How To Shape The Image Of An Enterprise

In modern market economy, the image of an enterprise is an intangible asset and a valuable asset. It can be juxtaposed with three things: human, financial and material, and its value can exceed tangible assets.

This requires a truly modern enterprise to establish its own corporate image. The famous international companies, such as IBM, Panasonic, TOYOTA, MITSUBISHI, Ford, SIEMENS and so on, are all the same.

Practical experience has proved that if one does not attach importance to the image of an enterprise, that is, it has high quality products and good service, it is also difficult to win in competition or even fail.

The implementation of the CI strategy abroad and the design of corporate identity have many years of experience and rich experience. Our enterprises should conscientiously learn from them in light of China's national conditions and cultural traditions.

Now, some enterprises in China have achieved success in this respect, such as the sun god, its trademark design has left unforgettable impression, and at the same time, it has been famous both at home and abroad for its excellent quality.

Nowadays, although some enterprises also advertise through the media and convey the sales information of the enterprises, they do not regard the corporate image as a strategic task, but only do it for sale. The vision is not very broad. Therefore, the advertising fee has been spent quite a lot, and the effect is not obvious; some enterprises have not yet realized the value and significance of establishing the corporate image so far, so it is totally wrong to neglect the cultivation and molding of the corporate image.

In the modern market economy, every enterprise should take a long view. We must have a sense of crisis, foresight and a strong sense of competition. We should attach great importance to the cultivation and shaping of corporate image.

What is "corporate image"?

It uses some external static and dynamic images and sets up internal rules to distinguish the characteristics or characteristics between an enterprise and other enterprises, so as to facilitate cognition and recognition.

The image of a good company, consumers have a sense of trust, is conducive to product sales.

Because visual recognition and behavior recognition are intuitive, especially visual recognition, they can be restricted by space through modern communication media, so its significance can not be underestimated.

Therefore, enterprises should have a strong symbolic meaning when designing the logo and logo design of factory emblem. At the same time, they should be easy to identify and have an aesthetic sense.

The important role of corporate image in the competition of enterprises.

The achievements of any enterprise depend on the time, the place and the people. The survival and development of enterprises depend on these three factors.

The extent to which the impact on enterprises, and good corporate image can affect the healthy development of its three factors to make positive changes, so as to achieve the goal of making enterprises invincible in the competition.

1, good time: good corporate image can be trusted by the public, creating a consumer psychology for the goods and services of enterprises.

The survival and development of an enterprise cannot be separated from the participation and concern of the public. It is inseparable from the trust and support of the vast majority of consumers. All these are indissoluble with the corporate image. It is no wonder that in the book "Japanese company management", it is put forward: "in the increasingly rich society, the choice of which company's products depends to a large extent on the corporate image."

A good corporate image will bring customers to the door. Salesmen will get twice the result with half the effort and the turnover will become a matter of course.

2, geography: good corporate image, can expand the reputation of the enterprise, increase investment or partner's good feeling and confidence

An enterprise has a good image. When it needs financing, all kinds of investment institutions will be willing to participate. They will also lend a helping hand in the face of crisis. The powerful enterprises will automatically cooperate with them so as to reduce the risk and make the foundation for enterprise development more stable.

3, people and: good corporate image can attract more talents to join in, stimulate the dedication spirit of employees and create higher efficiency.

It is hard to get "money" from the shell, but not to be able to find it.

In the final analysis, competition among enterprises is talent competition.

A good corporate image enables people to feel that the working environment here provides him with a useful place. The employing system here can make his intelligence and talents develop.

When the corporate image is good, the employees have a sense of superiority and pride, and the mutual induction of the supporting systems (uniform work clothes, office supplies, etc.) creates a vibrant atmosphere, increasing their enthusiasm for work and improving their working efficiency.

A good corporate image is a valuable intangible asset of an enterprise. Its influence and function on the internal management and external operation of the enterprise are enormous and far-reaching.