"Dormancy" Business, Whose Prince Of Capital Can Wake You Up?

Recently, Nanshan's Kaleidoscope shopping street was officially opened.

What is more concerned about the industry and the public is its predecessor, Nanshan Manha square, which has been shut down for 4 years for various reasons.

After many years of sleep, from the original Manhattan square to pformed into an entrepreneurial park, it is a typical example of Shenzhen's "sleep business".

Like the uncompleted residential buildings, Shenzhen has seen many such "dormancy businesses" in recent years. Some commercial real estate and commercial facilities have been mistaken for positioning, and the system defects have been aborted before they have been built. As the reconstruction of uncompleted residential buildings, Shenzhen has also appeared many "successful" cases.

Unlike the reconstruction of uncompleted residential flats, developers will be able to easily get rid of their business when the economy is better and the property is coming back to a new peak. Business projects are not only closely related to the economic cycle and lots, but also important opportunities. After missing the golden days of development, even if the new round of economic boom is coming again, it is already a matter of fact. Even in the new round of economic and real estate peak in 10 years, it is difficult for salted fish to grow.

What kind of "Prince of capital" do we need to wake up these "dormant businesses"?

The newspaper reporters have come to 4 typical representatives, hoping to find a cure for them through in-depth analysis of their past lives.

Case 1

Kaleidoscope shopping street to clarify confused accounts: Nanshan Manha reborn after 4 years

In August 8th, the business of the kaleidoscope shopping street attracted a lot of attention.

The shopping mall, with an area of nearly 10000 square meters, is located in the nanjingyuan podium at the junction of Taoyuan road and Chang Xing Road in Nanshan, surrounded by subway tunnels, Tianhong shopping malls and Carrefour, and has formed a shopping and consumption business circle in Nanshan.

Although the kaleidoscope shopping street is located in the hinterland, the predecessor of Nan Shan Manha square has been closed for 4 years because of the dispute.

Nanshan Manha suddenly shut down

There are 854 berths in the shopping centre, which are owned by 572 owners.

Due to the closure for many years, 27 shop owners have stopped the bank's monthly payment.

In October last year, some owners made requests to the departments concerned. After the coordination of Nantou Street offices, the kaleidoscope investment company was introduced to carry out asset reorganization and integration.

It is understood that the closure of Manhattan square in Nanshan was not due to poor management, but rather a very confusing account between owners, developers and shopping malls.

According to media reports at the time, in early March 2005, hundreds of emotional owners in Nanshan Manha square blocked the shopping mall doorway, asking the mall to pay the rent immediately or stop the business and leave.

The business side of the Manhattan side said that the lease was signed with the developer of Shenzhen investment company, according to the contract, the rent should be paid to the owners by Wan Hao Sheng, but Wan Hao Sheng said he could not afford to pay because there was not much actual capital.

Under the intervention of Nanshan industry and Trade Bureau and Nantou Street office, the three parties signed a settlement agreement.

Unfortunately, in the near future, Manhattan eventually withdrew from business for consideration of the management, and the owners resumed the shops and released He Wan's contract.

At that time, the owners proposed a separate lease and refused to entrust other companies, but some of the owners objected. Many shops were too small to operate at all. If they were left alone, there would be confusion so that they could not be managed.

Since the interests of more than 500 owners are not balanced, the mall has been idle since mid 2005.

But the shopping center is located in the commercial central district, and many shops are very anxious because of the idle shops.

It is understood that at that time, many owners had spent all their savings in buying shops, even in bank mortgages, and in the hope of recovering investment, some owners of the first floor of the shopping mall opened their own businesses.

"By 2008, 70% owners of the podium have asked for registration of the lease."

Zhou Huadi, director of the Nantou leasing office, said, "because it has been idle for 4 years, the owners are eager for the government to solve the problem at the policy level."

This life government comes forward to coordinate and persuade.

Until October 2008, some owners' representatives formed a temporary "owners committee" to find the Nanshan Street office, and asked the government to come forward to deal with it harmonily.

A deputy director of Nanshan Street office told reporters: "owners have different interest demands, and coordination is not easy.

We also had a special meeting to study the problem.

After many consultations and efforts, Shenzhen kaleidoscope investment company accepted the project of revitalize Manshan square in Nanshan.

But the problem has happened. There are as many as 572 shop owners in Manhattan square, and some of them are left a few years ago. Some have left Shenzhen, and some have even settled abroad.

However, the Nantou Street office and the Nantou leasing office are also actively cooperating, arranging personnel to follow up, and under the guidance of the owners, the owners are divided into 25 groups, which are responsible for separately contacting the owners scattered around the country, and the last 95% of the owners are successfully contacted.

However, the owner found that it does not mean that "reorganization" will be successful.

According to Wang Chunying, the direct leader of kaleidoscope investment company, many owners were frustrated at that time, and owners who did not know the situation were also in conflict with the reorganization.

"The government has done a lot of coordination and persuasion."

Although Wang Chunying did not want to talk much about it, she was quite sure about the work of the government. "Without their support, there will be no result of today's revitalize."

Disease diagnosis: at the very beginning, "rent free underwriting" laid the curse.

Many people in the industry pointed out that Wan Hao Sheng had already laid a curse on the shop's "rasher underwriting".

It is understood that Wan Hao Sheng will be the property of the 1-4 floor of the shops divided into small pieces of sale, after the owner purchase, then fully authorized Wan Hao Sheng management and rental, unified management.

Wan Hao Sheng promised to pay the owner's proceeds from the 8%-10% of the real paction price per year from June 2002 to 15 years.

But it didn't last long. Due to the break of Wan Hao Sheng capital chain, many small owners said that they had not received the rent since October 2004.

"In order to achieve short-term cash flow, developers make 8%-10% annual returns to owners, much higher than bank lending rates."

A senior real estate researcher asked, "if the mall fails to operate, the developer will not receive the rent. It will be impossible for the landlord to pay 8% to the landlord every year.

If developers take the money to engage in real estate development or speculation, owners may lose their blood.

Case 2

The bewildered landmark of shopping park: keep pace with the development of CBD

Located on the south side of Shennan Avenue, adjacent to convention and Exhibition Center, is located opposite CO CO PA R K.

The project covers an area of about 31000 square meters, with a construction area of about 85 thousand square meters. The main building is five floors, with two floors underground and three floors on the ground.

Previous life included CO CO PA RK.

"Where is the shopping park?"

A few years ago, Li Yulin, who had just arrived in Shenzhen, came up with such questions when she passed C B D.

After living in Shenzhen for many years, when reporters asked him the same question, he still could not give the answer.

Up to now, many people in Shenzhen habitually refer to the C O C O P A R K of the subway Shopping Park Station as a shopping park.

But the real shopping park is a group of buildings separated from C O C OP A R K separated from Fuhua road.

After years of neglect and silence, shopping parks have opened restaurants, bars and even clubs, but up to now, quite a few shops are still vacant.

Viewed from the outside, the appearance of the shopping park building is somewhat shabby, and some workers are being renovated.

The shopping park has a history of nearly 7 years, and its planning has been shaped as early as the last century.

According to the unified planning of Shenzhen municipal government for the central business district, this place is used to build large shopping plaza, and because of this, in the vast central business district, the subway station is named after the "shopping park".

However, according to the analysis of the industry, according to the current commercial development, there are some problems in the structure of the shopping park itself. The main problem is that there are only 3 floors. Compared with the Mixc and even Maui, there are great limitations in the shopping area.

The reporter was informed by the insider that in the planning of the municipal government, the shopping park was not only part of the existing buildings, but also the C O C O PA R K across the road.

Hou Xikang, general manager of C O C O PA R K, admitted to reporters that the current shopping park was only a project at that time, and C O C O O was the two phase of the project. The name was also called the "Park Shopping Mall" at the very beginning.

But then the municipal government sold two auctions separately, one of which was developed by urban construction, while the two phase was originally acquired by another real estate company and later pferred to Xinghe real estate.

Part of this life has been successfully leased.

Compared with the developers' indifference, many owners are facing urgent needs.

Especially after the opening of C O C O PA R K in 2006, the trend of development has given the owners of shopping parks a great stimulus.

C O C O PA R K implements a unified mode of investment leasing. Developers have already had a comprehensive planning plan before development.

"Different modes of development lead to two different outcomes now."

For the predicament, the owners pointed the root of the problem to the developers.

But after years of consultation and communication with developers, the owners gradually cooled down and put their hopes on themselves.

In 2007, many homeowners began to act spontaneously. They began to redecorate the damaged, outdated walls and floors, and started self investment. The owners also spontaneously formed a unified external investment department, which was responsible for the property investment of shopping parks.

So far, quite a few of them have been successfully leased.

"Compared with the previous two years, the development trend of C B D is getting better and better, and many large companies, including Ping An, have gradually entered, and also brought impetus and source to the development of this area."

A property owner who rented the property to a restaurant told reporters.

But the reporter understands, because the owners can not form a complete unity of opinion and positioning, resulting in the current shopping park in the style of the whole is still relatively messy, at first glance can feel the lack of planning and unified layout.

In addition, because owners can not unify "pricing" among themselves, there is even a vicious competition between them.

What is even more regrettable is that the underground shopping mall under the shopping park has a huge commercial area, and even plans to connect with Huaqiang North to build the largest underground commercial facilities in China.

But until now it is still empty, and all the faces have been covered with thick dust.

Compared with the above floors, it can be rented to restaurants and restaurants.

Owner Mr. Su told reporters that it was originally an exportation of the subway. However, because of the fact that there was always a contradiction between the urban construction group's charge for the construction of the subway connection and the problem of being unsolved, it was always blocked up here, and it also lost a large number of natural tourists.

The way of self rescue of shopping parks is still long.

Disease diagnosis: developers ignore business overall planning and development

When the urban construction group developed and built a shopping park, it sold to many owners, many of which owned only a few dozen square meters of shops, and more than 100 square meters had been regarded as big owners.

This has also led to the decentralization of property rights, leading to the fact that the shopping park has not yet formed a climate until now.

Some owners complained to reporters that developers only build and sell, regardless of the overall planning and development of the business, resulting in decentralization of property rights and the difficulty of development.

A landlord named Lee believed that the owners of the shops were almost all investors. Because they were interested in the development of the shops, they were planning to sell the shops and businesses. They did not operate on their own. Therefore, there was no concept of investment and development in this area.