"Low Level Mistakes" Are Also The "Nemesis" Of Marketing.

    陷阱1“只要產品、服務好，就一定有好市場”

No one will admit that he still believes in the old tune of "good wine is not afraid of deep alley".

But many companies, especially those startups who believe that they have "killer" products and services, are often immersed in a beautiful vision. They can't help themselves when their products or services are listed.

The idea is that the time for entrepreneurs to get involved in the business is not long.

Many of the companies that have the same vision are frustrated to admit that their "lethality" is rather limited.

    陷阱2顛覆行業既存重要規則

Business activities have a basic principle. Making money is the absolute principle. New ideas do not guarantee you to make money.

Obsession with fresh means is easy for you to "play with your heart".

Instead of always thinking about creating amazing things, learn from successful practices.

Successful business practices are the successful application of some ancient wisdom in different commercial situations. The results are oriented, and choose to learn from a proven way, instead of choosing to start a new business.

    陷阱3過度準備

You can't learn to swim after swimming.

If you are prepared enough to do another thing, you may not be able to do anything in your life.

Also, if you want to sell one hundred million items, you must first sell the first one.

The fear of failure strongly propelled us to a great deal of preparation.

This will lead to a lack of preparation and lack of preparation.

    陷阱4厭倦、懷疑

A lot of people started a project and soon gave up the idea of giving up.

There is only one reason: tired of the project before us.

"No money" can be the reason why you give up.

But just because of boredom starts new projects, which means that the next "boredom" is waiting for you.

If you feel that a target market can bring you continuous profits, you must stick to it until it changes you.

You can look for new potential markets, but don't give up the current one.

It is not the best solution to let an unknown new project replace the ongoing project.

Trap 5, play according to opponent's rules.

It is necessary to pay attention to competitors' actions, but do not follow them.

If your competitor wants to be the leader of the price reduction, let him do it.

At this time, you do what you can to offer valuable things, not cheap ones.

Find a target market that is not met or needs, and fill it with products and services that are different from competitors.

In addition, as simple and clear as possible, give the customer an excuse for not buying your product.

    陷阱6過度細分市場

When you aim at a highly segmented market, you must be sure that these tiny customers can frequently use or frequently update your product or service.

That is to say, the consumption of these few customers must be large.

Otherwise, positioning is more accurate, and it will not make much money.

Don't compete for money in the future.

Your target customers must be able to buy your products and services now.

Otherwise, when the demand is nurtured, the business will be closed down because of its slack business.

Trap 7: pursue new customers, lose old customers.

Do you want to cut out half or more of the marketing cost?