This Year Will Be A Year Of Change In The Marketing Industry.

    這一年將是營銷業(yè)變革的一年，營銷會變得更便宜、更快、更精明。 

2010 will be an excellent year for the marketing industry.

The days of expensive and inefficient marketing advertisements are over.

The big brands, subdivision brands and entrepreneurs who survived the storm in 2009 greeted the 2010 with great vigor. This year will be a year of change in the marketing industry, and marketing will become cheaper, faster and smarter.

Big brands will not be important for small businesses and subdivision brands.

For entrepreneurs, especially those companies built with money from themselves and their families, the big budget has not disappeared because of the recession. They do not exist.

Without a big budget, entrepreneurs always want to make use of any valuable resources, including blogging, building extensive connections in social networking sites and real world.

In 2010, these cheap, rapid and experimental methods finally attracted the attention of big brands and became excellent case studies.

Does digital social interaction count as marketing?

You'd better believe it.

Being able to sell yourself and businesses in the digital world is effective marketing, but it is also the easiest to ignore.

This is not a revolutionary idea, but why do so many people do not know this?

Very simple, online and offline social networking principles are very similar, but the network world is different.

Many people have mastered or tried to master these tools, such as e-mail, Twitter, Facebook, etc., but lack of Internet etiquette and understanding of the digital world.

There is no use for bureaucratic articles. Empty words are useless. What really works is really interested in others / enterprises and establishing real connections and partnerships.

The death of one-way communication website, the official website and the one-way communication website are dead.

Where exactly are these websites wrong?

Customers want the company to be more humane, interactive and sociable.

Of course, your advertising agency charges quite a lot for these beautiful Flash animations and pictures, but the key is whether people buy them.

Will there be feedback?

Is it convenient for them to contact you on Facebook, Twitter and LinkedIn?

Is there a convincing reason for me to register the mailbox?

A well-designed blogger with encouraging comments, creating content and adding videos is a great way to listen and care in 2010.

    內(nèi)容營銷：品牌成為新聞線索和出版商 

The threshold of self created content is getting lower and lower.

In past marketing, you have to convey information to consumers through the media or buy expensive advertisements.

Now you can make your own content.

Gary Vaynerchuk passes through Wine Library TV; Whole Foods passes Whole Story Blog.

There is no need for a million dollar marketing plan. Now brands can create, publicize, integrate, share and use content marketing.

Of course, this is a good thing, but it is not something that strikes the earth.

Coherence is the key.

Personal experience tells us that you must make sure that you know your customers and know what they think is interesting and what they are looking for.

Do they prefer video?

Audio?

Text?

Mix?

Understanding the audience and marketing to publishers will be the absolute leading marketing principle in 2010.

    網(wǎng)絡(luò)視頻：別管病毒，關(guān)注功能 

Everyone wants to create a video of "spoof" virus.

Successful viral video is indeed an effective marketing weapon, but the role of video in marketing is content in 2010.

As mentioned above, as marketers and brands, you have the opportunity to publish content, marketing and interaction with new and old customers.

Video must be good, but without being a masterpiece, it can become an effective marketing weapon.

The good news is that video can be used in almost all large and small businesses.

People like videos.

Youtube is currently the second largest search engine following Google.

30 seconds of advertising die out: the rise of creative pay content, 30 seconds, is advertising dead?

Almost.

Why?

Customers are constantly interrupting, and people hate it, especially when the company is completely guessing what I might like, because I like something else.

Will mass marketing still work?

For example, I like watching ice hockey but I don't like beer.

Some people tell the beer companies that ice fans are men who like beer.

So they broadcast advertisements in the middle of the competition.

But I don't like it. They are just assuming.

Now there are many niche programs (not mass marketing), and marketers have the chance to become more creative.

For example, the same beer company found 5 well-known beer blogs and 1 online beer TV shows.

They found bloggers and producers, and put forward the following strategies:

Beer companies will write three logs for each beer blogger and pay to bloggers, almost as much as advertising money on TV stations.

Create valuable content with the consent of both bloggers and brewers.

Beer companies pay for online TV programs in two ways: A: they offer beer to the host, telling them they don't need to sell if they don't like it.

If you like, you charge the company for a certain fee (or the model of the sales division), and the host gives the beer brand each episode.

The B: program can invite people on the beer company to go on the program to provide valuable content to the audience and charge them from it.

For example, a person who interviews a beer company provides 5 tips for avoiding frequent visits to the toilet when drinking beer.

So beer companies get publicity, and the audience gets useful information, and everyone benefits.

    聲譽營銷：售后服務(wù)和關(guān)懷 

Creative after-sales service and care has always been one of the best ways of marketing, and 2010 will become even more important.

Why?

Poor after-sales service companies were bombarded with word of mouth in 2009. On the other hand, companies that developed around after-sales service in 2009 were very successful, such as Zappos.

Recession often leads to the elimination of poor after-sales service companies.

Especially after social media, customers express their opinions enthusiastically.

Good after-sales service will be widely known, and it is good for marketers; bad ones will spread faster, that is nightmares.

How can we successfully publicize or sell products when everyone is talking online about products?

A little care can make a difference.

Here is an example: Recently, on the way to Chicago, I had dinner with my family.

They sent me an e-mail explaining the name and website of the hotel.

I might have looked at the menu in the past.

But there is an icon on the website of PiccoloSogno, which can be followed on Twitter.

So I sent a micro-blog. "TheRiseToTheTop:@PiccoloSogno looks forward to having dinner with everyone in Chicago on Friday night."

I quickly got the reply: "PiccoloSogno:@TheRiseToTheTop welcome!"

It's not earthshaking, but it makes me feel quick to establish a personal connection with the brand.

When we arrived at the restaurant, I shared my experience with the shopkeeper.

He said, "that's why we use social media."

    活動營銷 

Face-to-face communication is still irreplaceable.

Therefore, holding a unique activity is very important to the company.

Activities: participants will probably write where they are on Twitter and Facebook.

If the activity is really wonderful, they will let more people know.

After the activity: you can paste photos, add circle notes, etc., to achieve long-term results.

Social media: no longer the buzzwords in marketing.

There are more and more users of social media, and the marketing of brands will become more frequent.

There are three key points in social media marketing in 2010: Strategy: what are the specific goals?

Not the number of followers.

It is "hard" analysis: sales growth, number of business partners, leading degree, e-mail registration growth rate.

ROI can be compared by using "social media before" VS "use social media" data.

It is not recommended to use social media for direct sales, but to provide high quality after-sales service and establish humanized links.

If so, sales will naturally go up.

Technology: it is obvious to understand technology and use key tools.

But what I'm talking about is really understanding its functions, how to build relationships and what websites are suitable for your company and situation.

Key resources: nothing can replace human interaction.

Participation and response are key to success in social media marketing.

In addition, there are many new tools that are constantly appearing to help you in social media marketing, including analyzing data, understanding relationships, ensuring that your content is distributed correctly on the website without getting bored.

    關(guān)系、關(guān)系、關(guān)系 

Treat online and offline customers (potential and existing) as golden and win the 2010 marketing campaign.

    網(wǎng)上的世界改變了溝通，出現(xiàn)了口碑營銷等新方式，但老套的規(guī)則在2010年同樣重要。例如，你會不會通過平郵手寫的卡片向客戶致謝？如今幾乎每個人都使用電子郵件，那么如果你寄一張卡片或一個包裹，就會獨樹一幟。人們喜歡與信賴的人做生意，這是老生常談了。在人們聯(lián)系的更緊卻更忙碌的世界，與其建立私人聯(lián)系百利而無一害。