Industrial And Commercial Use Of Administrative Guidance Footwear Enterprises To Shape Brand Image

For a long time, as one of the characteristic industries in Danyang, the production and processing industry of leather shoes has always been a phenomenon of irregular operation. The adverse effects of financial crisis have prompted some enterprises to make illegal and illegal operation under the drive of interests.

How to solve such a situation?

Reporters recently learned that the Danyang industry and Commerce Bureau has standardized the production and processing industry of leather shoes from the point of "regulating an enterprise's behavior and shaping an industry image".

In the early days of a leather shoe company in Ling Kou Town, mainly OEM processing, and most of them did not have a trademark license agreement. The OEM shoes produced by the company were punished by the administrative organs many times in the field.

After understanding the situation, the staff member of the industrial and commercial bureau of Ling Kou issued the "administrative guidance letter" to them, pointing out that the enterprise infringed on the harmfulness of the exclusive right of others to register the trademark, and many times came to communicate and educate, so that the enterprise felt the importance of its own brand deeply.

In 2009, enterprises began to build their own brands. Under the brand's role, the company produced 2000 pairs of leather shoes for women, greatly improving sales.

For the industrial and commercial supervisors of Ling Kou, this is only one of the more than 130 shoe manufacturers in the area.

In the short period of three months after the implementation of the administrative guidance system, the leather shoes that infringe upon other people's registered trademarks have disappeared, and the advertisements for false publicity have not been seen in the media. The whole leather industry in Danyang has a new look.

According to statistics, since the implementation of the administrative guidance system in June last year, the more than 700 enterprises have been instructing and standardizing by the industrial and commercial bureau of Ling Kou, and the number of fines and penalties for administrative penalties has been reduced by nearly 20% compared with the same period last year.