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The 27 District Of Zhengzhou Is Facing The World Brand.

2009/9/9 17:25:00 77

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Henan used to be an old textile base.

clothing

In recent years, the industry has been rapidly extending to the downstream of the industrial chain. After 27 years of accumulation and development of the women's trousers industry in the capital area of Zhengzhou, the production of women's trousers has occupied half of the National Women's trousers Market. "The Chinese women's pants look at Zhengzhou and Zhengzhou women's pants to see 27" has already become an indisputable fact in the industry. The future international brand of Chinese women's trousers is expected to start from this "Chinese women's trousers city".

The 27 District of Zhengzhou is located in the southwest of Zhengzhou. It is Zhengzhou's truly commercial center.

The total area of the area is 156.2 square kilometers, with a total population of nearly one million, and its comprehensive strength ranks second in 50 urban districts of Henan province.

As one of the few cities in China that is named after the memorial day, it is easy to remember its name. The 27 District, named after the 27 strikes in 1923, has always maintained the spirit of never giving up and the high regard for industrial development, as one of its 6 pillar industries.

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Industry has also taken the lead in rapid development.

"Production and marketing linkage" to build famous women's pants cities

At present, zone 27.

clothing

The enterprise has developed to more than 700, with an annual output exceeding 80 million sets, of which 80% of the women's trousers enterprises are directly engaged.

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The industry has nearly 100 thousand industrial workers, and has more than 500 enterprises with its own brand. It has produced more than 70 Xingyi Lu, M·SUYA, New Silk Road, nlun and other garment enterprises with high popularity and competitiveness in China.

In 2008, the apparel industry realized 3 billion yuan in output value and 2 billion 980 million yuan in sales revenue, accounting for 30% and 26% of the 27 industrial sectors respectively.

From the above data, we can see that the high degree of aggregation, large scale of production and the number of employees are the most typical characteristics of the garment industry in the 27 districts.

The formation of such a good industrial foundation is not overnight. The unique mode of agglomeration plays a major role.

Zhu Shixi, Secretary of the 27 district Party committee, told the reporter of "textile and clothing weekly" that the rise and growth of the 27 garment industry originated from the rapid development of Commerce.

Generally speaking, we have gone through the development path of "first selling, then producing", "pre shop and post factory" and "production and marketing integration".

It has gone through three stages of development: the first stage is the germination period of 1980s.

Due to the unique location and traffic advantages of the jurisdiction, the field clothing products enter the Zhengzhou market, and the clothing stores and many road clothing stalls along the street have begun to rise, and the clothing sales market has gradually become scale.

The second stage is the growth period of 1990s.

After the baptism of "commercial war", some of the less competitive clothing dealers were eliminated by the market. After the wave of the sand, the retail investors began to enter the professional market, a large number of professional clothing such as silver base, Jin Rong commerce city and so on.

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With the development of the market, the clothing sales market of 27 business circle and railway station business circle has been developing rapidly.

The third stage is the rapid development period since the end of 90s.

By virtue of the powerful stream of people, logistics, information flow, Zhengzhou clothing

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With the rapid development of retail industry, in less than 10 years, more than 20 large and medium sized garments have been formed in the central and western regions.

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Market, and quickly formed a silver based trading city as the leader of intensive clothing trading circles.

During this period, 27 large garment operators completed capital accumulation, and began investing in the production and processing field in the upstream garment industry. Meanwhile, the relevant supporting enterprises followed up and formed a set.

raw material

Garment industry cluster, which integrates production, design, processing and sales logistics.

For the characteristics of the 27 area's trousers industry, Xia Lingmin, Deputy Secretary General of the China Textile Industry Association and President of the China Textile and garment professional market alliance, told reporters that the women's trousers in the 27 districts have the typical characteristics of "market leading", many of which are related to the market.

From the earliest market distribution center to its own processing and production to the present enterprise cluster, it is in line with the development law of the cluster.

Its advantage lies in that the market can solve the problem of channel well, so we must give full play to this advantage, and in the time of industrial development, we can feedback to the production and operation and brand management of the enterprise through the rapid reaction of the market. If this advantage is maintained, the development of the 27 women's trousers will get better and better, and the characteristics will be more distinct.

　　“四大優勢”為其保駕護航

After nearly 30 years of industrial accumulation, today's 27 District Women's trousers industry has formed a unique cluster of trousers, and has gradually played the advantages of location resources, market, infrastructure and government support.

Unique geographical advantages.

As an important pportation hub of the country, Zhengzhou is known as the "heart of Chinese Railways". The expressway such as Beijing Zhuhai Expressway and Lian Huo Expressway connects all parts of the country to the East and the west, providing convenient traffic conditions for the development of the garment industry.

As the key textile city of the country, Zhengzhou's cotton yarn and fabric production capacity has been ranked first in the country for a long time, laying a solid foundation for the development of the garment industry. A large number of powerful colleges and universities such as Zhongyuan University of Technology, Zhengzhou University of Light Industry and Henan Institute of Engineering have trained a large number of professional and technical personnel for the development of the clothing industry every year. Henan's abundant labor resources, and the consumer groups of nearly 100 million people, have also provided rich soil for the clothing industry sales.

Strong market power.

The ancients said: those who win the Central Plains will win the world.

Zhengzhou Railway Station has millions of shuttle passengers.

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The market structure of "big circulation" has made the clothing industry obtain a huge sales market and strong clothing.

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Traffic has led to the development of garment processing industry in the surrounding area.

Around Zhengzhou Railway Station, there are 23 large wholesale clothing markets including jinmong Kok Plaza, Hengtai clothing Plaza, Jincheng dress Plaza, world trade mall, Jin Rong clothing city, Tianrong clothing city, Qian Tang clothing city, dun Mei Road clothing wholesale center, silver based trade city and other large clothing wholesale markets.

The prosperity of the intensive clothing trade circle accelerated the expansion of the "reverse economy" trade, and promoted the upstream garment processing enterprises.

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The supply of commercial leaps and bounds has stretched the apparel industry chain.

A promising industrial park.

27 the garment industrial park has been listed as one of the three major garment industrial bases in Henan province's textile industry development plan in 11th Five-Year. The total investment was 950 million yuan, and the total investment was 950 million yuan. Modern design was adopted and 6 standard factory buildings were unified. The clothing design, production and display and sales center were integrated into one garment. The annual output of clothing was 70 million pieces, with an annual output value of 5 billion yuan or more. It can directly arrange for 15 thousand people to obtain employment and install about 50 large scale garment production enterprises, and can also develop textile, fabric, accessories, logistics and clothing machinery and other related industries.

By the end of June 2009, the park has built 36 thousand square meters of multi-storey standardized factory buildings, and 25 thousand square meters of standardized factory buildings are being built.

It is estimated that the new construction area will be 50 thousand square meters in the second half of 2009 and the completion will be 24 thousand square meters.

The government's support.

Henan and Zhengzhou have issued a series of policies and measures to support the development of the textile industry.

In order to speed up the development of garment industry, the 27 district has issued the opinions on accelerating industrial cultivation and developing six major industrial clusters. The garment industry has been one of the six major industrial agglomeration projects in the region, and the annual expenditure is 5 million yuan, which is used to support the development of garment industry.

In April this year, the 27 District Garment Association was set up to build up a platform for communication, cooperation and cooperation for garment enterprises.

In May, the "27 zones to build the headquarters of China's ladies' trousers", the clothing and trousers industry development office and the Zhengzhou 27 garment (women's trousers) Industrial Development Co., Ltd. were set up to help garment enterprises create brand and develop the market, and vigorously promote the development of garment gathering area and the clothing industry.

In particular, in May 24th, the regional government jointly organized the Henan garment industry association to build "China's women's pants Capital Summit Forum" and 2010 Zhengzhou.

Women's wear

The new product conference has produced a great response in the whole province and even in the whole country.

　　把握高端爭創“輝煌未來”

The characteristics of the 27 area women's trousers industry are distinct. With the strong support of the market and the high attention of the government, it has considerable competitiveness in the sales channels and infrastructure.

For the future construction, where is the way of "Chinese women's trousers famous city"?

According to Secretary Zhu Shixi, "optimizing clothing (women's trousers) processing and manufacturing at the same time,