Retailers In Guangdong Form Alliances To Save Themselves
The Chinese Supermarket Purchasing Group purchased from Guangdong in the south, and the scale is up to ten billion yuan, which helps foreign trade enterprises to attack domestic sales and save costs for retailers. "We should embrace together." financial crisis Retailers must quickly connect with producers. "Yesterday, the Chinese supermarket purchasing group arrived in Guangzhou from Dongguan, negotiating with many foreign trade production enterprises to buy a large quantity of goods directly.
It is reported that the purchasing scale of the purchasing group members is from 7 billion yuan to 12 billion yuan, and there are plans to establish a wholesale and retail market in Guangzhou for long-term "direct mining".
In this regard, experts said that direct mining projects can not only help foreign trade enterprises to digest inventory, establish domestic sales channels, but also help supermarket retailers to reduce the cost of related products by 30% to 40%.
Buyers are optimistic about Guangdong manufacturing.
"As long as there is demand in Guangdong's manufacturing enterprises, we can convene 4780 stores in the country and go directly to Xintang cowboy base, toy production base and stationery production base in Guangdong. "According to the head of the China supermarket purchasing group, the members of the purchasing group are from Hubei, Wuhan, Liaoning, Anhui and other regions. They have already joined up with the enterprises in Shenzhen and Dongguan." clothing More than 4 million 700 thousand pieces. Guangzhou's participation in the conference is mainly from clothing, footwear There are 50 enterprises in stationery, bedding, toys and accessories.
采購團成員之一的步步高（002251）商業(yè)連鎖股份有限公司董事長王填對此次零供對接大為贊賞。"零供關系中間一直橫著一堵墻，此次對接就是要嘗試推翻這中間讓人頭疼的隔膜。制造商可以更加了解市場需求，有利于工廠研發(fā)。而我們零售商可以直接降低中間環(huán)節(jié)的成本。"
As of yesterday, BBK has purchased about 1 million garments from Guangdong's manufacturing enterprises, worth about 35 million yuan, according to him. "With regard to the docking experience of our company, we can save cost by at least 30%. "
Wang Peiheng, chairman of the Shandong Jia Jia Yue Group Co., which has approached more than 20 foreign trade companies in Shenzhen and Dongguan, said that apart from placing orders to help them digest their existing inventory, there are still some long-term cooperation plans, such as brand agents. "Next, we hope to increase the business of private brand production with the platform of manufacturers docking.
"Wang Peiheng said that there are many potential energy sources in Guangdong, and many foreign trade enterprises are now actively preparing to increase their share of domestic sales in the light of the demand for domestic market. For clothing, some of the original brands are applying for brands. For retailers, docking directly with manufacturers will reduce costs, and now has become the most important means of self-help.
The relevant person in charge of a business group in Liaoning confesses that financial crisis The crackdown on terminal consumption has emerged, and sales of fur coats, the best seller in winter, dropped by 90% this year. The company originally had only one high-level business, and now the five senior executives have undertaken the task of finding suppliers.
The direct mining mode also relies on the association to add fire.
Gu Guojian, director of the well-known retail industry, Professor of Shanghai Business School and director of Shanghai Institute of chain store operation, is distributed in the Pearl River Delta region of Guangzhou, Shenzhen and Dongguan. clothing , footwear Stationery, bedding, toys and accessories manufacturing enterprises, most of them are financial crisis Before the outbreak, they had been facing the overseas trade market for a long time. financial crisis Outbreak, overseas market The serious shrinkage has provided a realistic opportunity for these export-oriented manufacturing enterprises to break the barriers of internal and external trade.
At the same time, the direct acquisition of retailers also provides help for the eager export oriented manufacturing enterprises. Gu Guojian said: "through direct contact with domestic retailers, manufacturers can effectively understand and familiarise themselves with the products, prices, styles, product marketing modes, channels and operational characteristics of overseas markets. "
How to embrace the crisis and how to break a wall between retailers and manufacturers? The association can play a leading role at this time. Xun Zhenying, chairman of Guangzhou business association and chairman of Guang Bai group, said: financial crisis It is a good time to promote the pformation of zero supply relationship.
"The next Guangzhou business association will build a larger platform for zero supply docking with the Guangzhou chain industry association. At present, this proposal has also been endorsed by the Guangzhou economic and Trade Commission."
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