Which Points Should Traditional Enterprises Enter E-Commerce?

At present, more and more enterprises have fully realized that in the era of rapid development of information industry represented by computers, communications and networks, the realization of e-commerce is the only way for enterprises to survive and develop in the increasingly globalized market competition.

What are the suggestions and experiences of the traditional enterprises in the mall?

We interviewed a large number of websites on Sai Yi Da home textile owner Xiao Sai.

Sayida's home textile e-commerce process: 08 years in July officially began operation, 08 in December, a single month sales breakthrough one million, category ranking single store first; 09 in July selected Taobao boutique net goods; 09 years in July July selected 2 sets of Shopping Street Boutique net goods column.

This is a qualitative change.

From the sales volume of one million to the CCTV column, how much tears and efforts have poured into the development of leaps and bounds.

At the beginning, what kind of opportunity has he chosen to change from traditional enterprise to electronic commerce, and has made such a great success in opening a store? What know-how did he use?

The small game tells us about our experience and experience in changing e-business. We have been doing e-commerce for only one year, and we can not talk about any experience. It is a little bit of a suggestion. Actually, many friends around us are also traditional enterprises with annual sales volume of over 100 million, and they often talk with them about the future and views of e-commerce.

We must avoid making trade-offs in e-commerce. E-commerce is one of the major trends in the future development of enterprises. It is not a matter of not doing, but when it is done.

In fact, I think traditional enterprises do e-commerce is difficult and not difficult, depending on the attitude and positioning of e-commerce.

It is the biggest taboo to wobble.

Market positioning, team building and product quality are the core.

First of all, we need a support attitude from top to bottom for everyone or the person in charge of the enterprise. Besides, we must not be too rich in money.

The online market is quite different from offline channels, and positioning is especially important.

We spent more than half a year preparing for entering Taobao mall, including price positioning and crowd positioning of all products, and still paid a lot of lessons, not to mention more people in the fog.

Moreover, the core team building is a very important factor. The past experience of the traditional enterprise team often can not adapt well to the fast pace of the Internet and the quick reaction mechanism. If some industries' war is happening in the whole country, then e-commerce will put you in a battleground facing the whole country, and waking up every day may be a new war and baptism.

Of course, comrades holding thousands of salaries and blowing air conditioners and drinking tea a month are not even suitable for work.

However, e-commerce can enable enterprises to contact consumers for the first time, but has a strong supporting role for offline market. Every guest who is satisfied or returned or has problems is a valuable questionnaire survey. Therefore, cherishing every guest and paying attention to every problem is better than offline.

Third, the quality of the product is the conscience of the enterprise, making quick money, selling fake goods, and digging the graves.

We are still a kid who has just passed the ten million threshold of Internet. In the days to come, we hope to get more valuable advice and help from friends.