What Ideas Are Used To Lead The Product'S Long-Term Vitality?

    企業做營銷的目的很簡單，就是要把產品賣出去，最終使企業獲得最大化的效益。 

In the light of the current market situation, the spanition from product market research to product promotion, and then to the sale of products, what is the guiding ideology for the long term vitality of products? There may be many answers to this question.

In fact, such a guiding ideology is the principle that many enterprises are unable to control, resulting in many products being aborted just now, and they are defeated by competing products. Just a little fame has come to the edge of the market, and it has been fatal for a few years. If we recall carefully, there are too many brands that have passed away in the impression.

To solve the above problems, we must thoroughly control the brand and the source of the product. Only when we accurately grasp the consumer's feeling can we continue the brand and product vitality smoothly, and at the same time, we will make the brand bigger and stronger.

The initial consumption of products is to meet the needs of consumers, but when consumer demand becomes more and more complex, it is difficult for enterprises to think about the real thoughts and feelings of consumers. Therefore, in-depth research on consumers is most important in the marketing process. A word may have to be adopted when we study consumers, that is, the mind. The mind of consumers is an important part of the study of consumers' feelings. In short, the mind is the expression of people's mind and intelligence. After the author's research, the mind is also the foundation of "feeling marketing thought".

The competition in today's market is very intense. It is not necessarily that there is already a leader in a category. We will no longer enter. Instead, we are going to enter this time, because this time has come to save many resources that education consumers spend, especially for new products, which can be clearly reflected, because the former leaders have already done the work of educating and guiding the consumers, so the subsequent ones need not do any more.

Head, Cat Canned, pet snacks, etc., was introduced into the Chinese market, and it was also the first channel to introduce pet food into China's shopping malls, supermarkets, hypermarkets and convenience stores. When Martha awakened the scientific pet raising consciousness of Chinese pet owners through several years' efforts, Nestle began to wake up. Nestle set up a pet food factory in Nestle, Tianjin, and began to enter the pet food market in China. The crown, condo, hi, Zhen Xi and Miao Du le of Nestle, under the banner of Nestle, have now become the rising stars in the market. Nestle has completely saved the huge market investment of education consumers, because Mars Inc has already done this work before. There are many examples of this, such as the American Marx that the author has served, and the US Mars Inc is the first pet food (dog food, cat food and dog cans). This real case tells us that when consumers feel a certain degree of buying a certain category, we can enter a certain category at the right time, hoping that this article will enlighten readers.

   To do marketing, it is very important to grasp the feeling of consumption at all times.