The Purpose Of Sales Is More Important Than Goal.
As long as people who are engaged in sales work will know that sales targets must be set up.
What's the annual target, the quarterly target, the monthly goal, the weekly goal, the daily goal, and so on.
Otherwise, there will be no motivation and no direction.
No passion.
However, when we keep a close eye on the target, do we know why we need to achieve our goals? As a salesperson, the purpose of sales is more important than the goal.
Because only when the aim is right, can the goal be easily achieved; if the goal is wrong, the goal will not be achieved.
Therefore, salesmen should keep in mind the sales goal, not just the sales target.
What is the difference between purpose and goal? The purpose is to ask why and what the goal is.
In fact, why is more important than what to do?
If the goal is the starting point, then the destination is the end.
If we don't know why we do sales, then we don't know how to sell well.
If we sell the wrong purpose, then our ideas and methods are wrong.
Some people do sales for their own, some people do sales for family members, some people do sales for the company, and some people do sales for customers.
The salesman's starting point is different, so the salesman's performance is the same.
Although we understand that a salesperson, if his performance is good, he is good for himself, for his company, for his family and for his customers.
However, if they are in the wrong order of work, they will not be able to perform well.
An excellent salesperson, who is engaged in sales, must aim at helping customers solve problems, not just making money.
This sentence sounds noble.
Perhaps too many salesmen do not believe this kind of nonsense.
Who is the salesperson not for their own pockets? Even if some people do it on the surface, they do not think so.
So most people's performance is not very satisfactory.
Because they care too much about their pockets, and do not pay attention to the needs of others, so products are often not sold.
In fact, every salesperson must understand a reason that customers do not need products, they only need to solve problems.
If a salesperson, your sales goal is not to promote products, but to solve customer problems, I believe many customers will welcome you.
Because customers must like people who help him solve problems, and hate people who sell products to him.
So good salesmen are clients' financial advisors, health consultants, life consultants and learning consultants. They help customers solve problems, not sell products.
Products are just a tool used to solve problems.
Therefore, a salesperson, your train of thought will decide your own way out.
Always remember that the key to selling is to put yourself in the shoes of your customers.
You should not think about selling to customers, but think about what you can do to help them.
Instead of thinking about how to achieve your goals, you are thinking about how to solve your customers' worries.
When you can help a customer's dream come true, you will naturally think of it.
A good salesperson must learn how to communicate with others.
If you want to say something, let the customer speak it out. If the customer wants to say something, you can say it. Only in this way, the probability of turnover is much higher.
Because you think of the customer, so the customer thinks for you.
The reason why a customer refuses you is two points.
First, I don't believe that I have problems.
Second, I don't believe your product can help me solve problems.
Salesmen work around these two points to communicate with customers.
Only when the customer accepts your viewpoint, will he accept your product.
We must never put the cart before the horse.
Forced marketing.
Remember, customers don't like to sell, they like to buy.
Because consultant salesmen sell products that customers want to buy, the type salesmen are selling products that they want to sell.
So consultant salesmen are popular everywhere because they help customers solve problems, and salesmen are annoying everywhere because they only want to sell their products.
The former is based on the customer and helps the customers to provide valuable products or services. The latter is self centred, and only thinks about the performance revenue after selling products.
Because the mentality of the two is different and the departure is different, the sales performance is different.
Why are most salesmen unpopular and unrespected? Because they only think about how to pick up their customers' money and fill their pockets with their wealth, so customers can hide away from them when they see such salesmen.
If we are dealing with customers in a way of thinking and behavior instead of thinking about paying customers' pockets, instead of thinking about how to earn more money and less money, I believe you are a very popular salesperson wherever you go.
This is the difference between salesman's performance.
The key to success lies in altruism, not selfishness.
Helping others is accomplishments.
As a salesperson, no matter how many ambitious goals you have and your lofty ideals, remember that the purpose of your sales is more important than your goal.
Your motivation is right, and the way you do things will be right.
Goals can be achieved.
Otherwise, there is no success in mind.
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