China'S Most Valuable Brand List Is Released Overseas.

2008/12/13 16:37:00 75

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Brand Overseas

The global financial crisis has not only blocked the enthusiasm of Chinese enterprises' brand internationalization, but also provided an excellent opportunity for China's famous brands to go international.

Recently, in the US New York, Ruifu global rankings issued the "China's most valuable brand list" for the first time overseas.

The list has released 60 Chinese brands, including AOKANG, Haier, Lenovo and Wuliangye. Among them, Haier brand value is 80 billion 300 million yuan, ranking first in 8 consecutive years, followed by Lenovo 68 billion 200 million yuan, Gome 55 billion yuan, Wuliangye 45 billion 86 million yuan, the first automobile 45 billion 60 million yuan, the United States 41 billion 208 million yuan, TCL408.69 billion yuan.

As the only shoe brand in mainland China, the value of AOKANG brand is 6 billion 119 million yuan.

The top 60 brands are distributed in 19 industries, such as sports goods, automobiles, household appliances, shoes and so on, with 32 products. The average sales income is 21 billion 932 million yuan, of which the top 20 brands earn 53 billion 141 million yuan, an increase of 15.6% over the previous year.

The 60 most influential consumer brands in China, which have the largest number of international brands in the United States, have concentrated on the important achievements of brand building in the 30 years of reform and opening up.

Unlike the past, the forum also released the first list of "Chinese brand builders" and "2008 Chinese brand names of the year".

In the list of "Chinese brand builders", people saw the figure of Haier Zhang Ruimin. Others were Lenovo Liu Chuanzhi, Wuliangye Wang Guochun, Mei He Xiangjian, TCL Li Dongsheng, Shuanghui Bandung, Yanjing Li Fucheng, Changhong Ni Runfeng (retired).

"Chinese brand builder" is a special historical phenomenon in the pition from planned economy to market economy in Chinese enterprises.

From decision making to practice, they formed an inseparable blood relationship between individuals and enterprises and brands. They started almost from scratch. By 1994, the average income was less than 2 billion yuan, while in 2007, the average income reached 62 billion 964 million yuan.

At the same time, Haier poplar, Lenovo Yang Yuanqing, Wuliangye Chen Lin, FAW Xu Jianyi, Tsingtao Brewery Jin Zhiguo, Changan Xu Liuping, Boston Gao Dekang, Far East Jiang Xipei, and Ao Kang Wang Zhen Tao were awarded the title of "2008 Chinese brand of the year".

It is reported that the release of this brand is co sponsored by the US China International Cooperation and Exchange Promotion Association, the US Department of Commerce, the United States Small and medium enterprises Authority, the Rui rich global ranking group, and Beijing famous brand asset appraisal Co. Ltd. and so on. This is the fourteenth session.

The collective appearance of China's most valuable brands in New York has attracted the attention of American businesses and investors. Hundreds of American business representatives attended the conference of Chinese brands to further understand Chinese brands and seek opportunities to cooperate with Chinese enterprises.