shenzhen have not established their own websites. Most of the websites that have built websites still use the simple functions of publicizing corporate image.

"Internet trading and development accounts for only about 11% of the total number of enterprises," the data released by Shenzhen SME center.

For the difficulties faced by the development of e-commerce in Shenzhen, relevant people believe that Internet marketing should be the core of e-commerce, and SMEs must learn to write articles on Internet marketing.