Yum'S Two Revolution
In the field of clothing management science and technology in China, Shanghai Baisheng Software Co., Ltd. is almost synonymous with "innovation". As a garment software company set up at the beginning of this century, yum has a more innovative spirit and sharp market development strategy than its competitors. Today, yum software has become the largest market share company in the field. In some parts of China's garment industry, yum's market share even surpasses that of the old domestic software manufacturer, UFIDA.
8 years ago, the management software industry was in a time of scrimmage in the Chinese market. Since its inception, yum has entered into an immature market but fiercely competitive industry, which may be considered paranoid by many people. But Yum just grabbed market opportunities and cleverly avoided vicious competition, and successfully cut into a rapidly developing market, the apparel management software market, thus building its unique advantages in the field of clothing.
In December 2005, Huang Fei, President of Yum software, first proposed the future strategy of "customer demand centered" in the third national Yum Sheng user conference. This strategy is called "the first revolution of Yum" in yum. At this user exchange conference, the representatives from the nine garment manufacturers expressed a surprise to all the participating enterprises and media representatives: "at present, the accuracy rate of finished inventory data of the nine Mu Wang brand is 98.5%, the accuracy of material inventory data is 100%, the sales data acquisition time is less than 1.5 days, and the cycle is 1.5 days to 7 days before the application of Yum's system; the accuracy of terminal sales data is 100%, after which the data is between 75% and 85%; the utilization rate of dealers to Yum system is more than 85%. We have been sharing the management experience of the industry with yum, and there is no relationship between Party A and Party B.
In fact, this is also a win-win mode. For yum, through various kinds of first-hand materials that are constantly communicated with many garment brands, it enables them to more accurately grasp the various practical problems and needs faced by the clothing brand in the process of promoting information construction, so as to make their new products more targeted and closer to customer needs. For clothing brands, the more help they get in the process of information construction, the deeper the degree of communication, the faster the informationization will advance. The information construction is of great importance to the benefits of the clothing brand, especially for the logistics, product distribution and quick response ability of the enterprises.
It is based on this extensive communication with customers and the investigation and analysis of customer needs. Since its inception, yum has kept the record of new products that meet the needs of the market every year. The development track of Yum is accompanied by the continuous upgrading of products and the continuous development of new products. This is also a fundamental problem that it can win customers' trust and launch extensive cooperation and obtain market.
In September 2008, yum held the yum national cooperation channel summit in Gulangyu Islet, Xiamen. On the first day of the summit, Huang Fei delivered a keynote speech on "innovation and pilotage in the future". Huang Fei said: "the clothing industry has undergone tremendous changes due to various macroeconomic, legal, social and other factors. In the past 2 years, new business models, innovative technologies and management ideas have emerged one after another. The new trend of business innovation is constantly expanding in the industry, affecting more and more enterprises. We have a premonition of the urgent needs brought by the upgrading of the garment industry and begin to prepare for it. "
At the summit, Huang Fei also announced Yum's future pan e-commerce business to partners. This business focuses on the apparel industry, and supports the whole supply chain management of the upstream and downstream (clothing brand manufacturers, manufacturers and clothing distributors) in the field of clothing distribution, providing customers with one-stop full process third party trading platform to maximize the integration of industry resources. To build this new business relationship -- a consistent supply chain operation, real-time pmission and sharing of data, smooth two-way communication mechanism. This strategy can not only bring huge business opportunities to customers, but also create a new ecosystem with more commercial value and competitiveness.
As IT manager world magazine has described, over the past 10 years, China has undergone tremendous changes. In the past 10 years, most people have bought the first car and the first suite of their life. China already has a large number of "world leading" or "world first" enterprises. Lenovo has acquired the originator of the IT industry, IBM's PC business, which was 10 years ago. Each of us should feel fortunate to be able to take part in and witness this great era.
Like every history, all the stormy waves are plain and understatement. Only when we look back at the past can we find out what a great period we have gone through together.
In the next 10 years, the development of China's industry and Commerce will enter a new stage -- innovation and pcendence. The "innovation" here is not only a narrow product, R & D innovation, but also a Chinese enterprise's innovation in management, business mode, system and culture, and "Surpassing" is not only aimed at competitors, but also beyond the ability and the limit of thinking.
Back to the clothing industry, yum's judgement on the future development of the garment industry is also true. Therefore, we have reason to expect that Yum's second revolution will continue to be wonderful.
Editor: vivi
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