This Marketing Secret Is Omnipotent.
里應外合。
This is not a very profound theory, but it has been tested from ancient times to the present.
Prying the market is not just about products, but also people's hearts.
You should carefully discover and cultivate an inner propagandists of an enterprise.
什么是里應,什么是外合,分別對應什么?
Outsourcing is the public relations of product sales personnel and market management departments.
Li Ying is the main recipient or collaborators who will be promoted to a certain company.
That is, one or a group of key internal collaborators.
Internal drive sometimes plays a greater role in product sales than external pressure.
For example: a product (raw material) to enter your company, your company's internal partners, mainly Lao Zhang or Hu workers.
They take the initiative to try, have a strong desire to use.
比你一百次的口水更重要!
Therefore, when you enter an enterprise or industry, you must cultivate a loyal practitioner with your heart.
He not only recommends your products to colleagues and colleagues, but also promotes the advantages of your products, and actively takes advantage of his influence to achieve the application of your products in his own business or industry.
I have just knocked on an article written by Confucius, Qu Yuan and Jesus, who are the greatest salesmen.
I can not help but recall that in eighteenth Century or even earlier, Catholicism, a cultural erosion process in China.
It is through ceaselessly building churches, all kinds of vocation and duty propagandists, constantly and deeply in the vast China, even in remote areas.
Cultivate loyal followers and practitioners, and these people have become what I call "internal".
That is why the Catholic doctrine is pervasive.
This is a typical way of marketing.
Because people always believe in the people around them first.
Jiang Jieshi eventually became a Christian because Song Meiling was "inside".
If the devout Buddhists are coerced by the Catholic doctrine everyday, they will eventually be influenced.
The role and strength of internal coping often exceed one hundred external attacks and effects.
Why do we do business first to eliminate hostility and become friends?
That is a disguised strategy.
So, entering the world of an enterprise or a group of people, first of all, they should enter one or more of their friends' circles, so that they will be willing or passively coerced to drum up and shout for you, and keep saying hello, what products can not enter?
This is what I discovered, the secret of success in marketing.
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