Wu Yajun: A Tough Woman In The Real Estate Industry.

"Is that so interesting?" asked Wu Yajun.

At the end of 2009, in an entrepreneur's internal activities, Wu Yajun and Wang Zhong performed a program to read the dialogue between Hsu Chi and Ge You in the movie "if you are the one", which made people laugh all the time.

But jokes are joking. "That thing" is an ultimate question for Entrepreneurs: is it interesting to make money, to list and to be an enterprise? What is the driving force? Is this a road of no return?

Wu Yajun actually has his own answer.

In November 19, 2009, Longhu real estate (00960.HK) was listed on the main board of the Hongkong stock exchange. Wu Yajun and his wife reached 31 billion 200 million Hong Kong dollars, but she sniffed at the so-called "China's richest woman".

"China's soil produces a lot of rich people, but rarely produces great enterprises.

The last thing I want to see is that the ranking of a person on the rich list keeps rising, but it can not benefit mankind, benefit the society, benefit shareholders and benefit employees.

It is not Wu Yajun who has been making gestures or beautifying herself and setting up Longhu for 16 years. She has always had a clear aim and ambition, but she has deliberately kept a low profile. A real Wu Yajun is not known to the public.

According to people close to her, Wu Yajun was deeply influenced by Confucian "three immortals" and believed he was still striving to make meritorious service.

How does a woman develop a "noble spirit"? A senior real estate reporter in Chongqing noted that when Wu Yajun was giving training to employees in autumn evenings, the opening remarks of Mr. Wu Yajun were: "this is the best season in Chongqing." the rainy night in the mountains rises the autumn pool. At the public offering meeting, she said that the first 5 years of the state were: "the road is blue and the road is clear."

In China, where too many people are crazy about houses, it is normal for a real estate developer to achieve success in the real estate industry "the only land and the sun and the moon" in the world. The 15 years of a female real estate business have become the richest Chinese female riches. But the abnormal thing is that she thinks that "more money is a shackle". Her ambition is to create a great enterprise like Microsoft and apple. "Listing has made me lose the freedom of development."

If we use the name of best selling management book to sum up the growth process of Wu Yajun and Longhu, maybe we should be: Fifth disciplines, details deciding success or failure, experience economy and pursuit of excellence.

The Chongqing company, founded in 1994, completed its first real estate project in 1997, "Longhu garden Nanyuan". She is still proud that she can take people to see the first project we have ever done. At that time, although the selling price was only more than 1000 yuan, we did not ruin the more than 1000 yuan.

At that time, the slogan "treat your life well" is still the concept of Longhu today.

In 1997, like many people, Wu Yajun's deepest memory is Deng Xiaoping's death.

This historical figure that at least changed the fate of the "92 generation" generation of entrepreneurs is also her most admired male idol.

On the day of February 19, 2010, Wu Yajun, who was far away in the United States, meditates for a moment in his heart. Longhu real estate, which has grown for 13 years, is also one of the "legacy" of these 13 years.

In those years, Wu Yajun had a sense of "the bird of sparrow".

At the beginning of the company only a dozen people, even the project has not yet been developed, she thought: why do you want to be a company? What do you want to do after your life? What will I do if I get rich? Then what is the end of everyone's fortune? "If I build a pile of garbage, how can I get rich? I don't think I will be happy.

After these self questioning, she wrote the mission of the company on the Kowloon lake, "providing customers with quality products and services and affecting their behavior". (by 2000, she added: "becoming an excellent enterprise and creating opportunities in the process"), and 8 principles of management and management: the principle of long-term interests, the principle of customer first, the principle of the same people, and so on.

From then on, Wu Yajun, who was born in science and engineering, worked as a media reporter and had done cultural business, ran all the way on the commercial road, and soon came to the fore among many Real Estate Company.

Over the past 5 years, Longhu has become the largest real estate developer in Chongqing.

The real estate also noticed this gentle Chongqing woman - no, brother.

"Brother" is a mantra of Wu Yajun. She will shout "brothers" to friends, executives, employees and even gardeners.

The "brother" is a workaholic, a hostage of the company and a boring life. She secretly jokes, "I am a cynic."

But she was steadfast in her heart and had a simple and sounding philosophy of management: first, to be a man, to do things again, to be strong before doing big.

It was not until 2005 that Longhu jumped out of Chongqing to enter the Chengdu and Beijing markets, and then cautiously expanded to the whole country.

But even in 2009, the market value of the company was about HK $40 billion. The scale of Longhu's annual sales exceeding 18 billion 300 million yuan still belongs to the second-line camp. It has a big gap compared to country garden (23 billion), Wanda (31 billion), green land (42 billion) and Vanke (63 billion 400 million).

But you can't just assess the quality, potential and ambition of a company by its size.

Wu Yajun was very open-minded in learning, and he paid a special visit to Wang Shi.

She is calm, generous and generous in facing the successor problem and the listing syndrome.

In order to reduce the color of the family business, her husband, the founder of Longhu, resigned from the vice presidents. Cai Kui and his wife took out 2.35% of the restricted shares and distributed them to 550 employees who contributed.

"To be honest, after Longhu went public, my heart was not as happy and excited as the outside world was."

Listing is a nuisance and has become an "unbearable lightness" in her life.

"Employees in Longhu can cash in through stocks. Many people who have been looking forward to buying Longhu stock have the chance to invest in a beautiful deal, but I have put pressure and burden on them. This debt is to be paid back, and they will earn money for others all their lives.

I didn't have a boss before. Now I have a boss. I am willing to work for investors.

Listing makes me lose my freedom of development.

After all, Longhu is committed to becoming a professional real estate company worthy of respect and trust. Its core values include pursuing excellence, humanistic spirit, research spirit, entrepreneurship and so on.

Unlike the media who miswrote her as a seamstress's family, Wu Yajun was born into an ordinary family. Her father was a supply and marketing staff member, giving her the first life and business enlightenment.