Join The Shoe Brand Discount Shop While Walking Is The Key.

Merchandise in discount stores is cheap and cheap, because sales are all branded goods, and their quality and quality are guaranteed. They are loved by many brands but smart consumers. If they can open a brand discount shop, business will usually flourishing.

In addition, in order to attract franchisees to invest in shops, the headquarters of the brand discount stores only charge a small fee, some do not receive any fees, but rely on the large circulation of commodities in the future to earn profits. At the same time, they do not have to be as high-grade as the regular brand stores in the decoration of the shops, so long as they follow the principle of low decoration but low style, create comfortable shopping space.

These characteristics are very attractive to entrepreneurs, but to successfully operate, we should pay attention to two major problems: first, select good headquarters; two, understand the operation of brand discount stores, and coordinate with headquarters.

This article takes shoe discount alliance as an example, and introduces how to successfully join the main points.

How to inspect and select headquarters

See if there are advantages in producing areas.

To make discount shoes, the source of goods is the lifeblood, and procurement is the core. If a company's headquarters does not have the advantage of producing areas, it is impossible to have sufficient supply of goods.

When the "world factory" is located, where is the source of discount shoes?

At present, the Pearl River Delta, which is centered around Guangzhou, has become the "world factory" of shoe industry. At this time, the resources of discount shoes are in the "Pearl River Delta".

Look at the warehouse

In foreign countries, a discount shoe operator's warehouse has at least 100 thousand pairs of shoes in stock to meet the demand of one hundred or two hundred franchisees.

Therefore, before joining the company, investors must go to the warehouse of the company to check in person, count the stock and see the brand and material.

Look at the price

1, the price of discount shoes is very advantageous, but the price that the operation company says is too cheap is not credible, because there will be no free lunch.

2, when investors go to the discount shoes operation headquarters, pay attention to whether each pair of shoes is marked price, whether it is genuine leather.

It also depends on the price of his flat, the price of the warehouse, and the price of the three.

3, when inspecting, we must have a look at the online price, whether the leather, the quantity of goods and whether the price is marked.

If he does not let you see the price of the Internet, even the shoes in the board room are not clearly marked, then no matter why he explains it for any reason, it is doubtful!

See professionalism

The shoe discount headquarters must specializes in shoes only, because the shoe discount headquarters operation is even more complicated than the one brand operation.

Similarly, the headquarters of other brand discount stores must also be specialized.

See business guidance

The discount of shoes seems very simple. There are many details to be done, such as site selection, decoration, display, distribution, after-sale, promotion, warehousing, logistics, salesperson management, training and so on. All of them need practical retail experience to guide them. The theoretical knowledge in general books is not very effective in actual operation. When investors choose to join the headquarters, they must inspect whether the headquarters has professional personnel in this field or truly market guidance materials with actual combat significance.

You can see whether the business guidance department has people answer the specific problems of operation every day, or do they often publish and convey business guidance documents on the company's website.

Look at policy

Speaking from the operation headquarters, the discount industry of footwear industry is actually a small profit, and it can not earn much money from a pair of shoes. It can only win by quantity, and the profit space is mainly in the retail sector.

Therefore, if there are too many, too high rebates and many high rebates, such as decoration rebate, advertising rebate, rebate and proxy rebate, investors should be highly vigilant.

Look at the goods

We should pay attention to 3 points when we look at the goods.

1, look at the goods must go to the warehouse to see, it is not reliable to see the goods in the board room. In conclusion, the goods in the board room do not necessarily represent the goods in the warehouse.

2, it depends on whether the quality of goods in the warehouse (such as leather, brand) is consistent with that in the board room. It is better to buy several pairs of shoes on the spot, which is very important.

3, domestic sales and export are different: from style to size, export shoes are hard to adapt to domestic sales, which is very clear to pedestrians.

Such as Russian style shoes, heels are high and thin, and the size is large, they can not be sold domestically; and, like Southeast Asian style shoes, the ornaments on the vamp are very complicated, and no one can accept them domestically.

This is very professional. Laymen are often keen on the name of "foreign trade shoes". Actually, discount shoes can only be found for domestic shoes, which are suitable for Chinese people. The export shoes look beautiful, and when they come back, they become hot hands.

Therefore, investors must see whether the goods at headquarters are suitable for domestic sale.

Look at customers

It is also very important to ask the franchisees to visit the franchised stores that have been opened and see how they operate and listen to their opinions.

How to define business strategy

Be familiar with the operation characteristics of brand discount, and change business strategy accordingly.

Always pay attention to the official website of headquarters.

A lot of information on headquarters policy and promotion support is posted on the website.

In particular, the headquarters of regular large brand discount chain agencies, in order to meet the needs of franchisees to select goods quickly, choose online goods as the main way of selecting goods.

For example, the first largest shoe discount operator in the world, headquarters of uefs, has chosen the online fast distribution as the main franchisee.

Because brand discount stores have different operation characteristics and brand style stores, and they have many styles and fast flowing, so we must pay attention to using the official website of headquarters to improve their efficiency.