Five Core Issues Of Franchise Management

If you already know that those brand clothing companies have a high reputation for franchising, it is good to choose a brand that is suitable for your part of the consumer's taste, consumption level and development potential.

The main difference between them lies in the different goods and the different marketing strategies, but they are still very similar in terms of management and management. They are mainly embodied in the following five core issues:

Franchisees and retailers generally have a single point of operation. Goods can only be sold in a store or cabinet. The number of display locations is limited. The unmarketable goods that can not be returned to Brand Company can only be digested in stores and counters.

As we all know, chain pfer operation is more flexible than single point operation. The flow of goods (delivery, replenishment, replacement, return) is usually controlled by the head office. Franchisees can apply to the headquarters to open branches in the authorized operation area. It is recommended that second stores and cabinets should be selected as the outlets for inventory sales after the first store and cabinet are the main selling points.

In addition, goods can also be pferred through goods pfer, pfer and other means to achieve the purpose of "goods sales", "redistribution sales" and "support point sales".

To achieve a greater degree of commodity diversion, three stores and cabinets should be opened.

Generally speaking, in order to achieve the pfer of goods, men's clothing is suitable for opening two stores, and women's clothing and leisure sports are suitable for opening three shops.

Because the style of brand clothing is relatively fixed, the time of delivery is also arranged after each order. Therefore, franchisees should strive to sell goods to the most suitable consumers at the best price and get the highest profit.

The merchandising strategies of franchisees include information management, commodity management, cargo pfer management and promotion management.

The headquarters reserves data to analyze how to improve the franchisee in the next order, and regularly feedback the VIP card customer points, timeliness and activity rebate to the franchisee.

Franchisees can also monitor inventory according to sales data.

Although we have investigated and analyzed the consumers and tastes of the franchisees in the site selection, we need to analyze them regularly and arrange the corresponding commodity sales according to the commodity purchase plan.

When arranging the corresponding commodities, we should consider the following questions: first, what are the main selling goods?

Is it ideal for the whole store?

Then, does the salesperson understand the characteristics of the product?

Finally, is the salesperson fully aware of his consumer goods?

That is, we need to know the price of our brand, brand and brand.

When franchisees have more than two sales outlets, they can sell goods from other stores and cabinets from one store to another when they are out of stock in the daily sale. When they sell large holidays or end season promotions, the goods are redistributed at different sales points.

Promotion is also a way to solve inventory problems.

The franchisee is usually responsible for the entire operation of the store by the franchisee himself or the manager hired. Shop management focuses on the management of the shopping guide, commodity management and display, and the management of the shopping guide is directly related to the sales performance of the store.

Here are some important points to note: first, recruit suitable guides.

In terms of image and temperament, the demand for men's clothing brand guides is relatively high.

In their own good dress and fashion globrand.com grasp, the women's clothing brand guide is relatively high.

In terms of vitality and appeal, the demand guide for leisure sports brand buyers is relatively high.

Secondly, make a complete list of work in written form daily, monthly and yearly, and provide them with the norms of business hours.

Daily work includes shop opening, cleaning, commodity management, sales performance statistics, replenishment, closing shop......

Monthly work includes performance statistics, merchandise inventory and scheduling.

Annual work includes changing seasons, changing display and decorations, discount promotions and training.

Thirdly, we should implement regular training of brand clothing companies to store managers and guide buyers, and we should carry out product knowledge and sales skills training before the new products are launched every season.

Usually, franchisees should encourage staff morale and open two-way communication every day.

Then, the Commission commission rate and sales target will be used to promote sales.

For most employees, salary is the most important in reality, so incentive incentive plan and performance evaluation can fundamentally attract employees' self promotion and stability.

Finally, train the shopkeeper's order ability.

Because the clothing industry has a very strong trend of change, although your store's over season clothing may be the new stock in other people's store, but your fixed consumer group has decided that it is over season clothes.

Commodity inventory has always been a big stone in the hearts of franchisees.

Zhao Yingxiong's "terminal dimension power" provides a series of solutions to solve the problem of franchisees inventory. The main points are as follows:

Because the source of inventory is the lack of detailed procurement planning.

Since franchisees have chosen a brand to join, it is natural that the brand is suitable for some consumers in the local market. However, due to the social and cultural influence of the fashion, there are often unpredictable things.

This is an external factor which is difficult to control. But franchisees should do well in internal work, constantly correct the traditional management of goods, predict the inventory problems in a predictable way, formulate sales plans, market time and inventory ratio, so as to reduce inventory.

After all, careful planning is better than dealing with trouble afterwards.

In today's market competition, brand clothing companies develop a brand suitable for another age based on the maturity of the original brand.

Some Brand Company have newly developed two to three brands. They also offer preferential policies to encourage former franchisees to join new brands.

Brand also has growing period, mature period and recession period. The advantage of joining other brands in the same company is that the new brand can take advantage of the mature brand sales channel to occupy the market quickly, and the franchisee can open new sales outlets. If the original store size is large, additional personnel can be added on the basis of the original shop personnel.